From Sales Tool to Company Engine: The CRM Evolution Your Business Needs

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how B2B companies can unlock growth with a modern CRM that connects sales, operations, and customer success in a single unified platform. Joining us is Craig Crawford, Founder and CEO of Rolldog, who shares insights on overcoming CRM failures, enabling collaboration, and leveraging AI for trusted business partnerships. Key Highlights CRM Failures: Craig explains why most CRMs fail in day-to-day use. Growth Through Collaboration: Craig shares how CRM drives business growth and teamwork. Affordable Mid-Market Solutions: Craig discusses making enterprise CRM accessible for mid-sized companies. Integration Power: Craig highlights integrations that improve sales-to-production workflows. AI and the Future: Craig outlines how AI will shape Rolldog as a trusted business partner. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.