From SDR to CMO: Why the best sellers are marketers w/ Kyle Coleman

from We're Not Marketers · host Gabriel Bujold, Eric Holland, Zach Roberts

Product marketers with a sales background often feel like they have a superpower. The opposite is even truer.Kyle Coleman, CMO at Copy.ai, says yes—and he’s got the career journey to back it up. From SDR to marketing exec, Kyle breaks down why sales and marketing are inseparable, how storytelling (not the best product) wins markets, and why staying close to revenue is the key to career growth. Plus, he shares how he personally closed $350K in outbound sales while leading marketing.✅ Why storytelling—not features—wins markets (just ask Salesforce).✅ The biggest mistake most product marketers make when trying to prove their impact.✅ Sales and marketing: two sides of the same coin or completely different beasts?✅ Why the best PMMs own the revenue conversation.✅ The "ivory tower" trap that kills product marketing impact.✅ Kyle’s secret to getting buy-in from execs for category creation (hint: 75+ interviews).✅ A real-life sales deck fail—and how Kyle fixed it by actually selling.✅ The #1 piece of career advice for product marketers who want to be CMOs.If you're a product marketer aiming for the CMO seat, this episode is your playbook. 🔥Timespan:00:00 Introduction to the Podcast00:16 Meet the Hosts00:56 Introducing the Guest: Kyle Coleman01:53 Are Product Marketers Actually Marketers?04:18 Sales and Marketing: A Unified Perspective05:40 Kyle's Journey from SDR to CMO07:42 The Importance of Staying Close to Revenue12:10 Internal Buy-In and Category Definition15:11 Advice for Aspiring CMOs19:12 Using AI in Marketing Strategy21:28 AI in Sales Enablement22:40 Impact Over Quantity23:57 Real-World Example: Transitioning to Enterprise25:49 Hiring the Right Product Marketer30:29 Marketing as a Leadership Function34:51 Advice for Product Marketing Candidates39:06 Kyle's Side Projects and Copy AI41:45 Final Thoughts and Career Growth TipsShow Notes:Kyle's LinkedIn ProfileCopy.aiChristopher Lochhead’s "Position Yourself or Be Positioned"Hosted on Ausha. See ausha.co/privacy-policy for more information.

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This episode was published on March 13, 2025.

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