From Lead to Listing: Marketing Insights with Daniel Lyngcoln

This week on The Property Career Podcast, Jenna is joined by Daniel Lyngcoln, Head of Marketing at Place Redcliffe Peninsula, for a deep dive into the role marketing plays in modern real estate. With a background in marketing and creative consulting, Daniel shares how he was drawn to real estate as an attraction industry–one where strong marketing fundamentals can make all the difference. He discusses the customer journey, from the research and consideration phase through to the decision to sell, and explains how agents can tailor their approach to meet clients where they are. Daniel also unpacks the role of digital marketing, his top three marketing tools every agent should implement, and how database and area segmentation not only improve results but also foster stronger team culture. From lead generation to building area specialists, his insights highlight the power of marketing to create meaningful impact in the industry. You can find Daniel on Instagram here: https://www.instagram.com/daniellyngcoln/ Property Career: https://www.instagram.com/propertycareer/ Life at Place: https://www.instagram.com/lifeatplace_/ Interested in a Career at Place? https://www.eplace.com.au/careers-hub