From JP Morgan to £150M AUM: - Building a Referral-Only Financial Advice Practice

Karen Berisford, Chartered Financial Planner and Fellow of the PFS, left a prestigious investment role at JP Morgan to build a client-first advice practice with St. James’s Place. She prioritised trust, time control, and service over scale-at-all-costs.In this episode of the Financial Planner Life podcast, Karen shares how she grew to £150M AUM without relying on social media or paid marketing. Instead, she focused on referrals and long-term, values-led growth.You’ll learn:How to transition from investments to adviceThe fear and reward of becoming client-facingTurning one ex-colleague’s “yes” into a thriving networkWhy trust, consistency, and integrity beat any sales pitchThe realities of flexible working when you run your own practiceHow the Women Returners Network helped her hire two standout advisersThe compounding effect of delegation, leadership, and supportThe key benefits of the SJP partnership modelWhy building optionality starts long before a saleIf you’re serious about building a meaningful career in financial planning, this is your blueprint.🎧 Listen now, subscribe, and share the one insight you’ll put into action this week.Financial Planner Life is sponsored by Redmill AdvanceWhether you're starting out, already qualified, or building a training academy, Redmill Advance delivers expert-led learning, exam support and CPD from Level 4 to Chartered.✅ Trusted by top UK firms👉 www.redmilladvance.com/fplBe sure to follow Financial Planner Life on YouTube for extra content about  career development within Financial Planning. Reach out to [email protected] in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.