From Payments Data Chaos to Agentic Commerce: A Founder's Vision with Roberto Kafati, Co-Founder & CEO at DEUNA

from Entrepreneurs on Fire · host John Lee Dumas

Roberto Kafati is dedicated to liberating the power of commerce. As CEO and Co-Founder of DEUNA, he leads the mission to simplify global payments and power next-generation commerce. Top 3 Value Bombs 1. Resilience beats glamour. True entrepreneurship is about enduring the nine tough days to earn the one day that reminds you why you started. 2. AI-ready data is the new gold. Owning your data extraction source unlocks intelligence and automation that external AI tools can't replicate. 3. Long-term focus compounds results. Small, consistent wins across life and business create exponential growth and character over time. Check out DEUNA's website to learn more about it and its AI-driven commerce innovations - DEUNA Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Freedom Circle - A powerful community of entrepreneurs ready to support, inspire, and share the ideas that move you forward. Visit Freedom-Circle.com to lean more. Quicksilver Scientific - Make advanced liposomal supplements so you can actually feel the difference - energy, focus, calm, recovery. Get 10 percent off plus free shipping at TryQS.com/fire.

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This episode was published on October 24, 2025.

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