Don't Forget Your Tickets

Ticketing sits at the heart of every football club. But do the people who run it get the respect they deserve?In this episode of Don't Forget Your Tickets, host Carl-Erik Michalsen Moberg sits down with two of the five winners of the TicketCo Ticketing Manager of the Year Awards 2026, Natasha Fitzgerald of Woking FC, who won the National League award, and Scott Smyth of Coleraine FC, who won the NIFL award. This is a warm and honest conversation about what it actually takes to run ticketing at a football club. Natasha explains how she landed in ticketing almost by accident, after taking what she thought would be an easy admin role at Woking, and how she has since grown into a sales and events coordinator, working to turn Kingfield Stadium into a venue for concerts, festivals and a Christmas market. Scott talks about growing up around Coleraine Football Club from the age of four or five, and taking on ticketing alongside the retail shop as the club moved into digital sales and prepared for European football for the first time.Carl-Erik, Natasha and Scott talk about what it means to win an award voted for by fans, the trust built up over years of match days, and the small moments that matter most, such as sourcing a lost ticket for a fan two hours before kick off for an away match in Finland. They also discuss the balance between digital ticketing and cash, the challenge of serving older fans who still want a paper ticket or a phone call, and the ambition both clubs share to make their stadiums useful beyond ninety minutes on a Saturday.In this episode we cover the following topics.How they fell into ticketing. Natasha's move from an admin role into ticketing and retail at Woking, and Scott's path from ball boy and shop volunteer to running Coleraine's ticketing.Meet Woking and Coleraine. The history and ambitions of both clubs, including Woking's long history at Kingfield and Coleraine's approaching centenary at the Showgrounds.Playing in Europe. What it took for Coleraine to prepare for European football for the first time, under digital ticketing and UEFA rules.What winning feels like. How it felt for both Natasha and Scott to be voted Ticketing Manager of the Year by fans, and what it says about the relationships they have built.A ticketing emergency in Finland. Scott's story of sorting out a fan's lost ticket at the stadium gates in Helsinki, just before kick off.Digital ticketing for every fan. How both clubs balance digital sales with cash and phone bookings, so no fan is left behind.Turning stadiums into event spaces. Natasha's plans to bring concerts, festivals and a Christmas market to Kingfield Stadium, and Scott's growing calendar of summer camps and Halloween events at Coleraine.Funding stadium improvements. Scott on Coleraine's long wait for support from the Northern Ireland Football Fund, and the work already under way to improve the ground.If you want to hear what it really takes to keep fans happy on a match day, and how two clubs outside the top flight are finding new ways to use their stadiums, this episode is well worth your time. Tune in for an honest and often funny look at life as a ticketing manager. Make sure to subscribe.Guests. Natasha Fitzgerald, Sales and Events Coordinator at Woking FC, and Scott Smyth, Ticketing Manager at Coleraine Football Club. Host. Carl-Erik Michalsen Moberg, Don't Forget Your Tickets.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

Every year, an estimated 40 million football seats across Europe go unsold. What would it take to turn that empty space into revenue, loyal fans, and a stronger club?In this episode of Don't Forget Your Tickets, host Carl-Erik Michalsen Moberg sits down with Jim McCarthy, founder of Impresario Strategic Growth Service in Pasadena, California. Jim's career stretches back to the earliest days of e-commerce, from managing Amazon's partnership at GeoCities in the 1990s to building Goldstar into one of the leading platforms for unsold live event inventory, helping more than 25,000 rights holders sell tickets to over 2 million events.This is a wide-ranging conversation about what it actually takes to fill a stadium. Jim traces his path from the dot-com boom through two decades running Goldstar, and explains why he decided, after selling the business in 2021, to found Impresario and focus specifically on the roughly 1,950 professional football clubs in the world that are not among the top 50. He speaks candidly about the scale of the problem across European football, and why filling the stadium matters more than winning.Carl-Erik and Jim also explore how ticketing technology has changed since the days before apps and APIs, why so many clubs have lost the art of personalisation they once practised, and why a ticket should be treated as raw material rather than a finished product. They discuss revenue per seat as the real measure of success, and why the conversation about unsold inventory needs to reach the owner's desk, not stay buried in the ticketing department.In this episode, we cover:From GeoCities to Goldstar: How Jim's early years managing Amazon's e-commerce partnership shaped a career that would later take him into live event ticketing.Building Goldstar Events: Using machine learning to match fans with events, working directly with major ticketing systems including Ticketmaster, and turning unsold inventory into a business that lasted nearly twenty years.Then versus now: What ticketing technology could and could not do before apps and APIs existed, and why some of the old lessons in personalisation have been forgotten.Why Impresario exists: What Jim learnt from a year of conversations with club owners, and why 40 million unsold seats a year in European football became the problem he wanted to solve.Revenue per seat: How Impresario's Match Day Multiplier programme measures success with clubs, and why filling the stadium is, in Jim's words, more important than winning.If you are interested in ticketing strategy, e-commerce history, or how football clubs outside the elite can build sustainable revenue, this episode is well worth your time. Tune in for a candid, detailed look at turning unsold inventory into full stadiums. Make sure to subscribe.Guest: Jim McCarthy – Founder, Impresario Strategic Growth Service – [email protected]: Carl-Erik Michalsen Moberg – Don't Forget Your TicketsDon't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

How did English football go from one of the most dangerous sporting environments in the world to the most commercially powerful league on the planet? The answer starts with tragedy, and with a government that told football it had to change or face closure.In part two of this special two-part episode of Don't Forget Your Ticket, host Carl-Erik Michalsen Moberg continues his conversation with Dr. Giambattista Rossi, Senior Lecturer at Birkbeck Business School, University of London. Where part one examined the economics of superstar signings and the structural decline of Italian football, part two widens the lens to England and beyond: the painful history that forced English football to rebuild itself, the wave of American ownership reshaping the Premier League, the Saudi Arabian experiment, and the question of where the global game goes from here.Giambattista is as direct in this episode as he was in the first. Why did Hillsborough and Bradford change everything about how English football is run? Why did the Glazers get it so wrong at Manchester United while Liverpool and Arsenal got it right? What does a conversation with the chief revenue officer of Ronaldo's Saudi club reveal about the limits of money without culture? And why does he see Multi-Club Ownership as becoming, in his own words, a bit of a curse for the sport?For a podcast rooted in the commercial and ticketing realities of sport, this episode is where the argument lands. The Premier League's dominance was built on a deliberate reinvention of the matchday experience: who it was for, what it cost, and what it felt like to be there. That transformation carried a price, and lower-league clubs and women's football are now absorbing the fans the top end has priced out. The connection between ownership strategy, community identity and what fans actually experience in the stadium has never been more important to understand.In this episode, we cover:How the Premier League was really built: The Hillsborough and Bradford disasters, the Taylor Report, and the deliberate repositioning of English football from a working-class product to a middle-class one, and why understanding that history is the only way to understand the present.American owners in England: Why the Glazers at Manchester United got it so wrong, why Liverpool and Arsenal got it right, and why Chelsea's new ownership was a total disaster on the pitch, despite deep pockets.The Saudi Arabia experiment: Why Giambattista calls it a chimera, what a conversation with the chief revenue officer of Ronaldo's club revealed about contracts, culture, and the limits of money without infrastructure, and why empty stands at an Italian Cup Final in Riyadh said everything.The real England: Why local clubs are the oldest monuments in their communities, why fans are increasingly turning to women's football for the atmosphere the Premier League has priced out, and what English football risks losing if it does not protect that connection.The future of the global game: Why the MLS is on track to enter the top five, why collective bargaining agreements are coming to football, and why Multi-Club Ownership, for all its financial logic, is becoming, in Giambattista's words, a bit of a curse for the sport.Whether you follow the Premier League, work in sports business, or are fascinated by how commercial forces and community identity collide inside football clubs, this episode gives you a clear framework for what is actually happening and where it is heading. If you have not listened to part one yet, start there.***Guest: Dr. Giambattista Rossi, Senior Lecturer, Birkbeck Business School, University of LondonHost: Carl-Erik Michalsen Moberg, Don't Forget Your TicketDon't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

What does a football club actually buy when it signs a global superstar? Is it results, a bigger brand, or both? And when that calculation goes wrong, what does it cost the club for years to come?In this special two-part episode of Don’t Forget Your Ticket, host Carl-Erik Michalsen Moberg sits down with Dr. Giambattista Rossi, Senior Lecturer at Birkbeck Business School, University of London and one of the most candid voices in football economics today. Part one opens with the economics of signing superstars, drawing on lessons from American sport, before turning to Italian football: its structural decline, its identity crisis, and the stories of clubs that invested heavily in star power and paid a far higher price than expected.Giambattista brings an economist’s rigour and an insider’s directness to questions the football world often prefers to leave unanswered. Why is Italian football increasingly irrelevant on the global stage? How did the signing of Cristiano Ronaldo set Juventus on a path from the epitome of stability to the epitome of instability? Why do Inter Milan and AC Milan (two of the most recognised brands in world football) still lack proper owners? And is Como’s rise a genuine model for others to follow, or a story that only works as long as the money keeps flowing?For a podcast rooted in the commercial and ticketing realities of sport, this conversation addresses something every club must eventually face: the relationship between what happens on the pitch, who owns the club, and what that means for the fans in the seats. When financial decisions are driven by real estate ambitions, capital gains targets, and ownership structures that treat football as a secondary concern, the matchday experience (and the commercial ecosystem around it) pays the price.In this episode, we cover:The superstar economics question: What clubs are really buying when they sign a global name, why football’s collective nature makes individual productivity harder to measure than in American sport, and how clubs like Borussia Dortmund and Real Madrid have built entirely different strategies around it.Italian football’s arrogance problem: How decades of assumed superiority, shifting demographics, and a financial model built on media money that no longer exists have combined to leave Italian football in a deepening crisis.The Juventus and Ronaldo story: Why the signing was a complete outlier in Juventus’s recruitment culture, why their sporting director walked out over it, and how the chain of events that followed brought one of Europe’s most stable clubs to the epitome of instability.Investment funds as owners: Why Inter Milan and AC Milan are still controlled by financial institutions rather than genuine football owners, and what that signals about the real depth of the crisis in Italian club football.Como: fairy tale or illusion? Why Giambattista refuses to call it a model, and why the question of what happens when the owner leaves is the only one that really matters.If you work in sport, follow football, or are interested in the commercial and economic forces shaping how clubs operate and how fans engage with them, this episode is essential listening. Subscribe now so you don’t miss part two. *Guest: Dr. Giambattista Rossi, Senior Lecturer, Birkbeck Business School, University of LondonHost: Carl-Erik Michalsen Moberg, Don’t Forget Your TicketDon't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

What does it take to buy your local football club, clear its debts, grow its fanbase, and aim for the Premier League by 2038?In this episode of Don't Forget Your Ticket, host Clare Kenny sits down with Spencer Gore, owner, chairman and group CEO of Chelmsford City Football Club. Spencer’s story is far from typical. After building a successful medical publishing business, he turned a long-held personal ambition into reality by buying his hometown club and committing himself to its future on and off the pitch.This is a fascinating conversation about what modern football ownership really looks like below the top tiers. Spencer shares how Chelmsford City went from being an unloved club carrying inherited debt to one with renewed momentum, stronger attendances, and bold long-term plans. He speaks candidly about the pressure, cost and unpredictability of running a football club, while keeping a clear focus on leaving it in a better place than he found it.Clare and Spencer also explore the bigger picture behind the headlines: what sustainable growth looks like in non-league football, why fan engagement matters as much as recruitment, and how data, community identity and matchday experience all play a role in building a club that can climb. Whether or not Chelmsford reaches the Premier League by its centenary year, this episode offers a sharp, honest look at ambition in action.In this episode, we cover:From business to football ownership: How Spencer went from building a global publishing business to buying his local club and turning a personal dream into a serious long-term project.Financial reset and club rebuild: Why clearing inherited debt was an early priority and how Chelmsford City has been put on a stronger footing financially.Premier League by 2038: The thinking behind Spencer’s bold centenary ambition, with milestones for reaching the National League and the Football League first.Fans, growth and community identity: How direct supporter engagement, affordable ticketing and a family-friendly atmosphere have helped drive a major rise in attendances.Recruitment, data and the next step: Why smarter player recruitment, stronger football structures and better fan data are central to Chelmsford’s future growth.If you’re interested in football, sports business, fan engagement, and how clubs grow from the ground up, this episode is well worth your time. Tune in for an honest and ambitious conversation about leadership, community, and the realities of building a football club for the long term. Make sure to subscribe.Guest: Spencer Gore – Owner, Chairman and Group CEO, Chelmsford City Football ClubHost: Clare Kenny – Don't Forget Your TicketDon't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

What does great ticketing look like when you’re the person making matchday happen under pressure every single week?In this special edition of Don’t Forget Your Tickets, host Clare Kenny sits down with the three winners of the 2025 Ticketing Manager of the Year Awards: Andy Gate of Oxford City Football Club, Ollie Gout of Dorking Wanderers Football Club, and Sarah Rowntree of Hartlepool United Football Club. Together, they share an honest, funny, and insightful look at the realities of running ticketing operations at football clubs where no two matchdays are ever the same.Published on the same day that public voting opens for the 2026 Ticketing Manager of the Year shortlist, this episode shines a light on the people behind the turnstiles, the inbox, the data, and the fan journey. From last-minute headaches and player ticket requests to long-term strategy and supporter loyalty, Clare explores what it really takes to deliver a better experience for fans.This is a conversation about more than ticket sales. It’s about community, innovation, accessibility, women in football, and the legacy ticketing professionals can leave behind when they help make clubs more welcoming, more responsive, and more connected to their supporters.In this episode, we cover:Matchday Pressure: The early starts, last-minute changes, and unpredictable problems that ticketing managers handle before most fans even arrive.How They Fell Into Ticketing: The very different career journeys that brought Andy, Ollie, and Sarah into football operations and supporter experience.Fan Experience and Innovation: Why flexibility, affordability, subscriptions, and smarter systems matter for modern clubs and modern supporters.Supporter Data That Makes a Difference: How better data can help clubs understand loyalty, personalise offers, and improve matchday for different types of fans.Community Outreach and Club Identity: From grassroots engagement to youth initiatives and fan-first thinking, how clubs build lifelong connections beyond the ticket office.Women in Football: Sarah reflects on her journey in the game, the progress being made, and the importance of creating pathways for women and girls in football.Collaboration Between Clubs: How ticketing teams work together, especially around high-demand fixtures, away allocations, and supporter safety.The Legacy of This Era: What each guest hopes people will say they got right 10 years from now, from removing barriers to making football more accessible and community-led.Whether you work in sports ticketing, run fan operations, or want a closer look at the people shaping supporter experience behind the scenes, this episode offers practical insight and real perspective from three of the best in the business.Tune in to hear from the 2025 winners, and don’t forget to cast your vote as the 2026 Ticketing Manager of the Year public voting opens today. Make sure to subscribe.Guests: Andy Gate – Oxford City Football Club; Ollie Gout – Dorking Wanderers Football Club; Sarah Rowntree – Hartlepool United Football ClubHost: Clare Kenny – Don’t Forget Your TicketsDon't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

How do you run two distinct football clubs in different countries while keeping their local community heartbeat alive?We explore the realities of modern football management with Steve Curwood, Chief Executive of both Fleetwood Town FC (EFL League Two) and Waterford FC (League of Ireland). From navigating the English Football League to driving growth across the Irish Sea, Steve operates at a fascinating intersection of sport, strategy, and community impact.In this episode of Don't Forget Your Tickets, host Clare Kenny sits down with Steve to unpack how modern clubs evolve. Steve shares his journey from the banking sector to the football boardroom, offering a candid look at the challenges and opportunities of multi-club ownership. He explains how Brexit forced a shift in recruitment strategy, leading to a unique partnership that respects the fierce independence of both fanbases while sharing vital resources.In this episode, we cover:The Multi-Club Reality: How Brexit shaped Fleetwood’s expansion into Ireland and the delicate balance of running two independent, community-driven clubs.Rising Tides in Ireland: The current boom in the League of Ireland, the impact of European football, and the untapped goldmine of academy infrastructure.Sustainable Strategy: Navigating EFL salary protocols, the role of an independent regulator, and why developing talent internally beats chaotic spending.Community Identity: How to maintain a tight-knit, hardworking family culture as a football club scales.Modernising Matchday: The journey to update legacy ticketing systems, better understand supporter habits, and create a seamless fan experience.Whether you run a football club, work in sports business, or simply love the mechanics behind the beautiful game, this episode delivers deep insights into what makes a club thrive off the pitch.Tune in to discover how to build a resilient, community-first football network! Make sure to subscribe.Guest: Steve Curwood – CEO, Fleetwood Town FC & Waterford FCHost: Clare Kenny – Don't Forget Your TicketsDon't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

Football fandom is much more than a weekend pastime—it is a lifelong, intergenerational commitment that shapes our identity. Yet, the modern sports industry often treats loyal supporters as simple consumers.In this episode of Don't Forget Your Tickets, host Carl-Erik Moberg sits down with Ryan McKnight, a former football club CEO turned academic researcher. Drawing from his frontline experience running Stockport County and his current PhD research, Ryan challenges our current understanding of fan engagement. He argues for a paradigm shift that redefines fandom as a "cradle to the grave" experience, rooted in community, tradition, and authentic connection.Ryan strips away the transactional nature of modern football to explore how clubs of all sizes can foster deeper, more meaningful bonds with their communities without relying purely on on-pitch success.In this episode, we cover:Redefining Fandom: Why being a supporter is an active, lifelong pursuit rather than a simple consumer choice.Rethinking the Season Ticket: The challenges of modern fan engagement and the shift toward long-term, intergenerational relationships.The Power of Storytelling: How clubs can leverage their unique history and local pride to create unbreakable bonds.Community and Identity: Real-world examples, like Bohemians FC, that showcase the impact of shared values and authentic narratives.The Future of Ticketing: How industry professionals can actively shape a better, more connected future for the sport.Whether you manage a club, work in sports ticketing, or simply love the beautiful game, this episode offers a fresh, thought-provoking perspective on what it truly means to be a supporter.Listen to the episode now and subscribe to Don't Forget Your Tickets for more expert industry insights!Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

What transforms a football club from a simple team into the beating heart of a community? How can a club’s history, values, and local pride be harnessed to build a truly unbreakable bond with its supporters?We explore the art and science of modern fan engagement with a leading voice in the football industry, Grant Russell. With a rich background spanning broadcasting, top-flight club media at West Ham United and Motherwell, and now as a director at Partick Thistle and a key figure in Arenametrix’s UK expansion, Grant’s journey provides a masterclass in connecting with fans on a deeper level.In this episode of Don't Forget Your Tickets, host Carl-Erik Moberg sits down with Grant to unravel the strategic thinking behind authentic club storytelling. Grant shares powerful insights on moving beyond vanity metrics and using narrative to drive genuine, sustainable growth for clubs of any size.Grant is a proponent of building a club's identity from the ground up. He argues that in an era of fleeting social media trends, the most powerful content is rooted in a club's fundamental truths. His approach strips away the chase for viral moments, focusing instead on the stories that resonate in the hearts and minds of the fanbase.We explore his "Four Ps" framework for fan connection—Product, Place, People, and Principles—and discuss why these pillars are crucial for keeping supporters engaged, especially those who may have moved away but still hold the club dear.In this episode, we cover:The Strategy Gap: Why many club media departments operate without a clear strategic purpose and how to connect content directly to revenue.Quality Over Quantity: Grant’s argument for shifting focus from a constant stream of content to fewer, more impactful stories that truly represent the club’s identity.Beyond Vanity Metrics: The journey from a viral video hit at Motherwell to understanding what really constitutes successful engagement and long-term fan value.The Four Ps of Fan Connection: A breakdown of the core reasons fans support their clubs (Product, Place, People, Principles) and how to use them as a storytelling vehicle.Data as a Gold Mine: How clubs are sitting on a wealth of data and the untapped potential it holds for increasing attendance, revenue, and sponsor value.Authentic Storytelling: Why the best stories are often the ones already being told by fans, and how clubs like Como and Motherwell excel by tapping into local, human-centred narratives.Whether you're involved in running a football club, work in sports marketing, or are simply fascinated by what creates loyalty in the modern game, this episode is packed with actionable advice.Tune in to hear how to turn your club's unique identity into its greatest asset!Guest: Grant Russell – Director, Partick Thistle FC & ArenametrixHost: Carl-Erik Moberg – Don't Forget Your TicketsDon't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

What does it take to turn a kickabout in the park with friends into a professional football club knocking on the door of the Football League? We dive into one of the most extraordinary stories in British football with a true visionary, Marc White. From the 17th tier to the National League, Marc’s journey with Dorking Wanderers FC is a masterclass in ambition, grit, and the relentless pursuit of a dream.In this episode of Don't Forget Your Tickets, host Carl-Erik Moberg sits down with the man who is simultaneously the founder, chairman, and manager of Dorking Wanderers. Marc shares the incredible tale of how a £50 buy-in from his mates evolved into a club with its own stadium, a die-hard community, and a trajectory that defies all footballing logic.Marc isn’t just a football manager; he’s a phenomenon. Known for his brutal honesty and unfiltered passion, he has become a social media sensation, with the hit series Bunch of Amateurs garnering millions of views worldwide. His approach strips away the PR polish often found in modern sport, revealing the raw, human side of building a legacy from scratch.We explore the unique culture he has instilled at Meadowbank, how he balances the business of football with the pressures of the dugout, and why 12 promotions in 23 years is just the beginning.In this episode, we cover:From the Park to the Pros: How Marc founded the club in 1999 and navigated the lower echelons of the football pyramid to reach the National League South.The Power of Authenticity: Why Marc’s transparent, no-nonsense leadership style resonates with millions of fans globally.Building a Community Hub: The story behind regenerating Meadowbank Stadium and creating a commercial model that supports the club’s rapid growth.Viral Success: A look at Bunch of Amateurs and how digital storytelling propelled a non-league club onto the world stage.Chasing the Next Ace: Marc discusses his "one step at a time" philosophy and his ultimate ambition to lead Dorking into the Football League (League Two).Whether you’re a football romantic, a business leader looking for inspiration, or just love a proper underdog story, this episode is proof that with enough passion and hard work, no dream is too big.Tune in to hear from the most electrifying character in non-league football!Guest: Marc White – Founder, Chairman & Manager, Dorking Wanderers FCHost: Carl-Erik Moberg – Don't Forget Your TicketsDon't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

What does it take to build a national sports league from the ground up? We dive into the world of sports innovation with a true pioneer, Paul Beirne. From launching the Toronto Raptors in the NBA to founding the Canadian Premier League, Paul’s journey is a masterclass in building sporting institutions.In this episode of Don't Forget Your Tickets, host Clare Kenny sits down with Paul to uncover the story behind creating a professional football league in a country as vast as Canada. Recorded with Paul calling in from Toronto, this conversation offers unparalleled insight into league creation, transatlantic sports culture, and why the next big opportunities might lie outside the top tier.Paul isn’t just an executive; he's a builder who has operated on both sides of the Atlantic, with key roles at Toronto FC and Brighton & Hove Albion. He offers a unique perspective on the contrasts between the product-driven North American sports model and the deeply ingrained cultural traditions of European football.We explore the immense challenges of finding owners, venues, and media partners for a new league, the importance of grassroots community engagement, and how to develop a national football identity.In this episode, we cover:League Creation: Paul shares the story of founding the Canadian Premier League, from the initial idea to navigating Canada's unique geography and infrastructure challenges to build a sustainable football ecosystem.Transatlantic Cultures and the Brighton Experience: A deep dive into the differences between North American sports as entertainment and European football as culture, brought to life through Paul’s tenure at Brighton & Hove Albion. Player Development: How the CPL was designed to solve Canada's player development gap and create a pathway for homegrown talent to turn professional.The Business of Sport: Insights into building a commercial strategy for a new sports property, securing media partners, and the realities of running a club in a lower-tier league.The Future of Sports Business: Paul discusses his new career acceleration platform, The Call Up, and shares his thoughts on the role of AI in making sports operations more efficient.Career Advice: Paul offers invaluable advice for anyone looking to build a career in the commercial side of sports, emphasising the importance of being relentlessly useful, curious, and a master of relationships.Whether you're an aspiring sports executive, a football fan interested in the mechanics of league building, or a professional curious about the global sports landscape, this episode provides a blueprint for turning an ambitious vision into reality.Tune in to hear from one of the most innovative minds in modern sports management!Guest: Paul Beirne – Sports Executive and Founder of The Call UpHost: Clare Kenny – Don't Forget Your TicketsDon't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

Are We Witnessing a Golden Era for the League of Ireland?As the 2026 League of Ireland season kicks off, we’re back at the heart of the action to explore the culture, commerce, and intense passion driving Irish football forward.In this episode of Don't Forget Your Tickets, host Clare Kenny continues the exploration of Irish football sparked in the previous conversation with James Callan, shifting the focus to the League of Ireland's present and future with Jimmy Dignam, Chief Operating Officer of Bohemian FC. Recorded live from the Aviva Stadium just hours before Bohs kicked off their 2026 campaign against Dublin rivals St. Patrick’s Athletic, this conversation captures the electric anticipation of a league on the rise.Jimmy isn't just an administrator; he is a lifelong fan turned key operator in one of Ireland's most culturally significant clubs. From the terraces of Dalymount Park to the boardroom, Jimmy offers an insider’s perspective on how Bohemian FC has transformed from a local football team into a globally recognised brand with a distinct social conscience.We explore the challenges of running a fan-owned club, the delicate balance between commercial growth and community values, and what the future holds for the League of Ireland as it enters a potential golden era.In this episode, we cover:The Bohs Identity: Jimmy discusses how Bohemian FC carved out a unique space in world football, leveraging political engagement, creative merchandising, and community values to build a cult following far beyond Phibsborough.Operational Excellence: A look behind the curtain at what it takes to run a top-tier Irish club, managing limited resources while striving for professional standards off the pitch.The Aviva Factor: The significance of kicking off the season at the national stadium and what big-stage games mean for the commercial and cultural growth of domestic football.Fan Culture & Experience: How the matchday experience is evolving in Ireland, the resurgence of local support, and the importance of modernising facilities to keep momentum going.2026 Season Outlook: Jimmy shares his thoughts on the season ahead, the intensity of the Dublin derbies, and the broader landscape of Irish football as it battles for attention against other codes.Whether you’re a lifelong Bohs fan, a League of Ireland enthusiast, or a sports business professional interested in how culture drives commerce, this episode offers a front-row seat to the changing face of Irish football.Tune in now to get ready for kick-off!Guest: Jimmy Dignam – Chief Operating Officer at Bohemian FCHost: Clare Kenny – Don't Forget Your TicketsDon't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

Are we witnessing a golden era for the League of Ireland? As the 2026 season kicks off this Friday, we’re diving deep into the culture, commerce, and passion driving Irish football forward.In this season premiere of Don't Forget Your Tickets, host Clare Kenny sits down with James Callan, one of the brightest young voices in sports journalism. At just 23, James has established himself as a key commentator on the intricacies of the game, writing for national and international outlets and contributing to Boardroom Ball.From his childhood memories at Oriel Park to his legal dissertation on multi-club ownership, James brings a unique blend of fan passion and business acumen to the conversation. We explore the historical struggles of the league, the current resurgence of local support, and what needs to happen off the pitch to match the ambition on it.In this episode, we cover:The Irish Football Renaissance: Why we are seeing more children in Shelbourne and Galway shirts than ever before, and the shift away from the traditional Premier League dominance.Politics & Identity: James breaks down the unique history of the league, including the story of Derry City and how clubs like Bohemians are building a cult following through political engagement and creative merchandising.The Fan Experience: A candid look at the state of Irish stadiums, the "rustic" charm of matchdays, and why modernising facilities is crucial for commercial growth.Competition Codes: The historical battle for attention against the GAA and Rugby, and how football is finally carving out its own space and securing vital funding.2026 Season Preview: James gives his predictions for the season ahead, discussing who can challenge the dominance of Shamrock Rovers and which clubs are winning off the pitch.Whether you’re a die-hard League of Ireland supporter or a sports business professional looking for insight into an evolving market, this conversation offers a fascinating look at a league on the rise.Tune in now to get ready for kick-off!Guest: James Callan – Football Writer & Contributor at Boardroom BallHost: Clare Kenny – Don't Forget Your TicketsSubscribe to Don't Forget Your Tickets on your favourite podcast platform so you never miss an episode.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

This episode of Don’t Forget Your Tickets is a special one. It’s a heartwarming and inspiring conversation that celebrates the magic of football fandom through the eyes of a true supporter. For the first time, we’re joined by a fan who has achieved something extraordinary – visiting all 92 Premier League and EFL stadiums.Ashley Lambell, a lifelong Northampton Town supporter and ground-hopping enthusiast, shares his incredible 26-year journey to complete the “92.” In this feelgood Boxing Day special, Ashley sits down with our co-host Clare Kenny to reflect on the highs, the lows, and the unforgettable moments that have defined his football adventures.Highlights from the conversation:The 92 Stadiums Challenge: Ashley recounts how his love for football turned into a lifelong mission to visit every Premier League and EFL ground, from iconic venues like Anfield to quirky gems like Kenilworth Road.Matchday Magic: Hear Ashley’s thoughts on the best and worst matchday experiences, including standout clubs like Burton Albion, Exeter City, and Bolton Wanderers, who go the extra mile to make fans feel welcome.Football and Family: Discover how football has shaped Ashley’s life, from childhood away days with his family to working in media at Nottingham Forest.The Fan Journey: Ashley reflects on how ticketing has evolved over the years, from queuing outside stadiums to the seamless digital experiences offered by platforms like TicketCo.The Human Side of Football: From the camaraderie of fans to the unique culture of English football, Ashley shares why the sport holds such a special place in people’s hearts.Tune in for a feelgood Boxing Day special that celebrates the passion, loyalty, and community spirit of football fans everywhere.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

This episode of Don't Forget Your Tickets is a special one. It’s a deeply personal and honest conversation that explores both the triumphs and tribulations of a truly extraordinary career in football. We're joined by the first guest on our podcast to have excelled at the highest level both on and off the pitch, earning caps for Ireland as a player and then taking on a club co-owner and CEO role off the pitch.Ciara McCormack, a former Republic of Ireland international, takes us on her unique journey from the pitch to the boardroom, where she became the first female CEO and co-owner of a men's and women's club in the League of Ireland, Treaty United FC. In her conversation with our co-host Clare Kenny she shares the raw, unfiltered story of what it’s like to transition from player to club leader, offering a rare look behind the curtain of professionalising a club.Highlights from the conversation:Player to CEO: Ciara discusses the transferable skills from her top-flight playing career that prepared her for the challenges of club leadership.A New Frontier: Hear about her experience as a pioneering female CEO in a male-dominated environment and the progress being made for women in Irish football.The One Club Model: Ciara explains why she championed equal resources and respect for both the men’s and women’s teams, and the backlash she faced for it.Volunteers vs. Professionalism: For the first time on the show, we tackle the dilemma of managing dedicated volunteers while striving to implement professional standards for match day operations and club management.The Fan Backlash: Ciara speaks candidly about facing a fan protest, the mental toll of online abuse, and the importance of humanising leaders in sport.Tune in for an inspiring and eye-opening account of resilience, leadership, and the passionate pursuit of building a football club from the ground up.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

How many sports industry professionals do you know who have subscribed to 800 different club newsletters to learn how clubs around the world communicate with their fans? Probably none, but Lukas Mikkel Hansen, a young talent making waves in the sports industry, has done exactly that.In this episode of Don't Forget Your Tickets, we sit down with the young co-founder of Playmakers to get a unique vantage point on the digital divide between European and American sports. Lukas, who recently moved from Copenhagen to New York to launch Playmakers in the US, shares insights from his deep dive into club communications, revealing why so many organisations struggle to connect with their fans effectively despite having the right tools. We explore the critical differences in ticketing, fan journeys, and commercial strategies on both sides of the Atlantic.Highlights from the conversation:The 800-Club Experiment: What thousands of club emails reveal about the state of fan engagement and personalisation worldwide.Europe vs. USA: A look at the pros and cons of different ticketing models, from single-source systems to the complex resale culture in the US.Data is Key: Why mastering fan data is the ultimate competitive edge for turning loyalty into revenue.Segmentation in Action: Practical advice on how to stop sending generic messages and start communicating with fans in a way that feels relevant and personal.A Club to Watch: Lukas highlights why soccer club Portland Hearts of Pine is a prime example of a team doing things differently, and getting it right.Tune in to learn how to bridge the gap between having data and actually using it, and discover the key lessons Lukas has learned from operating in two of the world's biggest sports markets.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

What is the real impact of American investment on English football, and how are clubs adapting to a changing sponsorship landscape? For answers, we turn to a man who has seen it all from the inside: Ian Dutton, UK Managing Director of Sporting Group International.In this episode, new co-host Clare Kenny sits down with the former Birmingham City FC Managing Director to discuss his 17-year journey at the club, the cultural shifts under new ownership, and his move to the global agency SGI. We dig into the long-term goals of US owners, the future of the independent regulator, and where the real commercial growth opportunities lie for UK and Irish sport.Highlights from the conversation:The American Wave: Why US investors are drawn to English football and what their long-term objectives are beyond the balance sheet.Cultural Shifts: A firsthand account of the monumental changes in communication, transparency, and fan relations that new ownership can bring.From Club to Agency: The transition from running a club to building global partnerships and what it takes to succeed on both sides of the table.The Power of Relationships: Why old-school, trust-based networking still delivers the biggest commercial wins in a digital-first world.Sponsorship & Storytelling: How to create authentic, meaningful partnerships by acting as a sales extension for rights holders, not just another agency.Ticketing & Fan Experience: The critical importance of the user journey and why simplifying the purchase process is key to engagement.The Independent Regulator: Will it scare off investment or create a more sustainable pyramid? An insider’s perspective on the pros and cons.Future Growth Areas: Identifying the emerging sectors, from AI to fintech, that will define the next wave of sports partnerships.Tune in for a masterclass in sports commercial strategy, leadership through adversity, and a look at the forces shaping the future of the beautiful game.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

What can a club-owned fan app do that social media can’t? A lot, especially when it comes to ticket sales, first-party data, and shifting fan behavior at scale, says Forza Clubs' CEO Adam Stighäll.In this season-opening episode, Adam explains why clubs and leagues are moving beyond algorithms to build their own “digital living rooms,” how ticketing becomes the killer utility that drives adoption, and the best practices behind paywalled content that fans actually value. We dig into launches across Scandinavia, behavior shifts like increased home game attendance, and the real resourcing it takes to make an app work week after week.Highlights from the conversation:Own the journey, not the algorithm: why clubs are reclaiming communication and data with branded apps instead of renting reach on social platforms.Ticketing as the adoption engine: how digital tickets, transfers, and season card utilities drive monthly active users and repeat engagement.What to keep free vs. what to gate: the 80/20 model for premium content, early access windows, and avoiding fan backlash.Longer-form wins in apps: why the same interview that’s 2 minutes on social should be 8 minutes in your app—authentic, low-edit, and higher value.Who converts first (and why): younger hardcore fans download early; ticketing utility brings the laggards.Proven outcomes: how moving attention from social to a club-owned app correlates with more home game attendance and higher sales.Data that matters: building a fan database with demographics and preferences to power automation, merchandising, and smarter campaigns.Resource reality: how to shift 4–5 hours a week into app-first content, what to stop doing on social and what to do more of in your own channel.Say no to reinventing the wheel: why standardising best practices across launches beats bespoke one-offs that don’t scale.Adam’s core message: when clubs create a genuine, branded home for fans where utility and content live together, engagement grows, data compounds, and ticketing performance follows.Tune in for practical playbooks, real-world results, and a clear path to turning fan apps into your primary sales and engagement platform.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

Don’t Forget Your Tickets — Podium Special with Morten TherkildsenWhat can a Japanese tea ceremony teach us about running safe football matches? Quite a lot, according to operational safety expert Morten Therkildsen.In this special episode, one of our most downloaded guests returns to share lessons from his work across UEFA tournaments — from the Europa League and Champions League finals to stadium safety projects with clubs like Tottenham Hotspur — as well as Roskilde Festival and beyond.🔑 Highlights from the conversation:The tea ceremony lesson: why even after 11 years as a “student,” you never stop learning — and why crowd managers should adopt the same mindset.Football vs. festival crowds: why competition changes everything — from how fans arrive, to how they act, to how risks develop.The Golem effect: how the way you think about your crowd shapes how they behave.The rise of AI in crowd safety: density monitoring, real-time decision support, and why tech should always complement, not replace, human expertise.Showstop procedures and prevention: what tragedies like Astroworld reminded the industry about acting before accidents happen.Morten reminds us that whether it’s 100,000 festival-goers in Denmark or a packed Champions League final in London, operational excellence comes from trust, mindset, and a willingness to always be a student.👉 Tune in for football insights, remarkable stories, and practical lessons from one of Europe’s most trusted voices in safety and crowd dynamics.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

In this episode of Don’t Forget Your Tickets, we’re joined by James Wynne—founder of Playbook Sponsorship and a sponsorship leader whose work has spanned the Caribbean Premier League, Digicel, Guinness under Diageo, and powerhouse football brands like Chelsea and Manchester United.James shares his personal journey from working with global giants to launching his own consultancy—and along the way, he unpacks the biggest opportunities and challenges in sports sponsorship today.Key themes you’ll hear about: ✅ The importance of authenticity: Why authentic stories and shared values—not flashy logos—create lasting sponsorship success. ✅ The power of B2H (Business to Human): How smart clubs and brands are moving beyond B2B and B2C mindsets to forge real, emotional connections with fans. ✅ Middle Eastern sponsorship trends: Why legacy and grassroots investment—not just visibility—are driving long-term success in emerging markets. ✅ The role of storytelling: From “Drive to Survive” to small club success stories, hear how narrative can transform your commercial approach and build communities around your club.Near the end, James offers powerful takeaways for club commercial teams: start with who you are, avoid the short-term money trap, and build sponsorships that last for years. He also shares a real-world example of Bohemians FC’s success—an inspiring case for every club that wants to stand out and win the long game.If you’re a ticketing manager, commercial manager, or fan engagement leader, this episode is for you.🎧 Listen now—and get inspired to rethink how your club’s story can become its strongest commercial asset.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

To celebrate the 50-episode milestone of Don’t Forget Your Tickets, we’re revisiting our most downloaded guests in a special mini-series: the Podium Specials.First up is Brooke Arthur—a ticketing expert whose journey spans from her early days at Vancouver 2010 to her role in hospitality ticketing at Paris 2024. Throughout her career, Brooke has worked at some of the most high-profile global events, shaping exceptional fan experiences in environments where precision and passion meet.In this episode, Brooke shares: ✅ What it means to work in ticketing for the world’s biggest sporting events ✅ How digital transformation is changing the game for fans and clubs—through real-world, human-focused strategies ✅ The power of empathy in leadership and in supporting fans ✅ Why storytelling is an essential part of ticketing, not just a “nice to have”Brooke also opens up about the adrenaline of live events, her thoughts on the future of ticketing, and how her ongoing MBA studies are helping her see ticketing as a dynamic blend of strategy, operations, and human connection.If you’re in sports ticketing and want a real-world look at how top professionals are rethinking the matchday experience, this episode is a must-listen.🎧 Tune in to the first of our three Podium Specials—celebrating the magic of ticketing and the people who bring it to life.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

What does it take to go from zero experience in ticketing to leading one of Europe’s largest stadium operations?In this live rooftop conversation from Manchester, we catch up with Daniel Cook, newly appointed Head of Ticketing at Principality Stadium and Welsh Rugby Union (WRU). One year after his first appearance on the podcast, Daniel shares how he worked his way up, the challenges of balancing rugby and global concert operations, and what it means to own and leverage data in a digitally driven stadium environment.From preparing for the Oasis world tour to achieving over 99.98% digital ticketing for Six Nations fixtures, Daniel offers real-world insight into operational leadership at the highest level — and why ticketing is the unsung hero of live events.If you work in ticketing, fan experience, or stadium ops, this episode will leave you energised, inspired, and just a little envious of Daniel’s view from the top.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

What does it take to land a top job in Sports?We're live with a new season of Don't Forget Your Tickets, and in this opening episode of season seven, James Gershfield, Head of Sports & Entertainment at Forsyth Barnes, reveals the key traits that separate candidates who apply from those who get hired.With experience recruiting for Manchester United, Real Madrid, ATP Tour, and the PGA, Gershfield identifies three must-have qualities for Premier League clubs: deep industry experience, a revenue-driven mindset, and leadership that drives progress. Clubs ahead of the curve now prioritize AI-driven analytics, dynamic pricing strategies, and data-led fan experiences—a shift that’s creating a clear divide between progressive and stagnant organizations.Tottenham Hotspur stands out as a case study in maximizing matchday revenue, leveraging pre-game entertainment and affordable concessions to drive higher per-head spending.For professionals looking to break into or advance in the industry, Gershfield’s advice is clear: network relentlessly, bring innovation to your role, and “ABL: Always Be Learning.” Most importantly, if you find yourself pushing ideas your organization isn't ready for, it may be time to move on.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

What Will Buying a Match Ticket Look Like in the Future?As ticketing technology evolves and fan behaviors shift, how will clubs adapt to keep stadiums full and fans engaged?For the final episode from Don’t Forget Your Tickets at Emirates Stadium, Professor Dominik Schreyer from WHU – Otto Beisheim School of Management sat down with Thom Airs to explore the future of ticketing, spectator behavior, and the role of data and psychology in shaping matchday experiences.In this episode, they discuss:The evolving landscape of ticket sales—has the market peaked, or is there room for further growth?The rise of no-shows and how clubs can use behavioral insights to bring fans back to stadiums.Why younger audiences engage differently—and what that means for the future of ticketing.The role of AI, automation, and new technologies in shaping the fan journey.How smaller clubs can drive innovation and set the pace for industry-wide change.This conversation provides a fascinating look into the trends shaping football ticketing in the coming years—and what clubs can do today to stay ahead of the curve.Sit back and enjoy the final conversation from Don’t Forget Your Tickets at Emirates Stadium.This Live Special episode of Don't Forget Your Tickets was recorded at the Don't Forget Your Tickets conference at Emirates Stadium, January 23rd 2025, as the last of 12 on-stage interviews that day. Dominik Schreyer was interviewed by Thom Airs.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

How Can EFL Clubs Build a Sustainable Financial Future?Tight margins, rising costs, and unpredictable revenue streams can make or break a football club’s future. So how can EFL clubs create a financial model that balances ambition with long-term stability?At Don’t Forget Your Tickets at Emirates Stadium, Steve Kavanagh, former Millwall CEO and Non-Executive Director of the EFL, sat down with Greig Box Turnbull to explore the financial realities of running a football club in the English Football League.In this episode, they discuss:The biggest financial pressures facing EFL clubs today.How clubs can balance on-pitch success with long-term financial health.The importance of strategic leadership in building sustainable clubs.Why the role of the independent regulator is shaping the future of the football pyramid.With over two decades of leadership experience at Millwall, Charlton, and Southend, Steve shares first-hand insights on financial sustainability—and why clubs must take control of their own future.Sit back and enjoy the conversation.This Live Special episode of Don't Forget Your Tickets was recorded at the Don't Forget Your Tickets conference at Emirates Stadium, January 23rd 2025, as the eleventh out of 12 on-stage interviews that day. Steve Kavanagh was interviewed by Greig Box Turnbull.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

How Are Mobile Apps Transforming Fan Engagement in Football?In an era where fans expect a constant connection with their clubs, mobile apps have become more than just digital hubs—they're powerful tools for engagement, loyalty, and revenue generation. But how can clubs make the most of them?At Don’t Forget Your Tickets at Emirates Stadium, Martin Dunford, CTO at Urban Zoo, sat down with Alex Eagle to discuss how football clubs are leveraging digital innovation to build deeper relationships with their supporters.In this episode, they explore:How club apps have evolved from simple information platforms to fully interactive fan experiences.The role of ticketing, gamification, and personalization in boosting fan loyalty.How data-driven insights help clubs strengthen their marketing and engagement strategies.Why even smaller clubs can benefit from embracing mobile-first solutions.With more clubs investing in digital transformation, now is the time to rethink how technology can enhance the fan experience.Sit back and enjoy the conversation.This Live Special episode of Don't Forget Your Tickets was recorded at the Don't Forget Your Tickets conference at Emirates Stadium, January 23rd 2025, as the tenth out of 12 on-stage interviews that day. Martin Dunford was interviewed by Alex Eagle.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

How Can Clubs and Tech Providers Shape the Future of Ticketing—Together?The best innovations in football rarely happen in isolation—they thrive when clubs and technology providers work hand in hand. But what does that kind of partnership actually look like in practice?At Don’t Forget Your Tickets at Emirates Stadium, Mads Liabø, Marketing Manager at SK Brann, and Carl-Erik Michalsen Moberg, CEO of TicketCo, sat down with Clare Kenny to discuss how Brann and TicketCo are working side by side to push the boundaries of ticketing and fan engagement.In this episode, they explore:How SK Brann became TicketCo’s innovation lab, helping develop next-generation ticketing solutions.Why real-time feedback from clubs is crucial for building fan-first technology.How data, automation, and AI will reshape the future ticketing experience.The value of understanding fans—whether it’s driving season ticket demand or reducing matchday queues.This is the story of a football club and a ticketing provider working shoulder to shoulder—and a look into how close collaboration can drive lasting change.Sit back and enjoy the conversation.This Live Special episode of Don't Forget Your Tickets was recorded at the Don't Forget Your Tickets conference at Emirates Stadium, January 23rd 2025, as the ninth out of 12 on-stage interviews that day. Mads Liabø and Carl-Erik Moberg was interviewed by Clare Kenny.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

The Commercial Evolution of Football – Where Is It Heading Next?From local sponsors to billion-euro global partnerships, football’s commercial landscape has transformed beyond recognition. But what’s driven this evolution—and where is it heading next?At Don’t Forget Your Tickets at Emirates Stadium, Phil Carling, Managing Director of Football Consulting at Octagon Worldwide, sat down with Adam Leventhal of The Athletic to reflect on the journey from the turnstiles of Highbury to football’s billion-euro broadcasting era.With over 40 years of experience, including senior commercial roles at Arsenal and The FA, Phil offers a unique, behind-the-scenes perspective on the rise of the Premier League, global sponsorship deals, the power of brands like Sky and Netflix, and the future of football’s revenue model.In this episode, they explore:The post-Hillsborough transformation of English footballHow Sky and the Premier League changed the game foreverWhy understanding your club’s brand narrative is key to commercial successThe future of broadcasting – Will streaming platforms dominate football?Sit back and enjoy the conversation.This Live Special episode of Don't Forget Your Tickets was recorded at the Don't Forget Your Tickets conference at Emirates Stadium, January 23rd 2025, as the eight out of 12 on-stage interviews that day. Phil Carling was interviewed by Adam Leventhal.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

How Can “Headless Ticketing” Unlock the Future of Fan Experiences?Ticketing is no longer just about selling seats—it’s about empowering clubs to build their own fan journeys. But what if your ticketing system was as flexible and open as the platforms transforming banking, retail, and media?At Don’t Forget Your Tickets at Emirates Stadium, Kjetil Sørtun, CTO at TicketCo, joined Preyan De Silva, Head of Ticketing at Wimbledon – The All England Lawn Tennis Club, to explore Next Generation Ticketing and the concept of “headless ticketing”—a flexible, API-driven approach that gives clubs control over their data, fan experience, and innovation pace.In this episode, they discuss:What “headless ticketing” actually means for sports organisations.How clubs can experiment with sales channels, apps, and new fan touchpoints—without vendor lock-in.Why owning your data is the key to understanding fan behaviour and unlocking growth.How the future of ticketing mirrors the transformation seen in banking and finance.Whether you’re a tech enthusiast or simply curious about how clubs can future-proof their ticketing strategy, this episode offers deep insights into the next wave of ticketing innovation.Sit back and enjoy the conversation.This Live Special episode of Don't Forget Your Tickets was recorded at the Don't Forget Your Tickets conference at Emirates Stadium, January 23rd 2025, as the seventh out of 12 on-stage interviews that day. Kjetil Sørtun was interviewed by Preyan De Silva.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

How has stadium access control evolved from paper tickets to cutting-edge digital solutions?In this episode of Don't Forget Your Tickets, recorded live at Emirates Stadium, Kevin Dixon (HID Global) takes us inside the world of venue security and fan experience, drawing from his work at FIFA World Cups, UEFA competitions, and major sporting events. He shares how the transition from barcodes to NFC technology has reduced queues, enhanced security, and improved fan experience.Beyond technology, Kevin reflects on his own football career, adding a personal touch to the conversation. We also explore:- The future of venue access – Can UHF and NFC ticketing create seamless, encrypted, non-transferable tickets?- Balancing security & speed – How clubs can optimize access without compromising fan experience.- The power of data – How innovative strategies like Brentford FC’s “yellow card” scheme are shaping stadium atmospheres.- Facial recognition & cross-industry tech – Will these innovations redefine stadium entry?Join us as we discuss the next phase of sports venue technology and how clubs can stay ahead of evolving fan expectations.This Live Special episode of Don't Forget Your Tickets was recorded at the Don't Forget Your Tickets conference at Emirates Stadium, January 23rd 2025, as the sixth out of 12 on-stage interviews that day. Kevin Dixon was interviewed by Alex Eagle.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

Can Women’s Football Rival the Global Impact of the Men’s Game?The growth of women’s football has been nothing short of remarkable—but how far can it go? In this episode of Don't Forget Your Tickets, recorded live at Emirates Stadium, Thom Airs sit down with Sophie Downey and Rachel O’Sullivan, the duo behind Girls on the Ball, who have spent over a decade covering 1,000+ matches worldwide. From the 2012 Olympics to England’s Euros triumph, they’ve witnessed firsthand how visibility and investment are transforming the sport, despite historical challenges like the 50-year ban.Sophie and Rachel discuss the sport’s start-up-like growth, the importance of challenging outdated stereotypes, and new opportunities for marketing, branding, and fan engagement. Can women’s football tap into Gen Z audiences, redefine stadium experiences, and unlock fresh commercial potential?Join us for a fascinating conversation about the future of the game—and the bold moves that could take it to the next level.This Live Special episode of Don't Forget Your Tickets was recorded at the Don't Forget Your Tickets conference at Emirates Stadium, January 23rd 2025, as the fifth out of 12 on-stage interviews that day. Girlsontheball was interviewed by Thom Airs.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

What Keeps Fans Loyal to Their Club for a Lifetime?Football is more than just a game—it’s identity, community, and lifelong devotion. Few understand this better than esteemed historian and lifelong Aldershot Town supporter, David Kynaston, who joins Greig Box Turnbull on stage at Emirates Stadium to explore the deep emotional bonds fans have with their clubs.From attending his first Aldershot Town match in 1959 to documenting the club’s 2016-17 season in Shots in the Dark, David shares his journey as a devoted fan. Alongside Greig, former managing director of Oxford United FC, this episode delves into the nostalgia, passion, and unwavering loyalty that define the connection between supporters and their teams—especially in smaller footballing communities.David and Greig also discuss the evolving fan experience in today’s digital world. Does physically attending matches offer something deeper than following a club online? How can clubs balance tradition—home grounds, team colours, and local identity—with commercial realities?The conversation also highlights the human touch in football business and how clubs can foster genuine loyalty across generations by prioritising warmth, authenticity, and connection.This Live Special episode of Don't Forget Your Tickets was recorded at the Don't Forget Your Tickets conference at Emirates Stadium, January 23rd 2025, as the fourth out of 12 on-stage interviews that day. David Kynaston was interviewed by Greig Box Turnbull.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

Unlock the Future of Sports Ticketing—With Just a Smile!Join us for a fascinating conversation with Daniel Gianmarco Krizan of TruCrowd and Preyan De Silva from Wimbledon – The All England Lawn Tennis Club, recorded live at the Don’t Forget Your Tickets conference at Emirates Stadium in January 2025.Imagine walking into a stadium without the hassle of physical or digital tickets. In this episode, Daniel explains how facial recognition ticketing is transforming fan entry—offering seamless access, tackling ticket scalping, and enhancing stadium security. Plus, with biometric data stored as secure, irreversible mathematical representations, privacy remains a top priority.But the impact goes beyond convenience. We explore the financial cost of ticket fraud in the UK and how this cutting-edge technology opens new revenue streams for clubs. Daniel shares how clubs can introduce facial recognition step by step—starting with VIPs and premium experiences—to build trust and fan acceptance.We also dive into the bigger picture: how this innovation could redefine the fan journey, integrating ticketing with stadium visits, restaurant reservations, and beyond.This episode isn’t just about technology—it’s about revolutionising the way fans experience live sports. Don’t miss it!This Live Special episode of Don't Forget Your Tickets was recorded at the Don't Forget Your Tickets conference at Emirates Stadium, January 23rd 2025, as the third out of 12 on-stage interviews that day. Daniel Gianmarco Krizan was interviewed by Preyan De Silva.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

Football isn’t just about the game—it’s a billion-euro empire, thanks to the intricate work of legal and financial experts. Stefan Borson, CEO of Watchstone Group and former financial advisor to Manchester City, joins us to unravel how clubs have transformed into financial powerhouses. Through his expert lens, we explore Real Madrid's remarkable financial achievements and the sweeping changes that have reshaped football operations, making lawyers and accountants indispensable in today's complex sporting landscape.The world of football governance has never been this challenging. With UEFA's financial fair play and the Premier League's intricate rulebook, clubs now navigate a labyrinth of regulations demanding transparency and accountability. We shine a light on covert allowances during the pandemic and Chelsea’s strategic legal maneuvers concerning past off-the-book payments. These stories highlight the critical need for skilled legal teams to steer through the modern game’s financial twists and turns.As we move down the league ladder, the fiscal hurdles lower-division teams face become apparent. The conversation shifts to the pressures of adhering to financial regulations and the potential pitfalls, such as player swaps, that threaten the sport's integrity. We also reflect on the cherished emotional bonds between fans and homegrown players, discussing the delicate balance clubs must strike between financial demands and nurturing local talent. Join us for an insightful journey into the financial and legal fabric of football today.This Live Special episode of Don't Forget Your Tickets was recorded at the Don't Forget Your Tickets conference at Emirates Stadium, January 23rd 2025, as the second out of 12 on-stage interviews that day. Stefan Borson was interviewed by Adam Leventhal.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

Discover the transformation of modern football with Paul Barber, the dynamic CEO and Deputy Chairman of Brighton & Hove Albion FC. Sharing his unique journey from dreaming of being a player to becoming a top executive, Paul provides a rare glimpse into English football's evolution after Euro 96, revealing how it reshaped the commercial ambitions of the Football Association. With tales of Brighton's strategic ascent to the Premier League, Paul gives us a behind-the-scenes look into his powerful partnership with Chairman Tony Bloom, a collaboration built on trust and a shared vision that’s turned Brighton into a club capable of riveting victories against giants like Arsenal and Manchester City.How do football clubs find hidden gem players and keep their fans engaged? Paul Barber breaks down Brighton's cutting-edge approach to player acquisition, explaining how data and algorithms help identify undervalued talent. He also shares insights into the club’s commitment to strengthening fan relationships through personalised communication and efforts to increase female participation in all aspects of the game. With a focus on inclusivity, Brighton is not just crafting a team but building a diverse and welcoming community for supporters from all walks of life.Exploring the intricate balance between financial sustainability and high performance, Paul offers an honest discussion about the challenges and opportunities in elite sports. He highlights the camaraderie and collaboration among Premier League clubs, even amidst fierce competition. There's a thoughtful exploration of the potential impacts of regulatory changes, with Paul articulating Brighton’s desire to return to European competition. Through his expertise, we gain a profound appreciation for the relentless pursuit of excellence and the joy of competing at the sport's highest level.This Live Special episode of Don't Forget Your Tickets was recorded at the Don't Forget Your Tickets conference at Emirates Stadium, January 23rd 2025, as the first out of 12 on-stage interviews that day. Paul Barber was interviewed by Clare Kenny.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

Fan engagement for modern football clubs has evolved beyond simply connecting with local supporters—it’s now about reaching and resonating with a global fan base. In this episode of Don’t Forget Your Tickets, we’re joined by Curt Baker, Product Lead at FotMob, to explore how innovative digital tools are redefining the matchday experience for fans everywhere. With over 17 million monthly users, FotMob delivers live scores, personalised updates, and insights from over 500 football leagues worldwide.Curt shares how football stats apps can enhance stadium engagement, unlock new revenue streams, and even transform into marketplaces for tickets and merchandise. From the challenges of catering to diverse fan behaviors across different cultures to creating targeted campaigns that fans actually appreciate, this episode is packed with practical insights for clubs, marketers, and football enthusiasts alike.Whether you’re looking to stay ahead of the curve in fan engagement or simply curious about the future of football innovation, don’t miss this 30-minute conversation full of fresh ideas and expert perspectives.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

Discover the captivating journey of Northern Irish football with Neil Coleman, Head of Communication and Digital Innovation at the Northern Ireland Football League (NIFL). In this Road Trip Special of Don't Forget Your Tickets, recorded live at NIFL's offices at Windsor Park in Belfast on October 22nd, 2024, Neil shares insights into the league's ambitious five-year strategy to elevate Northern Irish football on the European stage. Central to this vision is a strong emphasis on collaboration among its 47 clubs to drive growth and enhance visibility.Neil discusses how landmark events, like the historic Europa Conference League clash between Northern Ireland’s Larne and Ireland’s Shamrock Rovers, mark significant milestones for local clubs with international aspirations. He also explores the unique challenges Northern Irish clubs face in attracting fans who are often drawn to Premier League teams, shedding light on the opportunities that lie ahead.Celebrate the rich heritage and community spirit woven into Northern Irish football as Neil recounts the legacy of iconic clubs like Glentoran FC and Linfield, whose achievements continue to inspire. Learn how the COVID-19 pandemic unexpectedly fueled a surge of local support, offering a renewed sense of pride and optimism for the future of the sport.With NIFL’s focus on professionalisation and competitiveness, this episode promises a compelling look at the passion, resilience, and strategic vision driving Northern Ireland’s football community toward a bright future. Don’t miss this inspiring journey through the heart of Northern Irish football!Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

What happens when a traditional football club adopts a modern subscription model? Join us for a live special of Don’t Forget Your Tickets with Mikkel Bjerre, Senior Ticketing and Customer Service Manager at FC Copenhagen. Mikkel shares how FC Copenhagen’s innovative approach to subscriptions has transformed fan loyalty, improved cash flow, and engaged new audience demographics.In this episode, recorded live in the Royal Tennis Hall in Stockholm in front of a live audience during the BNP Paribas Nordic Open, Mikkel dives into the challenges and rewards of shifting to a subscription model, from ensuring sustainable fan engagement to navigating the complexities of media rights. He also reveals how FC Copenhagen’s new initiatives like FCK+ offer fans exclusive content and first-in-line access to tickets, blending digital engagement with live match experiences.Tune in to learn how FC Copenhagen is pioneering a fan-first approach, balancing tradition with innovation, and creating a ticketing model that keeps fans invested year-round. Don’t miss this deep dive into the future of sports ticketing.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

What happens when sports collide with innovation? Join us for an insightful conversation with Thomas Rypens, Direct-to-Consumer Director at Club Brugge, as he shares how the club is revolutionising fan experiences and boosting revenue through digital strategies. Learn how the integration of ticketing and merchandising, backed by a powerful data ecosystem, is transforming fan engagement.Thomas sheds light on Club Brugge's digital-first approach, especially their use of platforms like Roblox to engage younger audiences with innovative strategies like launching the Away shirt in the metaverse. He also discusses the balance between traditional sports marketing and modern digital platforms, illustrating how research and fan feedback shape their bold moves.We also explore the importance of cross-department collaboration at Club Brugge, where ticketing, merchandising, and fan services work together to create a seamless fan experience, driving both engagement and profitability. Tune in to "Don’t Forget Your Tickets" to discover how Club Brugge is leading the way in sports and digital engagement.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

In this Live Special episode of Don't Forget Your Tickets, recorded at Cherry Red Records Stadium, Param Kanabar, CEO and founder of NOQ, shares the story of how a frustrating concert experience led him to create a solution that eliminates queues and boosts revenue for event organisers.Param discusses how NOQ has evolved into a comprehensive financial operating system, offering seamless experiences for both attendees and organisers. With his background as a CFO, he highlights the financial complexities of large-scale events and the importance of integrated systems.He also shares his journey from corporate CFO to startup founder, providing insights into building long-term event partnerships and the personal fulfilment of blending business with passion. Param’s vision for NOQ’s global expansion offers inspiration for anyone interested in the future of events, data, and efficiency.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

Incorporating charitable donations into the ticket-buying process is a powerful way to support important causes, enhance customer experience, and build a positive brand image. In the latest episode of TicketingPodcast.com, we explore this innovative upselling strategy with Julien Lepron, a Partner and Consultant at Common Cents France. Founded in 2012, Common Cents boasts clients like Paris Saint Germain, Rugby World Cup France 2023, and the Paris 2024 Olympics.Julien Lepron’s journey is remarkable. As the former Head of Customer Experience at Paris Saint Germain, Julien gained invaluable insights into ticket sales and fan engagement. Leveraging this experience, he now drives charitable contributions through Common Cents.Key Takeaways:Integrating Donations into Ticket Sales: Julien explains how Common Cents seamlessly integrates donation options into the ticket purchasing journey, significantly boosting charitable contributions.Boosting Customer Engagement: Offering donation options enhances customer loyalty and engagement, making fans feel more connected to organisations that facilitate impactful giving.Creating Commercial Opportunities: Julien highlights how event organisers can increase ROI and brand awareness by connecting commercial partners and fans, generating richer customer data, and creating new digital sponsorship opportunities.Why This Episode Matters:Whether you’re a ticketing manager seeking innovation or a sports executive aiming to enhance match day operations, Julien Lepron’s insights provide valuable lessons on leveraging technology for social good. His expertise underscores the importance of strategic partnerships and customer-centric solutions in today’s ticketing landscape.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

Are you a ticketing manager or a sports executive eager to unlock the full potential of customer data? Then our latest episode of TicketingPodcast.com is a must-listen. We sat down with Stefan Lavén, the visionary CEO and founder of DataTalks, to delve into how customer data can revolutionise your ticketing strategy and drive revenue growth.From Data Enthusiast to Industry LeaderStefan Lavén's journey is rooted in a deep passion for data and its transformative power. Starting his career in various data-centric roles, Stefan eventually founded DataTalks in 2018 with a clear mission: to simplify and monetise customer data for sports organisations. His dedication and innovative approach have positioned DataTalks as a leader in the Customer Data Platform (CDP) space.Key Takeaways from the EpisodeUnderstanding Customer Data: Stefan breaks down what customer data entails—covering interactions, purchases, content views, and more. He explains how these touchpoints can be harnessed to create a comprehensive engagement profile for fans.Monetising Data: Learn how DataTalks helps sports clubs connect disparate data points to drive actionable insights and revenue. Stefan shares a compelling case study from Greek club PAOK FC, showcasing how targeted campaigns doubled their average ticket order value.Strategic Utilisation of Data: Discover the importance of segmentation and personalised marketing. Stefan emphasises that understanding different fan segments allows clubs to communicate more effectively and optimise pricing strategies.Compliance and Security: In today's digital age, data security and compliance are paramount. Stefan discusses how DataTalks ensures GDPR compliance and builds trust with clients by providing secure, accessible data solutions.Future of Sports Data: Stefan’s insights into the future of sports data management highlight how new technologies can level the playing field for smaller organisations, enabling them to compete with larger entities through cost-effective, innovative solutions.Why You Should ListenWhether you're managing ticket sales, merchandise, or sponsorships, this episode offers invaluable insights into maximising the potential of your customer data. Stefan Lavén's expertise provides a roadmap for turning data into a powerful asset that drives growth and enhances fan engagement.Tune in now to TicketingPodcast.com and learn how to harness the power of customer data to boost your revenue operations. Gain actionable strategies and hear success stories that illustrate the transformative impact of data-driven decision-making.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

"Don’t chase your dreams. Build your dreams." This could be the motto for the latest episode of TicketingPodcast.com, where we sit down with Fredrik Söderberg, CEO of the renowned Swedish football club AIK.If you’re looking for in-depth perspectives on ticketing and its importance for your football club – look no further. This episode has everything you need and more. Fredrik’s unique career trajectory, from heading the ticketing department to leading one of Sweden's biggest top-tier football clubs, provides an extraordinary perspective on the intersection of sports management and ticketing.What to Expect:Fredrik Söderberg's career at AIK began in the ticketing and marketing department, where he honed his skills in managing fan engagement and ticket sales. His deep understanding of the ticketing landscape laid a solid foundation for his eventual rise to CEO. In this episode, Fredrik shares insights on how his background in ticketing benefits his current role, emphasising the importance of strategic planning and innovative marketing.Key Highlights:Strategic Ticketing Insights: Fredrik discusses how AIK's approach to ticket sales has evolved, focusing on marketing automation and creating a sense of urgency among fans. Learn how these strategies have doubled their season ticket sales since 2018.Balancing Business and Passion: Transitioning from a ticketing manager to CEO, Fredrik emphasises the delicate balance between maintaining financial health and fostering a passionate fan base. His insights into AIK’s strategic planning and community engagement are invaluable for anyone in sports management.Future of Ticketing: With advancements in technology and the rise of marketing automation, Fredrik explores the future of ticketing. Discover his predictions on how data-driven decision-making will continue to shape the industry.Why You Should Tune In:Whether you're a ticketing manager aiming to climb the career ladder, or a sports executive interested in innovative strategies, this episode is packed with actionable insights. Fredrik's journey is a testament to the critical role that ticketing plays in the broader scope of sports management.Listen Now:Don’t miss out on this enlightening conversation with Fredrik Söderberg. Tune in to TicketingPodcast.com and gain valuable knowledge on the future of ticketing and sports management. Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

One Click Away. That was the title of the show when Carl-Erik Moberg welcomed Kjetil Sørtun on stage at epet Arena in Prague on June 5, 2024, for a Live Special of TicketingPodcast.com, discussing next-generation ticketing solutions.The event took place at the Football Business Summit, gathering football industry executives from all over Europe for a full day of learning and networking. This year’s focus was innovation, a theme that resonates deeply in this podcast episode, brought to you in its entirety as it happened in Prague.Kjetil Sørtun, CTO at TicketCo, not only manages TicketCo’s platform and developer teams but also leads the company’s innovation project, “Massiv.” The goal of this project is to create a next-generation ticketing solution where everything a ticketing manager needs is just one click away.This Live Special episode of TicketingPodcast.com explores Kjetil's journey from transforming Norway's banking sector with mobile-only, self-service solutions to tackling the challenges of fragmentation and lack of standards in ticketing. Discover how data-driven decision-making and innovative AI technologies will soon streamline processes for ticketing managers, making their roles more efficient and impactful.The ambitious "Massiv" project, inspired by the rugged Norwegian terrain, aims to revolutionise the ticketing landscape with a mobile-only digital assistant. Kjetil shares insights on how customer feedback and significant support from the Norwegian government are shaping this transformative initiative. He highlights the digital assistant’s capabilities in providing real-time recommendations and simplifying daily tasks, ultimately freeing up valuable time for more critical activities.Join us for an insightful conversation that promises to reshape the future of ticketing, one digital innovation at a time.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

"Cut the discounts!" This bold advice from Professor Dominik Schreyer to football clubs selling season tickets stems from a simple truth: scientific evidence shows that discounts are not a significant motivator for season ticket holders. So, why continue to offer them?Since launching TicketingPodcast.com in March 2023, we've engaged with various experts in football and other spectator sports. Today’s episode, however, offers a fresh perspective. For the first time, we're discussing ticketing with an expert from outside the traditional field.Dominik Schreyer, Professor of Sports Economics at WHU - Otto Beisheim School of Management in Düsseldorf, is known for changing the way people think about stadium economics. In this special Hot Topic episode, we delve into one of the sports industry's most pressing issues—no-show behavior among season ticket holders.Bringing years of academic research and real-world insights, Dominik challenges common misconceptions and illuminates the psychological and economic factors that influence fan attendance. He explores the impact of no-shows on stadium economics and introduces innovative strategies to reduce empty seats, offering a comprehensive analysis of the lesser-seen aspects of sports management.The episode also provides a historical overview of ticketing, from ancient Rome to modern football. Dominik shares intriguing findings from his research, including the effectiveness of various incentives designed to decrease no-show rates among season ticket holders. Listen to the discussion on innovative reminder strategies like moral persuasion and public acknowledgment and their surprising effects on attendance.To conclude, the conversation shifts to how clubs can enhance value for their most loyal fans. Dominik's expertise sheds new light on the commercialisation of football, emphasising the importance of creating experiences that extend beyond the stadium walls and captivate both new and existing fans.Join us for this thought-provoking exploration of sports ticketing dynamics that bridges theoretical insights with practical on-the-field action.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

The first point of contact between guests and an event is access control, where tickets are scanned. Yet, this crucial part of ticketing operations has not been thoroughly explored on TicketingPodcast.com—until now. In this episode, Jacqueline Purcell, a seasoned access control expert from Alvarado Mfg., delves into the intricacies of event access control.Drawing on her extensive experience managing ticket operations at high-profile events like Formula One and the Super Bowl, Jacqueline shares her insights on transforming chaotic crowds into orderly lines, ensuring each attendee's entrance is as thrilling as the event itself.Discover the technological revolution reshaping event entryways, from advanced turnstiles to biometric advancements, and how these innovations enhance both enjoyment and safety. We'll also discuss the adaptation to mobile ticketing systems and the unique challenges of managing international crowds.Jacqueline also shares her captivating career journey, which began at Walt Disney World Theme Parks and Resorts and led her through roles with Salt River Fields, Fleet Feet Scottsdale, Arizona Coyotes, Toronto Blue Jays, and TicketReturn. Now, as the Sales Manager for Sports & Entertainment at Alvarado, she leverages her sales and technical expertise across North America.Don’t miss this insightful look into the future of event access control and the seamless magic behind every swipe, scan, and smile at the gate.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

What’s life like day-to-day in the English Football League, how can we tackle season ticket no-shows, and what implications does the Football Governance Bill have for ticketing? These are just a few of the queries we're exploring in this TicketingPodcast.com episode with Sam Earle, Events Operations Manager at AFC Wimbledon.Formerly the Events and Ticketing Manager at Sutton United FC, Sam's outstanding work and his openness in sharing insights made AFC Wimbledon take notice, prompting his move from Gander Green Lane to the Cherry Red Records Stadium (affectionately known as Plough Lane to many). His willingness to share has also welcomed him into the virtual studio of TicketingPodcast.com as our 22nd guest.Discover how targeted communications and data-driven approaches can increase match day attendance, and why avoiding the discount trap can build long-term value for your audience. If you're intrigued by the behind-the-scenes action that shapes the sports industry, this episode is your ticket to understanding the strategies that score big with fans.Also: Find out why your real competitors in sports business might just be the next family barbecue and how networking, be it through LinkedIn or podcasts, can be a game-changer for industry professionals.Sam's distinctive perspectives on ticketing make for a fascinating conversation. In this episode, he divulges key takeaways:- Recognise every action's unintended consequence and manage them proactively. In ticketing initiatives, it’s about creating as many winners as possible while being mindful of the impact on all fans.- Commit to innovation and progress. Sam's ethos is not to emulate others blindly but to drive change and advance the dialogue in ticketing."Let's constantly try and move that conversation forward," Sam urges. "If we all innovate in our respective roles, collectively, we'll achieve greater strides."Join us for a thought-provoking 25 minutes of in-depth ticketing discourse.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

The iconic Principality Stadium in Wales, with its impressive 74,000 seating capacity, isn't just the heart of Welsh rugby. It is also the pulse of a vibrant events scene; hosting shows with superstars such as Taylor Swift and Bruce Springsteen. At the helm of this thrilling atmosphere is Daniel Cook, WRU’s Manager of Digital Ticketing & Customer Operations.In this TicketingPodcast.com episode, Daniel offers us a glimpse into the operational heartbeat of the Welsh Rugby Union and the array of spectacular events that light up the stadium. Attracting over 1.3 million visitors annually, Principality Stadium stands tall among Europe's elite not only in scale but also in popularity.The WRU, with an astounding 99.5% digital ticketing rate, has revolutionised event entry at the stadium—a story of transformation that Daniel unfolds in his talk with our host, Carl-Erik Michalsen Moberg, CEO of TicketCo.Daniel also unveils how the WRU manages seamless matchday operations with a lean team and how leveraging customer data enhances engagement before and during events, funnelling fans to the WRU app for a rich interactive experience.But it's not just about entering the gates—it's about being part of an evolving digital narrative that begins way before the event and resonates long after. Discover the strategic symphony of managing sold-out Six Nations rugby clashes and headline concerts as the Principality Stadium emerges as a pinnacle of modern, memorable experiences.Join us to delve into Daniel’s commitment to elevating live sports events, where digital innovation isn't just imminent—it's already reshaping our celebratory chants and the very way we experience the game.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

In our latest episode, we step into the world of music festivals, where the thrill of the front row meets the meticulous planning of crowd control.What can the sports event industry learn from the festival industry on this matter? Quite a lot, which is also one of the reasons why Morten Therkildsen, Director of Safety at the Roskilde Festival, is involved in both UEFA Champions League finals, Formula 1, Tour de France, and UEFA’s safe standing project, aside the massive Danish festival that gathers 135,000 attendees each summer.Roskilde was also the scene of the tragic Pearl Jam incident in 2000, when 9 people were killed as fans rushed the stage. Morten witnessed this tragedy first hand, as a volunteer back then, and this incident has ever since followed both him and his festival as a key learning point on crowd safety.In the heart of the festival buzz, Morten unravels the strategic changes to inner pit access—highlighting innovations like the wristband system that enhances security while honouring the fervour of die-hard fans. We delve into the psyche of crowds, examining how strategic entry protocols can merge the rush of excitement with the calm of order.Morten's rich insights, informed by his master's thesis and years of fieldwork, navigate the delicate balance of providing a safe space for the shared joy of festivals and sports events alike.Tune in for an enlightening deep dive into the intricate art and science of crowd management with a seasoned expert.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

Season 4 of TicketingPodcast.com is here, and we're kickstarting the new season with a deep dive into men’s and women’s football at SK Brann—just in time for their women’s team's Champions League quarter-final matches against Barcelona on the 20th and 28th of March.With passionately dedicated fans, the largest attendance in Norway, and European success for both their men’s and women’s teams, SK Brann is ablaze at the start of their 2024 season. Norwegian football is enjoying a renaissance, with ticket sales soaring to new heights, and SK Brann experiencing a tangible FOMO effect among their supporters.Mads Liabø, the Marketing Manager at SK Brann, is at the forefront of this excitement, leading their marketing, ticket sales, and ticketing operations. In this episode of TicketingPodcast.com, he shares his insights on ticket sales strategies for season tickets and delves into the subtleties of marketing men’s versus women’s football matches.He also reveals what new ticketing features he hopes will materialise in the future and candidly discusses which features he believes should have never been implemented.Tune in for 25 minutes of great vibes and invaluable insights for anyone involved in the marketing or ticketing aspect of men’s or women’s football.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/