From mum’s kitchen to £10m brand — The Absolute Collagen story with co-founder Darcy Laceby

Darcy Laceby co-founded Absolute Collagen at just 19, helping to turn her mum Maxine’s kitchen creation into one of the UK’s fastest-growing beauty supplement brands. In this episode of Tash Talks, Darcy sits down with Tash to talk about building trust with customers, the power of reviews, and the lessons learned scaling a family business in the digital age. From selling out in three hours to rebranding for international growth, this is a raw and inspiring story of resilience, intuition, and entrepreneurial grit.This episode is packed with insights for founders, marketers, and anyone fascinated by how challenger brands break through.