From Plan to Purpose: How Finding Your "Why" Changes Everything w/ Brandon Eldridge

Ready to ditch the business plan for something with a little more soul? This week on Show Me Yours, we're pulling back the curtain and getting into the nitty-gritty with our guest, Brandon Eldridge, the executive director of the Pikes Peak SBDC. We're talking about his biggest mistakes and the hard-earned lessons that followed.In this episode, Brandon gets real, vulnerable, and yes—we're making it fun. Tune in to discover:Your "Why" vs. Your Business Plan: Stop getting bogged down in rigid plans and start tapping into the true purpose that drives your business. Brandon shares the difference between a passion-driven entrepreneur and a business owner, and why your "why" is the only thing that will get you through the tough times.A Wild Ride of Honest Confessions: Think you’re the only one who’s messed up royally? Brandon admits to a major case of burnout during the pandemic, working 14-15 hour days on PPP loans while others were taking time off. He shares his "Fish Philosophy" for getting his groove back. Plus, he reveals a new mental health initiative for entrepreneurs that you won't want to miss.The Power of a Not-So-Secret Weapon: Brandon gets candid about his biggest mistake: trying to do it all himself. He reveals the pivotal moment he realized he couldn’t succeed without a strong team and why asking for help is a superpower, not a weakness.Learn more about the SBDC and the resources available to small business owners athttps://sbdc.colorado.gov/pikespeak