From Navy Crypt Tech to Geofencing Pro: How Location-Based Ads Print Money

Why listen: If you’re still “spray and pray” on Meta or Google, this is your crash course in fishing where the fish are—down to the car-lot, the competitor’s showroom, or the exact conference hall. Concrete tactics, real numbers, zero fluff.Guest links & product:GetGeofencing (location-based ads): getgeofencing.com.Timestamps & key topics00:00 – Navy crypt tech to geofencing pro: meet Chris Seminatore.01:00 – Moustache chat & the “Viking” beard energy.02:00 – Digital nomad life: Puerto Vallarta ↔ Los Angeles and running a seven-figure shop.03:00 – What geofencing really is (digital perimeter → device IDs → programmatic ads).04:00 – Bidding in ~100 ms and why competitor geofencing works.05:00 – Actual pricing: ~$850/100k display impressions; ~$1,600/100k video impressions.06:00 – Use cases: restaurants, real estate, attorneys, car dealers, plasma centres, gov-tech, trade shows.07:00 – From Gulf War tech to modern ads; US legality only ~10 years old.08:00 – Politics: target only the voters in-district and stop wasting spend.09:00 – OTT/CTV explained; addressable TV and granular reporting.10:30 – Why geofencing is still a niche (and a competitive advantage).11:30 – “Seven touches”: adding location to your channel mix.12:00 – Knowing your customer: the car-lot example and real buying intent.13:00 – Privacy, data, and what “relevant ads” actually means.14:00 – Global campaigns and geofencing WEF in Davos.15:00 – Military lessons for agency life: discipline, reverse-engineering goals, radical transparency.17:00 – Patton, problem-solving, and letting teams innovate.18:00 – Connect with Chris: getgeofencing.com. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.