Skip to content
From Local Roofer to Multi-Location Brand episode artwork

May 19, 2026 47 min

From Local Roofer to Multi-Location Brand

from Hook Better Leads: Home Service + Roofing Marketing Hosted by Tim Brown

Guest: Kris Werner — President, Werner Roofing | IHS Group (Infinity Home Services) Guest Links: Website: https://www.wernerroofing.com | Phone: (616) 638-4662 Kris Werner runs Werner Roofing in Grand Haven, Michigan, a "five mile famous" brand he built slowly from a one-man job into a multi-trade home service operation now partnered with Infinity Home Services. In this episode, he gets practical about what actually changes when you join a private equity backed family of brands, why best practice sharing with 25 other roofing companies is the unfair advantage most owners don't have, and the operational details that separate a $4M roofer from a $10M+ company. The conversation also goes into adding trades the right way, why Werner doesn't chase storms, how Castle and Diamond metal shingles compare, what's actually slowing down GAF solar shingle adoption, and why a "divine discontent" customer expectation curve is reshaping the entire industry. You'll learn: Why "five mile famous" beats trying to be a regional powerhouse How to add metal roofing, gutters, siding, and windows without breaking your ops What private equity actually changes (and what stays the same) How 25 brand presidents share best practices daily across IHS Why collecting accounts receivable matters more in winter than you think How to pick a second location and the first two hires that matter The "law of the lid" that keeps owners stuck at $3-5M Why retail roofing beats waiting on storms (even in storm markets) How to treat roofing crews so they stay loyal to your brand Just-in-time material delivery vs full roof load: pros and cons Why the synthetic roofing market is only 2% (and what could change) The new GAF, Castle, Diamond, and Tesla metal products worth watching The Jeff Bezos "divine discontent" effect on customer expectations Why reading the same business books 3 times beats reading 30 new ones

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

From Local Roofer to Multi-Location Brand

0:00 47:47

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Growth Triggers: Content Marketing & AI Luis Diaz Discover how to use your podcast to generate leads, sales, and influence in any market. On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 59 Million Downloads for his clients. Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting. Get in touch over on Instagram <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://www.instagram.com/luisr

Frequently asked questions

How long is this episode of Hook Better Leads: Home Service + Roofing Marketing?

This episode is 47 minutes long.

When was this Hook Better Leads: Home Service + Roofing Marketing episode published?

This episode was published on May 19, 2026.

Can I download this Hook Better Leads: Home Service + Roofing Marketing episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.