From Rubber Duck to PR Success:Lessons in Festival Marketing

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how bold ideas, experiential marketing, and strategic partnerships help businesses stand out and create memorable audience experiences.Our guest is Victoria Mahoney, Head of Marketing and Partnerships at Harmony Marketing. Recently named one of North America’s Top 40 Under 40 Event Professionals, Victoria brings deep expertise in sponsorship, PR, government relations, and experiential campaigns that make a real impact.Key HighlightsExperiential Marketing’s Real Value: How SMBs can use experiential campaigns and sponsorships to unlock ROI beyond traditional advertising. The Rubber Duck Effect: What the giant rubber duck teaches us about bold ideas, risk management, and cutting through skepticism. The New PR Mindset: How PR has evolved and how businesses can communicate authentically in a fragmented media world. Boutique Advantage: How Harmony Marketing delivers smarter, high touch solutions and helps clients secure funding through grants and government relations. Awards and Future Vision: What Top 40 Under 40 means for Victoria’s journey and what audiences can expect from Sugar Shack TO’s return.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.