From Insights to Action: Delivering for the C-Suite with James Cummings

Join us in this episode of Insights and Innovators as James Cummings, SVP, Global Head of Consumer & Business Intelligence at Kenvue, delves into the evolving role of AI in market research. Cummings discusses the critical transformation needed for insights functions to remain pivotal in business decisions and highlights the importance of balancing data with human empathy. Dissecting the notion that AI can sometimes be misleading, he advocates for human-centric decision-making to maintain a competitive edge. Gain invaluable perspectives on navigating the changing landscape of consumer insights, the influence of AI, and the importance of human touch in analytics.00:00 Introduction to AI Driven Foresight00:28 Welcome to Insights and Innovators Podcast00:49 Introducing Today's Topic and Guest01:58 Big Changes in the World of Insights04:36 Threats and Opportunities in Insights06:17 The Role of AI in Insights12:38 Leadership and Influencing Skills18:38 Advice for Agency Partners20:48 Future of Insights23:40 Conclusion and Closing RemarksInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/