EPISODE · Dec 15, 2025 · 37 MIN
From Startup to Scale: Smarter Marketing, Fewer Founder Mistakes
from Deconstructing Data · host BDEX
From launching to scaling, how do founders get marketing right the first time?This week on Deconstructing Data, we're joined by Julie Matzen, Co-founder of The Boarderline and seasoned marketing and brand strategist with over 20 years of experience helping businesses build smarter funnels, stronger brands, and better campaigns.Julie has reimagined digital advertising for startups and scaling companies alike. From founding the Mayday Agency to advising brands on everything from rebranding to media buying, she’s seen firsthand what works and what breaks, across the entire marketing journey.We’re diving into:1. Using AI Without Losing Strategy2. What Founders Should Know Early3. Avoiding Common Founder Mistakes4. Tech StackIf you're navigating the early stages of your brand or trying to scale what you've already built, this one's packed with insights you won’t want to miss.
What this episode covers
From launching to scaling, how do founders get marketing right the first time?This week on Deconstructing Data, we're joined by Julie Matzen, Co-founder of The Boarderline and seasoned marketing and brand strategist with over 20 years of experience helping businesses build smarter funnels, stronger brands, and better campaigns.Julie has reimagined digital advertising for startups and scaling companies alike. From founding the Mayday Agency to advising brands on everything from rebranding to media buying, she’s seen firsthand what works and what breaks, across the entire marketing journey.We’re diving into:1. Using AI Without Losing Strategy2. What Founders Should Know Early3. Avoiding Common Founder Mistakes4. Tech StackIf you're navigating the early stages of your brand or trying to scale what you've already built, this one's packed with insights you won’t want to miss.
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From Startup to Scale: Smarter Marketing, Fewer Founder Mistakes
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