From Online Discovery to Booking: Tracking the Offline Journey That Starts Online

In this episode of Local Marketing Beat, Christian Hustle speaks with Chris Todd, CEO of CallTrackingMetrics, about how call intelligence is reshaping local marketing. Chris explains how businesses can unlock hidden customer insights from calls, connect offline conversations with online journeys, and use that intelligence to drive smarter marketing decisions. From attribution and personalization to AI-powered analytics, he shows how brands can turn every customer call into actionable data. They dive into the impact of AI on call tracking, how to balance automation with the human touch, and why measuring “what really converts” is the key to maximizing ROI in a multi-location world. 🎥 Watch the UB-I Video https://youtu.be/DH4tSiIlXpw?si=CF8Orj5unRvxYeW 🔗 Learn More and Level Up with Uberall Academy https://academy.uberall.com 🔗 Discover What’s Driving Consumers’ Local Choices https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en 🔗 Discover Location Performance Optimization https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:12 – Why Call Tracking Still Matters in a Digital-First World 03:45 – Turning Conversations into Data-Driven Insights 06:21 – Connecting Offline and Online Journeys 09:18 – How AI Is Changing Call Intelligence 12:42 – Attribution: What Really Drives Conversions 15:33 – Balancing Automation with Human Connection 18:05 – Multi-Location Challenges and Opportunities 20:17 – Final Advice: Make Every Call Count 🏢 Follow Uberall on LinkedIn https://www.linkedin.com/company/get-uberall/ 👤 Connect with Chris on LinkedIn https://www.linkedin.com/in/christodd09/ 🎙️ Connect with Christian on LinkedIn https://www.linkedin.com/in/christianarriola/ Learn more about CallTrackingMetrics: https://www.calltrackingmetrics.com/ Visit us at: https://www.uberall.com #calltracking #localmarketing #locationmarketing #LPO #attribution #AI #digitalpresence