From £180k Flats to £5.6M Sales: The Premium Property Playbook

In this episode, I’m joined by Simon Cowie to break down what it really takes to operate in the premium end of the property market.We cover Simon’s journey into estate agency, how he transitioned into higher-value listings, and the thinking behind building a business focused on quality over volume.The conversation explores:* The differences between standard and premium property markets* How marketing, strategy, and positioning change at higher price points* Why value matters more than fees in the luxury space* The realities of cash flow, risk, and investing in marketing* How agents can start positioning themselves to win higher-value instructionsIf you’re looking to move upmarket or rethink how you approach your listings, this episode gives a grounded look at what’s involved.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com