From Local Fans to Global Engagement: Exploring Football’s Digital Future with Curt Baker from FotMob

Fan engagement for modern football clubs has evolved beyond simply connecting with local supporters—it’s now about reaching and resonating with a global fan base. In this episode of Don’t Forget Your Tickets, we’re joined by Curt Baker, Product Lead at FotMob, to explore how innovative digital tools are redefining the matchday experience for fans everywhere. With over 17 million monthly users, FotMob delivers live scores, personalised updates, and insights from over 500 football leagues worldwide.Curt shares how football stats apps can enhance stadium engagement, unlock new revenue streams, and even transform into marketplaces for tickets and merchandise. From the challenges of catering to diverse fan behaviors across different cultures to creating targeted campaigns that fans actually appreciate, this episode is packed with practical insights for clubs, marketers, and football enthusiasts alike.Whether you’re looking to stay ahead of the curve in fan engagement or simply curious about the future of football innovation, don’t miss this 30-minute conversation full of fresh ideas and expert perspectives.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/