From Music Lover to Media Consultant with David Ridler

In this episode of the Beyond Broadcast podcast, I speak with New Zealand media /music consultant and owner of Ridler Consulting, David Ridler.David shares his journey from a music-obsessed teen in Palmerston North to becoming a key player in the broadcasting industry.He reflects on his experiences at Radioactive, the influence of Channel Z, and the challenges he faced as a young program director.We reminisce on the audience backlash he faced during the re-branding of Radio Hauraki and the importance of mentorship in broadcasting.Before shifting the conversation to look back at his pivot between commercial radio and NZ On Air, exploring the evolution of the New Zealand music scene, particularly the rise of hip hop in the early 2000s and the role/global impact of NZ On Air in promoting local talent.—If you would like to contact/connect with David:Website - https://ridlerconsulting.com/Email - [email protected] - @davidridler.nz—If you would like to get in contact you can reach me on the followingInsta - @beyondbroadcastpodEmail - [email protected]