From Madden & the NFL to Valspar & the PGA Tour: Media Relations with Rick Odioso

With over 40 years of experience in the NFL and nearly 30 years with the PGA Tour, Rick Odioso has collected some stories. He's the Media Director for the Valspar Championship, while also freelancing as a statistician for the NFL on FOX, the Tampa Bay Rays, and the Tampa Bay Lightning. As the former PR Director for the Tampa Bay Buccaneers, Rick managed media relations for luminaries like Doug Williams, John McKay, and Steve Young; as a statistician and spotter, he's shared the booth with legendary broadcasters like John Madden, Pat Summerall, Dick Stockton, and Dewayne Staats, among others. Fun stories here about all of these characters, plus an examination of our industry and advice for newcomers.