From Overstock to Opportunity: How B-Stock Powers Inventory’s Second Life

Resale may be having a mainstream moment on the consumer side — but behind the scenes a much larger B2B engine has been quietly evolving for nearly two decades.Recorded live from the show floor at NRF 2026, this episode of Retail Remix features Nicole Silberstein in conversation with Marcus Shen, CEO of B-Stock, a technology platform and marketplace that helps major brands and retailers efficiently sell excess and returned inventory to a network of small business buyers.Marcus shares how the resale landscape is shifting, why brands increasingly need tighter control over where their excess inventory lands and how AI is helping both sellers and resellers manage volatility, pricing and profitability. The conversation also explores how inflation and changing consumer attitudes have reduced the stigma around secondhand goods, fueling downstream growth in the resale ecosystem.Key TakeawaysHow B-Stock connects major retailers and brands with small business resellers to reduce the financial impact of returns and overstock;Why brands now demand more discretion and control over secondary market distribution;How AI is helping normalize messy inventory data and predict resale value;Why volatility in inventory mix makes technology essential in B2B resale; andHow inflation and shifting consumer sentiment are accelerating resale adoption.PLUS Hear about the craziest products Marcus has seen come through the platform recently.Related LinksLearn more about how B-Stock powers B2B resale and liquidationRelated reading: A Better Return on Returns: How Data is Redefining B2B Resale StrategiesExplore more NRF26 coverage and retail insights from Retail TouchPointsSubscribe so you don’t miss more episodes of Retail Remix from the show floor of NRF26