From Shy Pricer to Confident Pricing – with guest Jeannie Dougherty

Send us a textAre you a shy pricer or do you feel confident about your prices?If you feel shy or uncertain about your prices, you're not alone. Many people feel this way, what's most important is that you identify that's you and start taking steps to shift things.In this episode of Live with The Pricing Lady, we discuss the Shy Pricer mindset—why so many entrepreneurs struggle with pricing and how it can hold your business back. I’m joined by Jeannie Dougherty, a money coach and expert, who shares her insights on overcoming the fear of rejection, ditching comparisons, and stepping into your true value.We dive into what a shy pricer is, how to shift from hesitation to confidence, how to better understand the value you bring, and why value-based pricing is the key to sustainable success. We also talk about the shy buyer and where it comes from and what it means to your business. If you've ever found yourself discounting, feeling shy about what you charge or unsure about how to price your offer you just might be the shy pricer and this episode is for you! Step into the light and join us.Tune in as we explore the challenges and the practical strategies to help you move past pricing doubts and confidently charge for the value you deliver.What to listen out for:05:17 The Shy Pricer Explained05:51 The Money Brain Concept08:55 Characteristics of a Shy Pricer15:18 Understanding the Shy Buyer15:55 Overcoming Shy PricingEpisode Links:Reach out and talk to Jeannie.Website: https://www.linkedin.com/in/moneyexpertforcareerchange/Instagram: https://www.instagram.com/iamjeanniedougherty/Money Type Quiz: https://jeanniedougherty.com/take-money-type-quiz/Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.What’s Next?Let’s TalkLooking for pricing support or interested in a partnership? Start here.Connect on LinkedInConnect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.Why Pricing Feels So HardCurious why pricing feels so difficult? Explore the decisions behind confident pricing. Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network