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From idea to prototype: a step-by-step process for innovative digital product design

EPISODE · Dec 18, 2023 · 16 MIN

From idea to prototype: a step-by-step process for innovative digital product design

from Insights Unlocked · host UserTesting

In this episode, UserTesting’s Lija Hogan talks with Leeyat Tessler, Senior User Experience Researcher at Capital One's Innovation Lab. Leeyat provides an inside look into the Lab's purpose-built space, where groundbreaking digital products are born. From initial research to the Wizard of Oz testing, they explore the intricacies of UX research and digital product design.

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From idea to prototype: a step-by-step process for innovative digital product design

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