From Paintbrushes to PE Power Plays with Michelle Micheletti

Michelle Micheletti went from painting walls with her grandpa to leading marketing across multiple home service brands 💪—and she's got the stories (and lessons) to prove it. In this episode, she joins Katie Donovan for a convo full of laughs, real talk, and big takeaways. From snow cone stands 🍧 to SEO fails and AI experiments, Michelle keeps it real about what it takes to lead with heart, data, and a whole lot of grit. Additional Resources: Connect with Katie Donovan Follow Camp Digital on LinkedIn Learn more about Camp Digital Join The ARENA - a CSTG Community! Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn Key Takeaways: Local branding is essential, especially in a PE-backed environment Community involvement not only feels good—it boosts SEO and earns trust CRO and SEO are non-negotiables when launching a website Data-driven marketing enables agile, informed decision-making Strong vendor partnerships are critical for innovation and growth Testing is essential, and failure is part of the learning process