PODCAST · technology
The Member Lounge Podcast: Unlocking Association Success
by Farhad Khan
Tune in to level up your association game! The Member Lounge Podcast is driven to provide incredible value to associations through interviews with industry experts. Our episodes are like treasure chests filled with invaluable insights straight from brilliant leaders in their fields. From member engagement strategies to successful fundraising to innovation planning, we’ve got it all covered.
Episodes
-
Trust, Transparency, and AI: How Associations Can Lead the Conversation
In this episode of The Member Lounge Podcast, Farhad Khan sits down with Jamie Atchison, Senior Director of Innovation and Strategy at the Association of Schools and Programs of Public Health, to talk about what responsible AI adoption actually looks like for associations. With more than 16 years...
-
Why Association Marketing Feels Harder Than Ever (And How to Fix It)
In this conversation, Olena Lima breaks down why association marketing feels increasingly complex and how leaders can simplify their approach without losing impact. Drawing from her work at MemberBoat and years of advising associations, Olena shares practical insights on engagement strategy,...
-
Return on Emotion (ROE): The Secret to Building Communities That Stick
Associations measure ROI, but the real magic is in ROE: Return on Emotion. When members feel connected, included, and energized, they don’t just show up—they stay, they contribute, and they bring others with them. That’s the power Liz Lathan, CMP, Co-Founder and Head of Content & Community at…
more -
Make Associations Fun Again - Build for FUN & VALUE
In this episode of the Member Lounge podcast, we dive into how to build for both fun and value by placing human connection back at the center of your strategy. Why Connection Trumps Content Many leaders believe that adding more resources will solve engagement issues. However, without a foundation...
-
Double your member influence 👍. Craft stories that AI could never!
What You’ll Learn: 🎯 The AMPLIFII Formula™ - Frame, Message, and Tie-Down techniques that cut through digital noise 🧩 The Narrative Gap Phenomenon - Fill the spaces where people naturally create stories and become the voice they trust 🔥 Your Origin Story as a Weapon - Why your personal journey...
-
Marketing in an AI World: Community Over Content
In This Episode, We’ll Explore: ✅ The impact of AI on content creation and association engagement ✅ Why fostering community is more crucial than ever ✅ Practical strategies to strengthen member connections in the AI era Meet the Guest: Jonathan Milne We’re excited to welcome Jonathan Milne, VP of...
-
The AI Wake-Up Call for Associations: Inside the CSAE 2025 Report
In This Episode, We’ll Cover: ✅ Key insights from a national survey of Canadian associations and their current use of AI ✅ The top roadblocks preventing meaningful adoption and how to overcome them ✅ What association professionals are really worried about when it comes to AI ✅ Actionable steps to...
-
Book Launch Party - Turn corporate sponsorships into mission-aligned revenue
What to expect: A behind-the-scenes look at Bruce's approach to customized, consultative partnerships reinforced with a marketing agency model A discussion on how to increase and diversify revenue without compromising your association’s mission and values Strategies to create lasting value for…
more -
Spark Year-Round Engagement from Conferences with Bob Vaez
This episode brings a dynamic mix of tech expertise and sponsorship know-how, offering practical steps to make every conference a launchpad for deeper, ongoing relationships. Together with our host Farhad Khan, Bruce Rosenthal and Bob Vaez cover creative ways to use event data, session insights,...
-
Technology Trends for the new year - Ride the AI wave
Join us as we: Discover Technology Trends: Learn about emerging trends, including AI's role in delivering timely, relevant content and its potential to solve key challenges faced by associations today. Explore AI-Powered Engagement: See how features like Expert Connections AI are transforming...
-
AMA - Unconventional Tactics to Create Engaging Member Journeys
Our host breaks down the key stages of the member journey—from prospecting to onboarding, active membership, renewals, and cancellations—and shares how associations can refine these phases to create memorable, value-driven interactions. You’ll learn about: Mapping Out Member Journeys for Better...
-
Craft a Compelling Communication Strategy to Boost Member Engagement with Farra Trompeter
Farra shares her wealth of experience in nonprofit communications, offering practical advice on how to prioritize audiences, craft impactful strategies, and use data to guide decision-making. Discover how these approaches can help you strengthen your messaging, drive member retention, and foster...
-
Cybersecurity on a Budget: Protect your Member Data with Dan Giurescu
Highlights of this Episode Unique Cybersecurity Challenges for Associations: Discover the specific risks associations face when handling sensitive member data. Learn how outdated processes and inadequate security measures can expose your organization to breaches. Leveraging Training for...
-
Create Stunning Member Journeys
Get insights into: The Importance of Personalized Member Journeys: different member types require different kinds of interaction. Creating personalized experiences is crucial for engagement, and eventually retention. Learn more about a holistic member journey and discover the best practices to...
-
Purposeful Abandonment: Making Tough Choices to Grow Your Association with Elisa Pratt
About the Episode: 1. Strategic Planning and Data Utilization for Purposeful Abandonment Learn how to effectively use data to identify when a project or offering has become more of a burden than benefit. Leverage external information from studies, consultants, or your competitors to drive...
-
From Members to Leaders: How to Drive Member Engagement & Mission-Focused Growth with Lowell Aplebaum
About the Episode: Deepen Your Understanding of Member Engagement: Engagement metrics often miss member expertise. Go beyond transactions, track member contributions. Learn how engagement data can align your member engagement with your association’s goals. Lowell shares how having deeper forms of...
-
The Duty of Foresight: Elevating Board Stewardship for a Better Tomorrow w Jeff De Cagna
Improving Board Engagement and Performance Find out why it is important to set a higher standard of stewardship for navigating future challenges. Discover key strategies to keep board members engaged between meetings with technology for continuous communication. Ensure board meetings are…
more -
Sponsorship & Member Engagement Mastery: What's Shaping the Future w Amanda Kaiser, Bruce Rosenthal & Farhad Khan
1. Crafting a Winning Member Engagement Strategy: Navigating Challenges: The landscape of member engagement is evolving, presenting new challenges. The solution lies in a dual focus on delivering value and implementing effective engagement strategies. Diverse Engagement Tactics: Acknowledge the...
-
From Prospects to Promoters: Key Strategies to Recruit & Retain Members w Scott Oser and Farhad Khan
Multi-Touch Recruitment Strategies Emphasizes diverse communication channels. Focuses on personalized messaging to prospective members. Member Value Documentation Stresses the importance of understanding members' needs and values. Suggests regular updates and adaptations to these values.…
more -
Build Winning Member Journeys with a Technology Ecosystem w Jeff Horne & Farhad Khan
If you ever had second thoughts about your association management system, you should follow your gut feeling. Here’s what we talked about in our super insightful session with association technology experts Jeff Horne and Farhad Khan - Adopting more modern and interconnected tools to create a...
-
How to Boost Your Association's Revenue with Sponsorships and Automated Marketing
About the panel discussion: Explore creative financial strategies to generate revenue for your association through automated marketing. Get invaluable insights into the best practices to engage and retain your stakeholders! Learn how to attract sponsors whose goals align with your association's...
-
The Content Solution: Boosting Member Retention with Content with Leona Scott
Do you find yourself asking "How can we create content that not only attracts new members, but also keeps them coming back for more?" If you want to keep your association members enchanted and engaged, content is the key to solve your retention woes! Discover the secret sauce to maximize your...
-
Future-proof Your Association Now: engage young members
In a world where innovation thrives on fresh perspectives, we're diving headfirst into the realm of young professionals and their paramount role in driving association growth. Listen to our live podcast as we’re unveiling the master plan for associations to flourish with member engagement and...
-
Win the Race for Relevance through Innovation
Technology is ever more important now for associations. The key is to approach technology planning the right way and using it to drive revenue. But here’s the secret sauce: it’s not just about the dollars and cents. It’s about creating an unforgettable user experience. Let’s discover the perfect...
-
Boost Your Member Engagement with Sponsorship with Bruce Rosenthal
About This Episode Looking to level up your fundraising game? Try creative sponsorship options into your fundraising plan and create new opportunities for growth and revenue. With our proven strategies and tips, you'll learn how to create a winning formula that works. It's all about leveraging...
-
Beyond Membership: Creating a Thriving Community
About This Episode Are you looking to take your association to the next level? Look no further! By prioritizing communication, collaboration, and member engagement you can be at the top. Strong connections are essential in building a community. With the right strategy you can increase engagement...
-
Humanity of Member Engagement: The path to meaningful connections
About This Episode Are you looking to take your association to the next level? Look no further! By prioritizing communication, collaboration, and member engagement you can increase your association's effectiveness and revenue. Effective leadership and regular evaluation are essential in achieving...
-
Onboarding is the key to member retention!
About This Episode Are You Ready to Be a Member-Centric Organization? Learn more about how to track and manage your member's from their perspective. Learn about the expanding list of member associations that have made their members the centre of their strategic planning. And start building an...
-
Charge Members For What You're Worth!
About This Episode People have been paying recurring fees in exchange for access to the benefits your association offers. How could you be sure the price you charge is profitable? Learn how to uncover the value you offer, conduct market research to discover expanded opportunities, attach the…
more -
2023 Must-have For Your Association's Growth: Tech + Culture!
About This Episode The lack of member engagement is a common problem that many associations experience. How would it be possible to ensure your association is following the right path? It is time to analyze how culture is changing and start a digital transformation, find out the proper strategies...
-
Member-Centric Approach: Train Your Association to Focus on Members First.
About This Episode The lack of member focus is a common problem that many associations experience. How would it be possible to ensure that they are making member centric decisions? It is time to examine the ways associations can improve their practices to lead them to a higher level of member...
-
Ask Me Anything Podcast
About Our Podcast The Grype Podcast is all about membership growth. Farhad Khan, CEO of Grype Digital will answer your questions live in our upcoming podcast episode. Register for our events on our site to learn more about how to grow your association. Our podcast episodes are available on Apple...
-
Member-Centric Strategic Planning: The Mistakes Associations Make with their Members
About This Episode Everyone in the association world thinks they are member-centric, but there are things associations do that get in the way of prioritizing their members. It’s time to examine the ways associations mistakenly take their members for granted and how to fix it! Listen in as we...
-
Member Retention: Engaged Members Retain Themselves
About This Episode Member retention is not the very first step of member experience. Renewal is determined in the first 30-90 days. How do associations ensure that members will retain themselves? Our special guest, Chris Vaughan, Membership and Marketing Consultant answered this question and more...
-
How To Keep Your Association Relevant: Re-envision a Membership Model that Leads to Member Retention
About This Episode Associations are busy trying to make small changes to impress members and stay relevant, but is it enough? Our special guest, Randall Craig, Advisor on Digital Strategy and Hall of Fame Business Speaker, answers these questions and more during this exclusive podcast interview....
-
Membership Recruitment: How To Reach New Markets
About This Episode Let's understand how to plan and execute a thriving membership program and what is required to achieve long-term membership resiliency. Our guest, Tony Rossell answers these questions and more during this exclusive podcast interview. Listen in as Tony shares practical guidance...
-
Tips to Scale Your Membership: A Case Study with C100
About This Episode Let's understand how to scale your membership using a high-tech business model and member feedback to drive member engagement. Our guest, Laura Buhler, will share her expertise on how to create a vision that people want to be a part of. Laura believes that it is all about the...
-
Non-Dues Revenue: How Associations Can Diversify Their Revenue
About This Episode Let's learn about how your association can diversify your revenue with non-dues revenue ideas. Our guest, Edward Byers, shares his expertise on non-dues revenue and how associations can diversify their revenue. Let's talk about why non-dues revenue is so important to…
more -
How to Prepare a Comprehensive Membership Website Plan for Non-Techies
About This Episode Let's talk about how to take charge of your association's membership website redesign project! It starts with understanding that you — the client — are just as much responsible for a successful outcome as your service provider (your developers). Learn where everyone's...
-
Sustainable Web Design for Associations
About this Episode In this episode, we talk about digital sustainability and how sustainable web design can help to improve the user experience. We will explore how the pursuit of sustainable web projects can produce more functional websites and help associations to drive traffic to their…
more -
The Path to Sustainable Membership Growth
About This Episode In this episode, we talk with association management royalty, Velma Knowles, about the four pillars of membership growth, discussed in her latest best-selling book about how to scale your membership. We start by busting some myths associations hold around membership and…
more -
It's Not About Price, It's About Value: Making Membership the Obvious Choice
About This Episode In this episode, we talk with an experienced association executive about how to assess the value of your membership. We talk about creating valuable member benefits, the best ways to find out what members want, and how to engage members. See below to learn more about our very...
-
Successful Membership Site Transition: Ensuring Buy-In from Your Team and Membership
About This Episode In this episode, we talk about the value of creating a change management plan throughout the process of your association's next big tech transition (eg. membership site, member portal, website, etc.). It will make for a smoother development process and launch, where your...
-
Explosive Growth for Associations Through Better Membership Management
About This Episode In this episode, we talk about how to create a member-focused culture where decision-making focuses on your membership and creates an active association where members want to be. We re-define member engagement, discuss the continuum of engagement for different types of members,...
-
Grow Your Membership with Smart SEO
About This Episode In this episode, we speak to Brock Murray about how SEO works to generate leads for your association to increase your membership numbers. He discussed all the best practices in creating content with SEO in mind and he also shared with us the tools he recommends for tracking…
more -
365-Day Member Communication: Re-Engaging Your Members in a Post-Covid Era
The data shows that most associations took a hit through Covid. Let's dive into reengaging your members and lapsed members through a multi-channel communications approach. We discuss using different approaches for new members, existing members, veteran members and members who left. Let's renew...
-
Engaged Members Stay Members: Stop Chasing and Start Investing
Here is a list of questions we asked Beth for your reference: Tell us about yourself what you do? We often buy things from organizations that we don’t have a relationship with, so why is it important for associations to build relationships with their audience and stakeholders? Is there a science…
more -
Accessible Web Design Without Tradeoffs: Leaving No Member Behind Online
Your association’s prospective members are of all levels of ability. With the world moving increasingly online, you can expand your membership and grow your association through inclusive web design. In this podcast, listen to renowned web accessibility expert David Berman. David is the author of...
-
Improve Your Member Experience with Smart Data Management, with Wes Trochlil
In this episode we are joined by Wes Trochlil, author and top data management consultant. We talk about how smart data management strategy will help your have better reports, communication, marketing and engagement. Clean data and strategic data collection will helps an association stay organized...
-
E10: Targeted Marketing & Audience Segmentation For Associations
Creating the marketing strategy for associations is complicated because they have a variety of stakeholders, each with their own relationship to the association. The information that is relevant to each of those audience segments varies, as does the marketing. Listen in to this podcast to learn…
more
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Tune in to level up your association game! The Member Lounge Podcast is driven to provide incredible value to associations through interviews with industry experts. Our episodes are like treasure chests filled with invaluable insights straight from brilliant leaders in their fields. From member engagement strategies to successful fundraising to innovation planning, we’ve got it all covered.
HOSTED BY
Farhad Khan
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does The Member Lounge Podcast: Unlocking Association Success have?
The Member Lounge Podcast: Unlocking Association Success currently has 59 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Member Lounge Podcast: Unlocking Association Success about?
Tune in to level up your association game! The Member Lounge Podcast is driven to provide incredible value to associations through interviews with industry experts. Our episodes are like treasure chests filled with invaluable insights straight from brilliant leaders in their fields. From member...
How often does The Member Lounge Podcast: Unlocking Association Success release new episodes?
The Member Lounge Podcast: Unlocking Association Success has 59 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Member Lounge Podcast: Unlocking Association Success?
You can listen to The Member Lounge Podcast: Unlocking Association Success on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Member Lounge Podcast: Unlocking Association Success?
The Member Lounge Podcast: Unlocking Association Success is created and hosted by Farhad Khan.
URL copied to clipboard!