From Red Wagon to National Shelves: Squamish Water Kefir (Soon to be: Everwell) on Scaling Probiotics With Purpose. [Ep. 49]

From a red wagon in Squamish to national shelves, Sabrina Horlyck & Kristin Campbell turned “magic potion” gut tonics into Squamish Water Kefir — one of BC’s most innovative wellness brands. 🌱 Now, they’re rebranding to Everwell and launching a shelf-stable probiotic powder to take their mission global.🚲 What began with door-to-door batches in wine bottles is now a line of probiotic sodas, frozen popsicles, and wellness drinks loved across Canada. This is a story about resilience, innovation, and building a brand that balances community roots with national scale.❓This episode explores:· How two co-founders grew from farmers’ markets to Whole Foods and beyond· Why educating customers was the hardest (and most important) part of their journey· The behind-the-scenes of launching popsicles, probiotic sodas, and now e-commerce powders· What it takes to rebrand without losing your identity