EPISODE · Dec 8, 2025 · 33 MIN
From IVR To Orchestration: Building AI-First Customer Journeys
from What's Up with Tech? · host Evan Kirstel
Interested in being a guest? Email us at [email protected] you could see customer issues before they happen, would you still measure success by hold time? We dive into how CX is transforming from a reactive cost center to a proactive, revenue-positive engine—and why the shift depends on a new orchestration layer that acts as the brain across every channel. With Alorica’s co-CEOs, Max and Mike, we unpack the practical architecture of AI-first customer journeys, the role of empathy in automation, and the real-world metrics that prove impact, from fewer complaints to higher NPS.We break down what “participation over problem solving” looks like when AI learns a customer’s preferences and adapts each step—more relevant touches, fewer dead ends, and seamless handoffs between bots, systems, and people. You’ll hear how an airline used real-time detection to proactively rebook travelers, cutting complaints by over a third and lifting satisfaction. Beyond the headlines, we talk through the nuts and bolts: why data freshness matters more than perfect data, how to avoid 75 conflicting policy answers, and where to start when AI evolves weekly and the vendor map is overwhelming.Forget seat-based contracts and vanity metrics. We explore outcome-based partnerships, resolution time by type, model effectiveness, and customer satisfaction as the north star. We also share a simple playbook to get moving now: launch a narrow bot with current policies, pilot orchestration on one high-friction journey, use a lab to capture edge cases, and deploy AI-embedded tools across sales and legal to bank quick wins. Finally, Max and Mike offer a candid look at Alorica’s 2026 roadmap—greater tech adoption, deeper investment in people, and a firm bet on blending AI with empathy to raise the bar for loyalty and lifetime value.Join us, then tell us: what’s the first journey you’ll orchestrate? If this episode sparks ideas, follow the show, share it with a colleague, and leave a quick review so more builders can find it.Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts SpotifySupport the showMore at https://linktr.ee/EvanKirstel
What this episode covers
Interested in being a guest? Email us at [email protected] If you could see customer issues before they happen, would you still measure success by hold time? We dive into how CX is transforming from a reactive cost center to a proactive, revenue-positive engine—and why the shift depends on a new orchestration layer that acts as the brain across every channel. With Alorica’s co-CEOs, Max and Mike, we unpack the practical architecture of AI-first customer journeys, the role of empathy in au...
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From IVR To Orchestration: Building AI-First Customer Journeys
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