From listening to leading: what this Independent’s political campaign gets right about marketing with Phil Scott

This candidate is campaigning like a marketer—and it’s working. In this episode of Got Marketing?, Mia sits down with Phil Scott, a community independent running for federal office in the NT, to unpack what it actually takes to build a grassroots campaign that works. No party machine, no spin—just bold strategy, radical trust, and a whole lot of door knocking. From kitchen table conversations to joyful viral videos, this episode is a behind-the-scenes look at how good marketing principles are being used to rewrite the rules of modern campaigning. If you’ve ever wondered what a marketing-first approach to politics could look like—or how real listening builds real momentum—this conversation will fire you up. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them. Leave an honest review: three lucky reviewers in April will win a copy of How Brands Grow by Byron Sharp (winners chosen randomly).   What you’ll learn in this episode: ✨ How to build a campaign using radical trust and community-driven strategy ✨ What grassroots campaigning has in common with startup marketing ✨ The real story behind the "teal" label—and why Phil rejects it ✨ What independents actually do in Parliament ✨ Why big party bureaucracy is failing small businesses (and what to do instead) ✨ The unexpected tactics that helped this campaign go viral (hint: there’s singing involved) Mentioned in this episode: Lucy Bradlow and Bronwen Bock launched a joint run as independents, proposing to work part-time, on a week on, week off arrangement. IGA The Kitchen Table Conversations model Every Vote Counts   Connect with Phil Scott Website: https://www.philscott.com.au/ Instagram: https://www.instagram.com/philscott4solomon/ LinkedIn: https://www.linkedin.com/in/phil-scott-a1659316a   Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details We are beyond excited.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia