From No Marketing Experience to Connecting with Lords: The LinkedIn Formula That Works

Matt Mason raised charity funding through LinkedIn by asking "Who do you know who could help?" instead of "Can you donate?" Andy Gwynn reveals how he secured meetings with Lord Eric Pickles, Lord Alok Sharma, and publications like the Jewish Chronicle and Jerusalem Post without email responses.Discover why ChatGPT with a brand guide improved connection quality (fewer impressions, better people), how "seek first to understand" generates engagement over self-promotion, and why people respond on LinkedIn when email is ignored.Matt learned LinkedIn quickly by feeding ChatGPT his charity's voice and letting AI draft content aligned to his values.Key insight: People connect with you faster when you show interest in their work rather than promoting yours.(06:38) The power question: "Who do you know who could help?" instead of direct asks(14:33) Why brand guides improve connection quality despite lower impressions(20:34) How to get responses from organisations ignoring your emailsLet's Chat!Matt's LinkedIn:https://www.linkedin.com/in/matt-masonSpaceship Earth's Website:https://www.spaceshipearth.org.ukAndy's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/andygwynn⁠⁠⁠⁠3degrees Social: ⁠⁠⁠⁠https://www.linkedin.com/company/3degrees-social⁠