From Jet Engines to Brand Strategy: Translating Military Precision into GovCon Marketing

Join Chelsea Roberts on GovCon Unscripted for our new Success After Service special episode as she sits down with Brittinay Shaw, Marketing & Communications Executive at E&M Technologies. From jet engine mechanic and DoD flight attendant to recruitment marketing powerhouse, Brittinay shares her journey of translating military precision into branding, culture, and social media strategies that help government contractors thrive.Learn how to:Leverage military experience in a civilian careerBuild authentic company culture for recruitment and retentionUse social media strategically in GovCon without crossing compliance linesTimestamps:01:15 – Brittinay’s Air Force journey: Jet engines & DoD flight attendant05:40 – Transition to civilian life & career in MarCom10:30 – Lessons from the military applied to marketing & recruitment15:50 – The psychology of social media and branding in GovCon23:10 – Influencer marketing & C-suite content strategy30:05 – Attracting talent & teaming partners in government contracting36:50 – Advice for veterans & transitioning military personnelResources:Brittinay ShawE&M TechnologiesChelsea RobertsCollaborative CompositionsSubscribe, share, and follow for more Success After Service stories!🎧 Listen now on:🔹 Apple: https://podcasts.apple.com/us/podcast/govcon-unscripted/id1766384482🔹 Spotify: https://open.spotify.com/show/1NL0kFAvmgECLTJpUZYNHyLike and follow us:🔹 YouTube: https://www.youtube.com/@GovConUnscriptedUS🔹 Facebook: https://www.facebook.com/govconunscriptedpodcast/🔹 LinkedIn: https://www.linkedin.com/showcase/govcon-unscripted/posts/Join our #govcon #community:https://www.linkedin.com/groups/14618490/New to GovCon? Here’s a guide for you:https://share.hsforms.com/288nO18bsRCCmdJZL66pClwbzmvx21 AI Prompts to Supercharge Your GovCon BD Engine:https://collaborativecompositions.com/21-ai-prompts-to-supercharge-your-govcon-bd-engine/