From Lockdown Live Stream to Media Group: The ASOTU Story

It all started with a livestream during COVID lockdowns. It's now a major auto industry media and events company, with daily podcasts, community activation, events and more. Ahead of their annual ASOTU Con last month, Automotive State of the Union leaders Paul Daly, Kyle Mountsier and Michael Cirillo joined Cherokee Media Group's Joe Overby for a conversation about the origin story behind the company and the process of launching a new media brand and carving their own niche.