From Passion to Profession with Erik Jakobsson

Today’s guest is Erik Jakobsson, a community manager at Paradox Interactive in Sweden, where he leads a team of ambassadors. Erik's journey into the gaming industry is unique—he started by running a fan Discord server that was eventually acquired by Paradox, leading to his first role in community management. We chat about growing and moderating large online communities, the challenges of keeping a Discord server healthy, and how community managers can positively impact player engagement and sentiment. Erik also shares insights on recruiting ambassadors, managing multilingual communities, and the evolving role of community management in the games industry. Games mentioned in this episode: Hearts of Iron IV Path of Exile 2 Supervive Find Erik on: LinkedIn The Community Lounge is brought to you by Feature Upvote – Painlessly collect feedback from your players. More insights, less noise.