From Mechanical Engineering to a $65K MRR D2C Company. Rishabh, Wellbi.

On this episode of ChaiNet, a mechanical engineer turned operator shares how a semiconductor supply chain career became the launchpad for a D2C fashion brand in India serving 1 lakh+ customers and doing around $65,000 in monthly revenue.We discussed:* Moving from engineering and supply chain into fashion without formal fashion training, and scaling 5x by focusing on business fundamentals and complementary co-founder skills.* Finding an edge with bamboo-cotton essentials, prioritising comfort, fabric innovation, and repeat customers over chasing trends.* Using engineering rigor and AI tools for material research, quality control, demand and inventory planning, and AI-powered customer service in a SKU-heavy category.* The reality of D2C unit economics at $65K MRR in India and why the focus is on sustainable profitability, not vanity growth.The contrarian truth is that you don’t need fashion school if you bring operator discipline, systems thinking, and smart use of AI. Listen to this story on ChaiNet. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com