From Prospects to Promoters: Key Strategies to Recruit & Retain Members w Scott Oser and Farhad Khan

Multi-Touch Recruitment StrategiesEmphasizes diverse communication channels.Focuses on personalized messaging to prospective members.Member Value DocumentationStresses the importance of understanding members' needs and values.Suggests regular updates and adaptations to these values.Technology in Member EngagementDiscusses leveraging digital platforms for enhanced member interaction.Highlights the use of data analytics for better engagement strategies.Creating Vibrant Member CommunitiesAdvocates for building active, engaging online and offline member communities.Emphasizes regular events and forums for member interaction.Tailored Communication for Different SegmentsAddresses the need to understand various member segments.Suggests customized communication strategies for each segment. About our panel members: Scott Oser is the President of Scott Oser Associates Inc. Scott has spent the past 25 years working with hundreds of associations. He is an accomplished speaker, writer, and respected authority in the membership communication space.  Farhad Khan is the CEO & Membership Strategist at Grype Digital. He is a thought leader in membership strategy and an expert in membership consultation helping associations automate member engagement and retention.  Special acknowledgement to our guests for providing powerful insights into member engagement. Visit memberlounge.app to learn more about us.