From Startup to Scale to Exit | Prash Patel on How to Grow a B2B iGaming Brand

In this episode of The Manesh Palli Show, I sit down with Prash Patel, a veteran marketer, serial entrepreneur, and board advisor who has been building and scaling businesses for over three decades.Prash is currently the CMO of Phoenix Rising, an online slot gaming studio creating high-quality content for regulated markets around the world. Across his career, he’s worked at every stage of the business lifecycle—from early startups to scale-ups and exits—and brings a rare, grounded perspective on what actually drives long-term success.We talk about the power of client-centric thinking, why most startups get it wrong, and how marketing needs to evolve as a business grows. Prash shares where B2B iGaming companies miss the mark with brand, events, and messaging, the real ROI of caring about people, and the biggest lessons he’s learned from 30+ years in business. He also opens up about what keeps him excited and motivated at 61—and why patience beats pressure, especially for younger marketers.If you’re building a B2B brand in iGaming, leading teams, or trying to find your footing in the industry, this episode is packed with perspective and hard-earned wisdom.🔗 Connect with Prash: LinkedIn – https://www.linkedin.com/in/prash-patel-b7681913🎙️ Hosted by Manesh Palli Fractional CMO for iGaming and Crypto companies. More: https://maneshpalli.com🎧 Like, follow & share if this conversation resonated with you