From List Building to Lucrative Launches: Krista Miller’s Summit Secrets

Today’s episode of the podcast is an interview with Krista Miller where she discusses the evolution of summits from list builders to comprehensive launch tools, detailing how they can drive successful, engaging, and non-salesy launches. I also share my own experiences with summits, the challenges faced, and the lessons learned. Emphasis on the need for adequate planning and the benefits of following proven strategies. At Summit in a Box®️, Krista helps online business owners replace slow-growth and costly marketing strategies with high-converting virtual summits that lead to record-breaking course, membership, and group program launches.   KEY TAKEAWAYS COVERED IN THE PODCAST Launching Through Summits Krista Miller discusses innovative strategies for launching online courses and memberships through virtual summits. She emphasizes that summits can be more than just list builders; they can be a powerful method for successful, non-salesy launches that feel good for both the host and participants. Importance of Niching A critical takeaway is the importance of niching down for summits. Krista explains how targeting a specific audience with a clear, focused topic can significantly increase engagement, speaker interest, and attendee conversion rates. This specificity helps in creating summits that resonate deeply with the audience, making them more effective. Membership Launch Strategies The podcast delves into advanced strategies for launching memberships through summits. Krista shares how offering trials and integrating the membership seamlessly into the summit experience can lead to high conversion rates. She provides examples of clients who added hundreds of members to their memberships using these techniques, demonstrating the effectiveness of a well-planned summit.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How to run a successful online summit with Krista Miller Behind the scenes of my Rise Above Summit 3-day virtual summit Membership Momentum presented by Summit in a Box® Connect with Krista on Website, Instagram  Connect with Teresa on Website, Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: As an online business owner, launching is an integral part of having a successful online business. But what if you could launch without feeling like you're launching and without that sometimes sleazy and salesy feeling that launching can have? Today, I am talking to Krista Miller, and she is talking about how to launch using summits. In the past, summits have just been seen as a list builder, but what if they could be the way for you to have a successful launch that feels good for you, your customers, and the speakers. We talk through some of the pros and cons of launching in different ways, and then Krista shares with us one of the most genius strategies for launching a membership through a summit that I've ever heard. You do not want to miss this episode Welcome to the your dream business podcast. I'm your host Teresa Heath Waring, an international best selling author, award winning speaker, TEDx speaker, certified coach, [00:01:00] and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love but one that perfectly aligns with you and the season of life that you're in. In each episode Episode I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing this week? This week I have a brilliant. Brilliant interview for you. I am very excited. And as an online business owner, you should be excited too, because there's some great stuff in this episode. This week, I am interviewing for the second time, Krista Miller. Krista is the founder of Summit in a [00:02:00] Box that helps business owners replace slow growth and costly marketing strategies with high converting virtual summits that lead to record breaking course membership and group program launches. Now, as I've already said, she's already been on the podcast, but I needed to get her back because as you well know, if you listen to this podcast, I did my own summit at the beginning of this year of 2024. And I did it with the help of Krista and her accelerator program. And I am a massive, massive fan of her and what she does. And I don't just say that from You know, she's amazing. I went through her accelerator program. I was part of her or I'm part of her world and she delivers absolute flipping genius stuff. She is so smart and the stuff she talks about, the stuff she shares is just phenomenal. So I know that you're going to love her too. And you're going to love this episode. Also, if you have a friend that has an online business, you do not want them to miss out on this [00:03:00] episode. Like I said, so much good stuff. Other reason this is such a cool episode is because You will hear a very honest account from me of all the things I messed up when I did the summit and all the things that Krista said, you need to do it this way. And I didn't do it that way. So it really is a kind of behind the scenes, not only look at my stuff, but then she shares genius strategies going forward about how you can launch using a summit. And the stuff around membership launches, boom, they are another level stuff. The other reason I'm really excited to have her on is that one, she was a sponsor of my summit, which is always kind of good news. If someone who creates summits wants to sponsor yours, that makes you feel very good. And two, I am going to be speaking at a summit that she's putting on called membership momentum. I'm going to make sure that all the links are in the show notes. So if you head to teresaheathwareing.com/351, as in the numbers three, five, one. Also follow me on social, check my emails. I'll be sharing it all around there, but I am doing a [00:04:00] session at her summit on how hosting an open house for your membership is the key to easy non salesy sales. Not only am I speaking, but there's some other phenomenal speakers, especially in the world of membership, like Mike from the membership geeks and the amazing Lizzie Goddard who spoke at my summit as well. So it's a hell of a lineup and I'm super honored to be involved. Anyway, without further ado, I will let you get on with today's episode. Here's the amazing Krista. Krista, I am so pleased to welcome back to the podcast, Krista Miller. Krista, how are you doing? Krista: I am so great. I'm so excited to chat again. It's always a pleasure. I know this is going to be awesome. Teresa: Me too. And I always like, you know, what's funny having a podcast for such a long time, there are now people that I'm like, Oh no, you definitely need to come back. Like, but you're the kind of start of people coming back. Cause it's like, It's such a lot. I can't even remember when we did the podcast first time, but it was years ago, like literally years ago. And now of course, my lovely listeners will know