iGaming Real Talk

In this powerful interview from BiS SiGMA South America, Roberto Gallo, Founder and CEO of Centurion FC, shares the inspiring story behind one of Brazil’s fastest-rising MMA promotions.From his early connection with the Gracie family to building a global brand, Gallo opens up about:- The real reason MMA is the fastest growing sport in the world- How Centurion FC transforms fighters’ lives and creates future UFC champions- The massive social impact through Faculdade da Luta - helping underprivileged communities with education, training, and support- Why MMA offers unmatched marketing opportunities for iGaming brands- His bold plans for expansion across Latin America and a groundbreaking new MMA reality show--This series is brought to you byEvoverse – Custom crypto casino source code provider. Launch your crypto casino with full control → https://www.evo-verse.comBlokotech – Your go-to platform provider for the LATAM market → https://blokotech.com--Hosted by Surya PalliFor podcast sponsorship and collabs: [email protected] out igamingrealtalk.comWhatsApp community and Podcast.-- Gallo also discusses the challenges of running a fight promotion, the importance of mental strength, and why gaming companies are key to the future of sports.A must-watch for anyone interested in MMA, sports business, iGaming sponsorships, or meaningful community impact.Key Topics:00:00 - The true appeal of MMA03:16 - How Centurion FC was born06:17 - Faculdade da Luta: Changing lives in Brazil10:17 - The business of fighting and talent development14:32 - Expansion plans & new MMA reality show17:00 - Why smart brands are investing in MMAIf you enjoyed this conversation, like, subscribe, and turn on notifications for more exclusive iGaming and sports business interviews!#CenturionFC #MMA #RobertoGallo #iGaming #BrazilMMA #SIGMA #FightForChange

In this exclusive interview from BiS SiGMA South America, Ramiro Atucha, Founder of Atucha Advisory and former CEO of Vibra Gaming and Leander Games, shares his expert analysis on the current state of the Brazilian iGaming market.With more than 20 years of hands-on experience across Latin America, Ramiro discusses how regulation has affected operator interest, the key challenges with licensing and taxation, the continued growth of the unlicensed market, and practical strategies for success in the region.He also explores alternative opportunities in other Latin American countries and reflects on his remarkable journey building major platforms and now supporting companies through advisory services.Key Topics Covered:- Has interest in Brazil gone down after regulation?- Regulatory uncertainty, tax issues, and stability concerns- Why the unlicensed market remains a major challenge- Emerging opportunities in Mexico, Chile, Ecuador and other markets- Insights on market entry, player protection, and industry growth--This series is brought to you byEvoverse – Custom crypto casino source code provider. Launch your crypto casino with full control → https://www.evo-verse.comBlokotech – Your go-to platform provider for the LATAM market → https://blokotech.com--Hosted by Surya PalliFor podcast sponsorship and collabs: [email protected] out igamingrealtalk.comWhatsApp community and Podcast.-- Whether you are an operator, supplier, or investor looking to understand the realities of Brazil and broader LatAm, this conversation delivers valuable, experience-based perspectives to help you make informed decisions.iGaming Real Talk brings you real conversations and ground-level insights from major events like SiGMA Brazil.Timestamps:00:00 - Introduction02:40 - Has interest in Brazil gone down after regulation?04:36 - Ramiro’s 20+ year journey in iGaming09:45 - Current regulatory situation and challenges in Brazil12:46 - Future outlook for operators in Brazil14:10 - Best opportunities across Latin America right now15:30 - Ramiro’s plans with Atucha AdvisoryLike, subscribe, and share your thoughts in the comments below!#igaming #igamingbrazil #sigmabrazil

In this episode of iGaming Real Talk, Heathcliff Farrugia, Chief International Relations Officer at SiGMA, breaks down the current state of iGaming regulation in Brazil and Latin America from Sigma Sao Paulo.Key topics discussed:• SiGMA’s journey from a Malta idea to one of the world’s biggest iGaming expos• SiGMA’s international relations work at government and policy level• Why Brazil’s online gaming regulation feels unstable and uncertain right now• The unique challenge of regulating online gaming before land-based• Regulators vs policymakers: why politicians often misunderstand the industry• Lessons from mature markets — UK tax hikes, Germany’s low legalisation rates, and Denmark’s successful model• The dangers of unregulated markets, illegal operators, and over-taxation• SiGMA’s strategy to bridge the gap between operators and regulators across Latin AmericaA must-watch for operators, regulators, and iGaming professionals who want clear insights into what’s happening in one of the world’s biggest emerging markets and how proper regulation can protect players while growing the industry.--This series is brought to you byEvoverse – Custom crypto casino source code provider. Launch your crypto casino with full control → https://www.evo-verse.comBlokotech – Your go-to platform provider for the LATAM market → https://blokotech.com--Check out igamingrealtalk.comWhatsApp community and Podcast.Hosted by Surya PalliFor podcast sponsorship and collabs: [email protected]#igaming #sigma #brazil #regulation #latinamerica

In this exclusive interview from BiS SiGMA South America 2026 in São Paulo, Miranda Guliashvili (Head of Regional Growth at SOFTSWISS) reveals how the company achieved outstanding results in Brazil after regulation.Miranda shares that SOFTSWISS recorded 65% growth in total bets and 64% growth in GGR in Q1 2026 compared to Q1 2025. This is strong proof that a regulated market can still deliver excellent performance when operators and suppliers remain flexible and partner-focused.Key Topics Discussed:- Why Brazil remains a core focus and the current state of the regulated market- Major challenges for operators and game providers post-regulation (taxes, local entities, KYC, advertising restrictions)- How the right technology (99.99% uptime & stability) gives operators a real edge- Next hotspots in LATAM: Mexico, Peru & Colombia- Expansion plans into Africa (beyond South Africa: Kenya, Uganda + more) and early moves in Asia- The importance of loyalty, player retention & lifestyle/e-commerce integration ahead of the World CupA must-watch for operators, suppliers, and iGaming professionals looking at Brazil, LATAM, and emerging markets.Brought to you byEvoverse – Custom cryptocasino source code provider. Launch your crypto casino with full control → https://www.evo-verse.comBlokotech – Your go-to platform provider for the LATAM market → https://blokotech.com#iGaming #SOFTSWISS #BraziliGaming #LATAM #SiGMA2026 #SportsBetting #RegulationCheck out igamingrealtalk.comHosted by Surya Palli (@suryapalli28)For podcast sponsorships & collabs: [email protected]

In this episode of iGaming Real Talk, recorded live at AIBC Eurasia in Dubai, I sat down with Khrish Kewalramani, Co-Founder & Director of Spade Clipping. We unpacked their powerful organic short-form distribution model that is changing how operators get massive awareness.Khrish shared how they work with over 30,000 faceless creators (Clippers) across TikTok, Instagram, and more. These pages range from huge meme and gambling accounts (up to 15M followers) down to smaller ones, all pushing casino brands like Stake across thousands of pages using a clean CPM model.Key topics discussed:• How Spade Clipping pushes over 2 billion views every month• The difference between traditional influencers and their faceless community model• Why community is everything when choosing streamers and amplifying content• How operators can get widescale awareness beyond paid influencers• Tips for operators struggling with digital noise and fake engagement• Their journey from music industry into dominating iGaming short-formThis is a must-watch for any operator or marketing team looking for real, scalable organic reach in 2026.Brought to you byEvoverse – Experts in building custom crypto iGaming products that actually grow organically → https://www.evo-verse.comGBO – Since 2009, helping iGaming businesses with company setup, licenses, banking, and software solutions.Chapters:00:00 Intro & Welcome00:57 Khrish joins the conversation01:23 What is Spade Clipping?01:48 30,000 faceless creators explained02:08 The 2 Billion views story03:02 Why most operators miss this powerful tool03:22 Amplifying influencer & streamer content04:08 Tips for choosing real streamers with strong communities04:45 Outro & Thanks#igaming #igamingrealtalk #spadeclipping #shortform #organicreach #B2BCheck out igamingrealtalk.comWhatsApp community and Podcast.Hosted by Surya PalliFor podcast sponsorship and collabs: [email protected]

Regulation is becoming one of the biggest costs in running an iGaming business and it is only getting stricter.In this episode recorded live at AIBC Eurasia in Dubai, our host Surya Palli sat down with Ivan Nevzorov, CEO of SBSB Fintech Lawyers, for an honest conversation about where iGaming regulation is heading and what operators need to do about it.We covered:- Why gray operators are still running and what regulators are likely to do next- The UK tax hike and what it means for the market- Why the Malta license is losing its value for European operations- Anjouan vs Navice vs Liberia, which offshore license makes sense right now- What it actually takes to get licensed in the UAE- The thing nobody talks about: how easy it still is to avoid compliance and why that is changingIvan was straightforward and balanced throughout. No sugarcoating, just the real picture on compliance and what is coming.Recorded live at AIBC Eurasia, Dubai.This series is brought to you by Evoverse, experts in building custom crypto iGaming products that grow organically, and GBO, helping iGaming businesses with company setup, licenses, banking, and software solutions since 2009.Evoverse: https://www.evo-verse.com/ GBO: https://gbo-licensing.com/ What regulation market are you most focused on in 2026? Drop a comment below.#iGaming #Regulation #iGamingRealTalk #AIBCEurasia #Compliance

In this episode of iGaming Real Talk, Dominic (VP of Growth at Tequity) breaks down how strong backend infrastructure, seamless execution, and deep customisation are driving the success of originals in the iGaming industry.Key topics discussed:• How Tequity scaled originals to 350+ operator brands• The critical role of RGS in delivering stable, high-performance games• Why cosmetic changes aren’t enough, and true brand integration matters• Real examples: Chicken Crossing turned into NFL games, streamer-specific skins & more• How non-technical teams can fully customise games in hours• Tequity's expansion into Brazil & LATAM + new partnership with AleaA practical discussion for operators, game studios, and iGaming professionals looking to understand the future of original games.----Brought to you byEvoverse - crypto casino source code provider - https://www.evo-verse.com @Blokotech - the go-to platform provider for LATAM - https://blokotech.com----Chapters: 00:00 Intro & Welcome01:15 Dominic joins - Tequity’s role in originals02:35 Why demand for originals has exploded (350+ brands)04:40 The RGS advantage06:45 Execution vs Innovation08:40 Full branding customisation explained11:50 Real customisation examples (Chicken Game & beyond)14:30 The “Shopify for game studios” approach16:20 Brazil & LATAM market insights18:45 Major Announcement: Tequity signs with Alea20:10 Publishing & third-party distribution21:00 Outro & Thanks#igaming #tequity #originals ---Check out igamingrealtalk.comWhatsApp community and Podcast.Hosted by Surya PalliFor podcast sponsorship and collabs: [email protected]

This is an interview series recorded live at AIBC Eurasia Event. In this episode, our host Surya Palli sits down with Keith Zammit CEO of Elevate AI. We discuss how gaming companies are treating AI today the shift from two years ago to now innovation as a service forward deployed teams AI regulation and practical ways operators can prepare. Keith also shares why AI will not take jobs but make every employee superhuman.---Brought to you by Evoverse - They are experts in providing elite custom solutions for crypto iGaming, case opening, and affiliate platforms. https://www.evo-verse.comGBO International Financial Services - Since 2009, GBO has been helping gaming businesses with company setup, licences, banking and software services. https://www.gbo-intl.com---Chapters: 0:00 How do you see that gaming companies are treating AI? Are they open to it?0:05 AI regulation is coming. It is not the distant future. It is today.0:12 Two years ago this would have been a very hard sell.0:25 You use common sense. The AI you are using is free. That means you are the product.1:27 Full interview starts with Keith CEO of Elevate AI at AIBC Eurasia Dubai.2:18 From your experience how are gaming companies treating AI?3:04 What is Elevate AI? Innovation as a service explained.4:06 Are companies open to outsourced forward deployed AI teams?6:37 How should companies prepare for AI regulation?7:40 Working with Malta Gaming Authority MDIA UKGC and more.8:08 If the AI is free you are the product. Data leakage risks.9:11 One thing no one speaks about: AI makes employees superhuman.10:21 How to 3x or 4x your team output with AI.Like, subscribe, and stay tuned for more interviews from our AIBC Eurasia series!#igaming #aibceurasia #elevateai-- Check out igamingrealtalk.comWhatsApp community and Podcast.Hosted by Surya PalliFor podcast sponsorship and collabs: [email protected]

In this interview, sports marketing expert Navneet Ganapathi from Cosmic Ventures LLC reveals how brands can break through the noise in sports marketing and build powerful, lasting campaigns through authentic partnerships and money-can't-buy experiences.Key Points:How sports marketing campaigns break through the massive digital noiseWhy sports sponsorship has become one of the most expensive real estatesMoney cannot buy experiences that create unforgettable fan connectionsReal talk lesson on building long lasting value beyond just plastering logosDrake and Stake style partnerships that go viralHow alternative cricket leagues are opening new doors for iGaming brands in 2026How to access Australian, Caribbean and South African cricketers as brand ambassadorsWhy iGaming needs fresh talent and thinking from outside the industryLike, subscribe, and stay tuned for more interviews from our AIBC Eurasia series!#igaming #sportsmarketing #igamingrealtalk ------AIBC Event Series is brought to you by Evoverse - https://www.evo-verse.com They are experts in providing elite custom solutions for crypto iGaming, case opening, and affiliate platforms. GBO International Financial Services - https://www.gbo-intl.com Since 2009, GBO has been helping gaming businesses with company setup, licences, banking and software services.Check out iGaming Real Talk - https://igamingrealtalk.com WhatsApp community & PodcastHosted by Surya Palli Follow on LinkedIn: https://www.linkedin.com/in/suryapalli28/For podcast sponsorship and collabs: [email protected]

Welcome to the next episode of our AIBC Eurasia Event Series recorded in Dubai by iGaming Real Talk. In this interview Sabrina Magri, Managing Director of Affiliate Grand Slam (powered by SiGMA), reveals how the iconic affiliate retreat is transforming into a full-scale multi-vertical conference and exhibition in Rome.Key Points:- From exclusive retreat to 100 percent conference with dedicated exhibition hall- Over 150 exhibitors expected across gaming and non-gaming verticals- Free entry for affiliates, targeting traffic sources, networks, advertisers, tools and more- Building a strong international performance marketing community- Pavilion Hall 2 dedicated to AGS during the Rome show- Multi-vertical awards and three-day coverage alongside AIBC and SiGMA- Plans to welcome companies from all geos and tiers for acquisition-focused networkingThis is a major evolution for the industry. Sabrina explains why AGS is moving beyond iGaming only and how it will help operators, affiliates and service providers connect in new ways.Like, subscribe, and stay tuned for more interviews from our AIBC Eurasia series!#igaming #aibceurasia #affiliategrandslam #sigma #performancemarketing #affiliatemarketing #dubai #rome AIBC Event Series is brought to you by Evoverse.They are experts in providing elite custom solutions for crypto iGaming, case opening, and affiliate platforms.GBO International Financial Services.Since 2009, GBO has been helping gaming businesses with company setup, licences, banking and software services.Check out iGaming Real Talk.WhatsApp community and Podcast.Hosted by Surya PalliFollow on LinkedIn: /maneshpalliFor podcast sponsorship and collabs: [email protected]

In this eye-opening interview from AIBC Eurasia in Dubai, Mushegh Khachatryan, Chief AI Officer at SoftConstruct AI, reveals how they are building intelligent systems that can read customer emotions live and instantly suggest the next best action.With over 10 years in AI and a background in finance, Mushegh explains why SoftConstruct is not just using basic prediction tools. Instead, they are creating autonomous agentic AI that reasons, acts, and even helps operators run campaigns and personalize every player’s experience through simple chat.He also shares why responsible gaming powered by AI can beat human teams, how to avoid AI eating your company in the long term, and their vision of turning every iGaming lobby into a Netflix-style personalized experience for each user.If you want to know where AI in iGaming is really heading in 2026 and beyond, this is the interview you cannot miss.Recorded at AIBC Eurasia, Dubai.This series is brought to you by Evoverse and GBO International ServicesLike, subscribe, and drop your thoughts in the comments.#AIBCEurasia #AIinGaming #iGaming #SoftConstruct #ResponsibleGaming

In this exclusive interview from AIBC Eurasia in Dubai, Faruk Aydin, Managing Director of  Ace Alliance  and Revpanda shares powerful insights on B2B marketing strategies in the iGaming industry.Key Points:• Why focusing too much on event booths is the biggest mistake most B2B brands are still making• How buyers now check your social media, founder profiles, and compliance before even talking to you at the booth• The power of authentic video content and podcasts in a world flooded with AI-generated posts• Why human-written content and real face-to-camera interviews are becoming more valuable than ever• Dwell time, posting strategy on X, and how authenticity tripled his engagement• Exciting updates on Ace Alliance events, networking concepts, and the 2026 iGaming Trend BookFaruk also explains how Rev Panda evolved from an agency into a full B2B media powerhouse and why video marketing still beats AI in building real trust and faster deal closures.Like, subscribe and stay tuned for more interviews from our AIBC Eurasia series!#igaming #aibceurasia #b2bmarketing #acealliance #revpanda #igamingrealtalk #videomarketing #authenticity ---AIBC Event Series is brought to you by Evoverse - https://www.evo-verse.comThey are experts in providing elite custom solutions for crypto iGaming, case opening, and affiliate platforms.GBO International Financial Services - https://www.gbo-intl.comSince 2009, GBO has been helping gaming businesses with company setup, licences, banking and software services.---Check out iGaming Real Talk - https://igamingrealtalk.comWhatsApp community & Podcast🎙️ Hosted by Surya PalliFollow on LinkedIn: https://www.linkedin.com/in/suryapalli28/For podcast sponsorship & collabs: [email protected]

Welcome to another episode of Marketing Decoded, our special series from ICE Barcelona 2026!In this episode, Valentina, CMO at SOFTSWISS reveals how the leading B2B iGaming technology provider is updating its brand positioning to stay ahead in a maturing industry, focusing on regulated markets, shared ambition with partners, and building long-term commercial value.🎬 Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration with iGaming RepublicKey Points:- Why a clear positioning statement is the foundation of successful marketing (and why many teams still miss it)- SOFTSWISS’s evolution beyond the iconic “Grab Success” campaign and the new focus on maturity, technical excellence, and international growth- The refreshed stand design at ICE Barcelona 2026: cleaner, whiter, more serious, the first public step of the 2026 strategy- Three defining 2026 trends: regulation as core strategy, practical AI execution (not experimentation), and brand strength as the ultimate competitive edge- Why retention beats pure growth, and the power of emotional brand connection in B2B- Valentina’s book recommendation every marketer should read: “How Brands Grow” by Byron SharpQuick takeaway: SOFTSWISS proves that as the iGaming industry matures, strong positioning, partner-first thinking, and consistent brand evolution are what separate the leaders from the rest.Like, subscribe, and share your favourite B2B iGaming marketing insight!#marketingdecoded #softswiss #b2bigaming #brandstrategy #igamingmarketing

Welcome to this episode of the AIBC Eurasia Event Series recorded in Dubai by iGaming Real Talk, presented by Evoverse and GBO.In this interview Odi Narzullaeva, Co-Founder of My Gaming License, breaks down the real strategy behind UAE's gaming regulation push. From the upcoming integrated resort in Ras Al Khaimah to supplier and operator licenses, one license per emirate, and why the rules will be extremely strict.Key Points:- Why UAE is creating a new entertainment hub in Ras Al Khaimah to attract tourists and keep gambling money in-country- How strict the licensing and compliance will be in this Muslim country with gold-standard regulations- Why it is not suitable for startups but perfect for established brands seeking credibility- Potential influence on Saudi Arabia, Egypt and the wider MENA region in the coming years- Biggest opportunities and challenges for iGaming professionals when the resorts open in 2026, including omni-channel data opportunities between land-based and onlineThis is a must-watch for anyone following regulation, licensing and market entry in the Middle East.Like, subscribe and stay tuned for more interviews from our AIBC Eurasia series!#iGaming #AIBCEurasia #UAEgaming #RasAlKhaimah #MENAregulation #iGamingRealTalk #MyGamingLicense #dubai ---AIBC Event Series is brought to you by Evoverse - https://www.evo-verse.comThey are experts in providing elite custom solutions for crypto iGaming, case opening, and affiliate platforms.GBO International Financial Services - https://www.gbo-intl.comSince 2009, GBO has been helping gaming businesses with company setup, licences, banking and software services.---Check out iGaming Real Talk - https://igamingrealtalk.comWhatsApp community & Podcast---Hosted by Surya PalliFollow on LinkedIn: https://www.linkedin.com/in/suryapalli28/For podcast sponsorship & collabs: [email protected]

In this interview Krzysztof Opalka, CEO of Tequity reveals how branded Originals are completely changing the game for operators and shares the must know strategies that will separate winning brands in 2026 and beyond.Key Points:• Why Originals let operators build their own casino universe with full custom themes colors and branding in minutes• Tequity’s 16 game portfolio plus 1 2 new launches every month including the exciting new trading games and Top Trader• RGS as a Service: how indie studios get instant distribution contracts and market access without building everything themselves• The 2026 explosion of bespoke content powered by AI plus prediction markets and multiplayer experiencesLike subscribe and stay tuned for more interviews from our AIBC Eurasia series!#igaming #aibceurasia #originalsgames #tequity #cryptogaming #igamingrealtalk #predictionmarkets----AIBC Event Series is brought to you by Evoverse - https://www.evo-verse.comThey are experts in providing elite custom solutions for crypto iGaming, case opening, and affiliate platforms.GBO International Financial Services - https://www.gbo-intl.comSince 2009, GBO has been helping gaming businesses with company setup, licences, banking and software services.----Check out iGaming Real Talk - https://igamingrealtalk.comWhatsApp community & Podcast----🎙️ Hosted by Surya PalliFollow on LinkedIn: https://www.linkedin.com/in/suryapalli28/For podcast sponsorship & collabs: [email protected]

Welcome to the AIBC Eurasia Event Series recorded in Dubai by iGaming Real Talk. In this interview, Line Peteri, confident keynote speaker and iGaming industry veteran, opens up about her powerful personal journey and shares practical mindset strategies for entrepreneurs facing uncertainty in high-stakes fields like fintech and gaming.Key Points:- Diagnosed with cancer 12 years ago and told it was incurable 11 years ago yet now thriving at almost 50 in the peak of her life- Turning visible scars into symbols of strength using the Japanese Kintsugi philosophy- Why chasing perfection destroys confidence while embracing failure as data points builds unbreakable resilience- The power of self-awareness, acceptance, and refusing to shrink your values to please others- How true confidence lets you celebrate other people's success without competition or threatPractical advice for iGaming founders: cut through the noise with authenticity and reach decision-makersLinkedIn content strategy that delivered 150,000 impressions and viral engagementLike, subscribe, and stay tuned for more interviews from our AIBC Eurasia series!#igaming #aibceurasia #confidence #mindset #cancersurvivor #unapologeticconfidence #igamingrealtalk -----AIBC Event Series is brought to you by Evoverse - https://www.evo-verse.comThey are experts in providing elite custom solutions for crypto iGaming, case opening, and affiliate platforms.GBO International Financial Services - https://www.gbo-intl.comSince 2009, GBO has been helping gaming businesses with company setup, licences, banking and software services.-----Check out iGaming Real Talk - https://igamingrealtalk.comWhatsApp community & Podcast-----🎙️ Hosted by Surya PalliFollow on LinkedIn: https://ae.linkedin.com/in/maneshpalli For podcast sponsorship & collabs: [email protected]

Welcome to the AIBC Eurasia Event Series recorded in Dubai by iGaming Real Talk. In this interview, Line Peteri, confident keynote speaker and iGaming industry veteran, opens up about her powerful personal journey and shares practical mindset strategies for entrepreneurs facing uncertainty in high-stakes fields like fintech and gaming.Key Points:- Diagnosed with cancer 12 years ago and told it was incurable 11 years ago yet now thriving at almost 50 in the peak of her life- Turning visible scars into symbols of strength using the Japanese Kintsugi philosophy- Why chasing perfection destroys confidence while embracing failure as data points builds unbreakable resilience- The power of self-awareness, acceptance, and refusing to shrink your values to please others- How true confidence lets you celebrate other people's success without competition or threatPractical advice for iGaming founders: cut through the noise with authenticity and reach decision-makersLinkedIn content strategy that delivered 150,000 impressions and viral engagementLike, subscribe, and stay tuned for more interviews from our AIBC Eurasia series!#igaming #aibceurasia #confidence #mindset #cancersurvivor #unapologeticconfidence #igamingrealtalk -----AIBC Event Series is brought to you by Evoverse - https://www.evo-verse.comThey are experts in providing elite custom solutions for crypto iGaming, case opening, and affiliate platforms.GBO International Financial Services - https://www.gbo-intl.comSince 2009, GBO has been helping gaming businesses with company setup, licences, banking and software services.-----Check out iGaming Real Talk - https://igamingrealtalk.comWhatsApp community & Podcast-----🎙️ Hosted by Surya PalliFollow on LinkedIn: https://ae.linkedin.com/in/maneshpalli For podcast sponsorship & collabs: [email protected]

Welcome to the EP04 of the AIBC Eurasia Event Series recorded in Dubai by iGaming Real Talk. In this interview, Oliver De Bono, Founder of Quantum Gaming reveals why a white label by default is a trap and shares hard truths about building successful iGaming brands in 2026 and beyond.Key Points:• Why white label platforms lock your brand and players in• The hidden long term costs operators face• Why SAAS casinos promising launch in 30 minutes can trap you• Tripled player acquisition costs as the biggest hurdle• The power of going niche and focusing on one market• Views on streamers and the rise of prediction markets• Quantum Gaming plans for 2026 including regulated licenses and new featuresLike, subscribe, and stay tuned for more interviews from our AIBC Eurasia series!#igaming #aibceurasia #quantumgaming #whitelabel #igamingrealtalk #predictionmarkets ----AIBC Event Series is brought to you by Evoverse - https://www.evo-verse.comThey are experts in providing elite custom solutions for crypto iGaming, case opening, and affiliate platforms.GBO International Financial Services - https://www.gbo-intl.comSince 2009, GBO has been helping gaming businesses with company setup, licences, banking and software services.----Check out iGaming Real Talk - https://igamingrealtalk.comWhatsApp community & Podcast----🎙️ Hosted by Surya PalliFollow on LinkedIn: / maneshpalliFor podcast sponsorship & collabs: [email protected]

Welcome to the 5th episode of Marketing Decoded, our special series from ICE Barcelona 2026!In this episode, Tereza Melicharkova, Head of Marketing at Elantil, reveals how the new B2B iGaming brand built massive awareness in just one year by leveraging a strong team reputation, quality product, and creative mascot activations.🎬 Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration with iGaming RepublicKey Points:- Foundation of success: Amazing industry reputation of the team plus a solid product that makes marketing much easier- The birth of Elanbubu: Inspired by the Labubu toy trend but adapted into a friendly, original brand mascot- Stand success at ICE: Marble race game with Lego prizes and interactive buzzer challenges that drew huge queues- Pre-event campaigns plus vibrant orange branding as key to standing out among 500-plus exhibitors and 65,000 visitors- Smart startup strategy: Focus on the right events, consistency across channels, and building strong relationships- 2026 trends: Big believer in podcasts as a PR channel and human storytelling over pure AI-generated contentQuick takeaway: Elantil shows that even as a newer player, combining a great product with memorable creative campaigns like Elanbubu can create strong brand love and real foot traffic fast.Like, subscribe, and share your favourite B2B iGaming marketing insight!#marketingdecoded #elantil #b2bigaming #brandawareness #igamingmarketing

In this episode of Marketing Decoded, recorded live at ICE Barcelona 2026, host Surya Palli sits down with Yaroslava Romanov, Head of Marketing & PR at GR8 Tech.🎬 Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration by iGaming RepublicJust three years after launch, GR8 Tech has carved out a standout position in the saturated B2B iGaming market through fearless differentiation, creative storytelling, and precise omnichannel execution. Yaroslava shares the real story behind the long-running “Join the Champions Club” campaign, its roots in the partnership with Oleksandr Usyk’s Ready to Fight, and how the concept positions GR8 Tech as the platform that turns operators into true champions.Key highlights include:- Why being noticeably different was the only way to gain traction in a crowded space- Balancing long-term brand building with performance marketing in B2B cycles- Tailoring event activations and messaging for different regions and audiences- The new crypto turnkey solution and the “Legendary platform now in crypto” push- Future channel trends, the fading buzz around AI, and the shift toward bold, resonant campaignsLike, subscribe, and share your favourite B2B iGaming marketing insight!

Welcome to the EP02 of the AIBC Eurasia Event Series recorded in Dubai by iGaming Real Talk.In this interview, Artur Manasaryan from SoftConstruct Group reveals the exclusive launch of Softgates, their new aggregator brand that stands out by including sportsbook feeds alongside casino games and in-house affiliate tools for seamless API integration.Key Points:• The thinking behind SoftConstruct's famous harmony events and parties that bring the industry together• Why Softgates was created in a crowded aggregator market and what makes it unique (own sportsbook, fast setup, jurisdiction selection in minutes)• How Softgates provides feeds and products even to operators not on their main platform• Commitment to strong partnerships: no competitors, only ways to cooperate and grow together• Upcoming plans: global expo presence from Botswana to Rio, listening to operator needs to add unique value• Thoughts on events in emerging markets and why SiGMA fits perfectly for connecting people worldwideLike, subscribe, and stay tuned for more interviews from our AIBC Eurasia series!#igaming #aibceurasia #softconstruct #softgates #igamingevents--------AIBC Event Series is brought to you byEvoverse - https://www.evo-verse.com They are experts in providing elite custom solutions for crypto iGaming, case opening, and affiliate platforms.GBO International Financial Services - https://www.gbo-intl.com Since 2009, GBO has been helping gaming businesses with company setup, licences, banking and software services.--------Check out iGaming Real Talk - https://igamingrealtalk.comWhatsApp community & Podcast--------🎙️ Hosted by Surya PalliFollow on LinkedIn: https://www.linkedin.com/in/maneshpalli/For podcast sponsorship & collabs: [email protected]

In this raw and honest episode of iGaming Real Talk, Alessandro Valente, Chairman of BiS SiGMA South America, shares his journey in the Brazilian market from pre-regulation days to the current regulated landscape.He discusses the extremely high licensing and compliance costs pushing players toward illegal sites (with over 25,000 blocked in just one year), massive changes in market volumes since 2006, the impact of heavy marketing spends and sponsorships, player protection efforts, addiction comparisons to tobacco/alcohol, and why the industry deserves more freedom now.Alessandro opens up about real failures including the collapse of his affiliate company Influx Media after a major client exit and commission cuts, his mindset on handling failure ("I'm not afraid of failure, I'm afraid of not being able to cope"), and how BiS SiGMA South America became the go-to event for serious business in Sao Paulo (with the fun and parties in Rio).Key highlights:- Brazilian market evolution from 1,000 players/month being huge to today's massive scale- Why comparing gambling to tobacco is wrong- The black market risks when regulations get too tight- The origin story of Brazilian iGaming Summit (BiS) and its merger with SiGMAIf you're in iGaming, especially interested in Brazil's regulated market, events, affiliates, or resilience in business, this episode is packed with unfiltered insights.------Brought to you by1) My Gaming LicenseLicensing, company setup, banking, and payment solutions for iGaming operators across multiple jurisdictions. https://www.mygaminglicense.com2) 9th Street MediaFull-service organic social media powerhouse for iGaming operators. https://www.9thstreet.media--- 🎙️ Hosted by Surya Palli Follow on LinkedIn: https://www.linkedin.com/in/maneshpalli/For podcast sponsorship & collabs: [email protected] 🔔 Do Like & Subscribe for more unfiltered iGaming conversations.Comment below: What surprised you most from this episode? -----#igaming #bigsigma #igamingrealtalk

Welcome to the first episode of Marketing Decoded, our special series from ICE Barcelona 2026! 🎮✨In this episode, Elen Atanesyan, Head of Marketing at 18Peaches, reveals how they built exceptional brand awareness in iGaming through community-driven campaigns and social media engagement since their launch in 2022.🎬 Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration with iGaming Republic🔑 Key Points:Community-first marketing that drives real engagementPitch Marathon: bold video series featuring industry leaders"Juicing Up the Industry" - maintaining consistency across all touchpointsWhy player retention beats acquisitionCreative storytelling in the age of AIQuick takeaway: Build WITH your community, not just FOR them 💡Like, subscribe, and share your favourite B2B iGaming marketing insight! #marketingdecoded #ICEBarcelona #brandbuilding #18peaches #igamingb2b

Welcome to our second episode of Marketing Decoded, our special series from ICE Barcelona 2026!In this episode, Irina Veselkova, Head of Marketing at Endorphina, reveals how creative campaigns drive viral engagement and brand awareness in iGaming.🎬 Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration by iGaming RepublicKey Points:The Roach Challenge: how to turn a "disgusting" theme into viral LinkedIn content (130+ posts in 5 days)Event marketing as month-long campaigns, not just 3-day activationsBuilding brand through entertainment: from 9K to 20K LinkedIn followers in one yearTeam collaboration: why company-wide buy-in matters for campaign successAward-winning pre-marketing: Clarion's Best Pre-Marketing Campaign at ICE Barcelona 2025Quick takeaway: Build campaigns that give people creative freedom to participate, even those who don't usually post will engage 💡Like, subscribe, and share your favourite B2B iGaming marketing insight!

Welcome to our 4th episode of Marketing Decoded, our special series from ICE Barcelona 2026! In this episode, James Bennett, Group Head of Communications at EveryMatrix, reveals how an 18-year-old platform provider evolved from startup to tier-one tech partner.🎬 Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration with iGaming RepublicKey Points: Brand consolidation: from marketing separate product lines to unified EveryMatrix positioning Slot Trumps campaign: turning 18 years of platform data into educational content that competitors can't replicateAnti-buzzword philosophy: why "not everything needs a name" in B2B marketingLong sales cycles: lottery deals can take decades, not months Startup advice: don't try to compete at ICE, focus on your first few clients and do it well The "30-minute launch" myth: why EveryMatrix refuses to oversell what integration actually takesQuick takeaway: After 18 years, EveryMatrix doesn't need spray and pray. They've shifted to content-driven lead generation using proprietary data as their competitive advantage. 💡Like, subscribe, and share your favourite B2B iGaming marketing insight!#marketingdecoded #everymatrix #b2bigaming #contentmarketing #datadriven #brandbuilding

Welcome to iGaming Real Talk – real conversations with iGaming leaders, hosted by Surya Palli.In this special episode, Surya interviews Honourable Mark Brantley, Premier of Nevis, live from Barcelona (likely ICE or SiGMA), to unpack the brand-new Nevis Online Gaming Licence under the Nevis Online Gaming Ordinance 2025 and regulated by the Nevis Online Gaming Authority (NOGA).Nevis is positioning itself as a gold-standard jurisdiction for online gaming operators, building on more than 40 years of trusted financial services reputation (white-listed, strong AML/KYC compliance). Key highlights:Fast licensing: 6–10 week response time for legitimate applicants via a streamlined portal and multi-checkpoint due diligence processZero taxes on gaming operations – focus on job creation, economic growth, and attracting the right partnersHigh barrier to entry to exclude bad actors + annual renewals with ongoing monitoringRobust player protection, responsible gaming encouragement, and international standardsFlexible setup: No local director required, global banking options accepted, only a registered agent neededLearned from other jurisdictions’ pitfalls to avoid mistakes and prioritise compliance from day onePremier Brantley explains why Nevis is ideal for serious operators in online casinos, sports betting, poker, and more – emphasising trust, efficiency, and building a world-class, responsible iGaming industry.If you’re an operator exploring new licences, crypto-friendly options, or tax-efficient jurisdictions, this is essential viewing.---Brought to you by1) My Gaming LicenseLicensing, company setup, banking, and payment solutions for iGaming operators across multiple jurisdictions. https://www.mygaminglicense.com2) 9th Street MediaFull-service organic social media powerhouse for iGaming operators, helping build an organic layer that supports acquisition and retention. https://www.9thstreet.media---Subscribe to iGaming Real Talk for more unfiltered insights on regulation, growth, and leadership in iGaming. Drop a like if this helped, and comment: Would Nevis be on your shortlist for a 2026+ licence?---🎙️ Hosted by Surya PalliFollow on LinkedIn: https://www.linkedin.com/in/maneshpalli/For podcast sponsorship & collabs: [email protected]🔔 Do Like & Subscribe for more founder-level iGaming conversations.

Can AI-Slots replace human-made slot games? or players can feel when consistency and craft is missing?In this episode of iGaming Real Talk, I sit down with Aziz Akylbekov, Chief Product Officer at 18Peaches to talk about where slot games are heading and what most studios are getting wrong.We cover:- Why “100% RTP” claims are pure marketing- Whether players actually understand RTP and volatility- Why most slots today feel like reskins- How 18Peaches approaches game narratives and consistency- The real limits of AI-generated slot games- Why players can feel when a game is “off” even if they can’t explain why- Taking creative risks with themes, mechanics, and storytellingAziz shares an interesting perspective on why not every game needs to solve a pain point and why making games “tastier” might matter more than chasing trends.If you work in iGaming, game development, or product, this one will make you rethink how games should be built.🎙️ Hosted by Surya Palli 🎧 Like, follow & share if you found this episode useful.

Do online casinos fail because of traffic issues? or they fail because they launch as a template, chase fast revenue, and ignore retention? In this episode, we have Henk Wolff joining me for a quick discussion on the topic. He is specialised in turning around regulated and pre regulated online casinos. He goes deep into the patterns he sees repeatedly, what must be true before a launch, why “go live in 14 days” is usually a trap, and how over regulation can push players into the charcoal market.We also get into crypto casinos, privacy, licensing, and what regulators could do differently if they actually want channelisation to regulated operators.If you’re launching an online casino soon, this episode is for you. 🔗 Follow Henk: https://www.linkedin.com/in/henk-wolff/🔔 Do LIKE & SUBSCRIBE, and turn on notifications to catch new episodes every week.👇 Comment below: what part of Henk’s approach resonated with you most?----🎙️ Hosted by Manesh Palli 🎧 Like, follow & share if you found this episode useful.

In this episode of The Manesh Palli Show, I sit down with Adar Ziv for an informal, no-BS conversation on how he generated 1.7 million impressions on LinkedIn in just one year.We break down why LinkedIn remains one of the most underpriced opportunities for founders and operators, how to build real visibility without gimmicks, and what actually drives reach, conversations, and business outcomes on the platform. Adar shares how he experiments in public, uses content to test ideas, and turns posts into partnerships and long-term relationships.With over 13 years in the iGaming industry across operators and affiliates, Adar has recently launched a crypto iGaming community while using LinkedIn as his primary channel to build relevance and impact. His approach is practical, authentic, and refreshingly simple.If you’re a founder, CEO, or professional looking to grow your personal brand, create meaningful connections, and use LinkedIn as a real business asset, this episode is for you.🔗 Connect with Adar: LinkedIn – https://www.linkedin.com/in/adarziv🎙️ Hosted by Manesh Palli 🎧 Like, follow & share if you found this episode useful.

In this episode of The Manesh Palli Show, I sit down with Prash Patel, a veteran marketer, serial entrepreneur, and board advisor who has been building and scaling businesses for over three decades.Prash is currently the CMO of Phoenix Rising, an online slot gaming studio creating high-quality content for regulated markets around the world. Across his career, he’s worked at every stage of the business lifecycle—from early startups to scale-ups and exits—and brings a rare, grounded perspective on what actually drives long-term success.We talk about the power of client-centric thinking, why most startups get it wrong, and how marketing needs to evolve as a business grows. Prash shares where B2B iGaming companies miss the mark with brand, events, and messaging, the real ROI of caring about people, and the biggest lessons he’s learned from 30+ years in business. He also opens up about what keeps him excited and motivated at 61—and why patience beats pressure, especially for younger marketers.If you’re building a B2B brand in iGaming, leading teams, or trying to find your footing in the industry, this episode is packed with perspective and hard-earned wisdom.🔗 Connect with Prash: LinkedIn – https://www.linkedin.com/in/prash-patel-b7681913🎙️ Hosted by Manesh Palli Fractional CMO for iGaming and Crypto companies. More: https://maneshpalli.com🎧 Like, follow & share if this conversation resonated with you

In this episode of The Manesh Palli Show, Jonathan Shaw and I go deep into the real side of leadership: doubt, decision-making, mindset shifts, and the emotional weight of leading people through change.Jon is a changemaker and former CEO of Retail Marketing Ltd., where he led one of Malta’s most complex mergers and helped transform Welbee’s into a leading supermarket brand. He’s also a certified Cognitive Behavioural Coach, the author of Forty: Be the Change, and a partner at Hatten Advisory, where he works closely with companies navigating M&A, transformation, and strategic growth.We talk candidly about what leadership really looks like during mergers and transitions, why your thoughts aren’t always facts, and how reframing mindset can radically change outcomes. Jon shares lessons on building brands instead of chasing impressions, letting people go with respect, common startup pitfalls, and the importance of internal awareness and community when leading teams through uncertainty.If you’re building a company, leading people, managing change, or simply trying to develop a stronger, clearer mindset, this episode will hit home.🔗 Connect with Jonathan: LinkedIn – https://www.linkedin.com/in/jonshaw Book – Forty: Be the Change (Amazon) Hatten Advisory – https://hattenadvisory.com🎙️ Hosted by Manesh Palli Fractional CMO for iGaming and Crypto companies. More: https://maneshpalli.com🎧 Like, follow & share if this episode resonated with you.

In this episode of The Manesh Palli Show, I sit down with Mike, CMO of 1win Crypto, the team behind one of the largest Telegram casinos in the world, scaled to over 24 million users.Mike brings deep experience across both B2B and B2C iGaming, having worked with platforms, affiliate businesses, and land-based betting operators before stepping into his current role. As CMO of 1win Crypto, he leads strategy across the 1win Token, global community growth, and web3 integration across the product ecosystem.We talk about how Telegram mini-apps unlocked explosive growth, why Telegram traffic often converts better than traditional web traffic, and what most crypto casino founders get wrong when chasing scale. Mike shares real-world lessons on user acquisition, retention, token utility, and how to think about marketing in highly competitive, often unregulated markets. We also get into platform selection, team building over technology, and what actually matters when building a sustainable crypto casino brand.If you’re thinking about launching a crypto casino—or already building one—this episode is required listening.🔗 Connect with Mike: LinkedIn – https://www.linkedin.com/in/mikedanshin🎙️ Hosted by Manesh Palli Fractional CMO for iGaming Providers. More: https://maneshpalli.com🎧 Like, follow & share if you enjoyed this episode.

Martin Zarian, co-founder of Factory 39 and full-stack brand builder, joins me on this episode of The Manesh Palli Show for a deep conversation on why brand strategy beats product-led growth in today’s saturated markets—especially iGaming.We unpack why “build it and they will come” is a dangerous myth, how only a small percentage of customers are ever ready to buy at any given moment, and why the strongest brands win by owning mental real estate long before conversion happens. Martin shares why most iGaming companies look the same, how brand foundation should come before product features, and where performance marketing breaks without brand support.We also explore the real role of AI in branding, the rise of the fractional CMO, and why personal branding has become a powerful growth lever for founders and operators building in highly competitive environments.🔗 Connect with Martin: LinkedIn – https://www.linkedin.com/in/martinzarian Agency – https://www.factory39.io🎙️ Hosted by Manesh Palli Fractional CMO for iGaming Providers. More: https://maneshpalli.com💡 This episode is powered by Bettorify White-label and turnkey iGaming solutions, deeply local and built for Asia. Built for operators who want beyond ordinary. More: https://bettorify.com🎧 Like, follow & share if this episode helped you rethink how brands actually win.

Valentina Diaco spent nearly two decades in B2C iGaming before making the leap to start her own consultancy: Profit Matches. In this episode of The Manesh Palli Show, we dive into the real story behind her transition from agency and operator life to building a human-first business.We talk about:• The turning point that led her to leave full-time roles• Why she believes success comes from alignment, not hustle• How AI is transforming iGaming workflows (and what’s missing)• What “Profit Matches Purpose” really means• Red flags in short-term-only strategies• Brandformance: Blending brand building with performance marketing🔗 Connect with Valentina:LinkedIn – https://www.linkedin.com/in/valentina-diaco-2b62526/Newsletter – https://www.profitmatches.com⸻🎙️ Hosted by Manesh PalliFractional CMO for iGaming Providers.More: https://maneshpalli.com⸻💡 This episode is powered by BettorifyWhite-label and turnkey iGaming solutions, deeply local and built for Asia.Built for operators who want beyond ordinary.More: https://bettorify.com⸻🎧 Like, subscribe & share if you enjoyed this episode.

If you’re building a business, especially in iGaming or fintech, you must understand how payments and banking really work.In this episode, Viktoria Soltesz (Founder of PSP Angels & author of Moving Money: How Banks Think) shares hard truths and real-world insights about:Why so many startups fail because of bankingThe problem with introducers and commissions in high-risk industriesHow to actually choose the right payment providerThe Soltesz Payment Framework and how it helps you plan before it’s too lateCrypto vs. compliance: what most marketers don’t realiseThis is a must-watch conversation if you’re a founder, CFO, or operator navigating global payments, compliance, and growth in iGaming.🎧 Subscribe for more unfiltered conversations with the builders shaping the future of iGaming.📍 The Manesh Palli Show is powered by https://www.10xbrand.io – The full service marketing agency for iGaming companies ready to build brands that dominate.-------------------------------------------------I'm Manesh Palli and I support iGaming companies as a Fractional Chief Marketing Officer to launch, scale, and unify brand & marketing strategy across multiple growth channels including expos, social media, press features, and more. Connect with Manesh Palli on ⁠LinkedIn⁠Visit ⁠website⁠⁠Follow the show⁠⁠Learn more about fractional CMO⁠

In this episode of The Manesh Palli Show, I sit down with Hanna Rai, CEO of Bettorify, to unpack her journey... from running 6 brands alone on night shifts to building a platform designed around operator success, not just features.Most iGaming platform providers sell software and operate like factory lines. Bettorify is building with a different approach.We talk about: • How iGaming platforms usually operate and Why operators fail• Deep localisation vs lazy translation• How Bettorify vets operators instead of onboarding anyone with a budget• What the industry gets wrong about Asia• The importance of building with intentionThis one’s not just for founders or marketers... it’s for anyone who’s tired of the broken factory model of iGaming platforms.> Subscribe for more unfiltered conversations with the builders shaping the future of iGaming.> The Manesh Palli Show is powered by https://www.10xbrand.io – The full service marketing agency for iGaming companies ready to build brands that dominate.----------------------------------------I'm your host Manesh Palli, the Fractional Chief Marketing Officer for fast-growing iGaming companies. I work directly with Founders & CEOs and turn marketing chaos into a growth engine. Connect with Manesh Palli on ⁠⁠LinkedIn⁠⁠Visit ⁠⁠website⁠⁠⁠⁠Follow the show⁠⁠⁠⁠Learn more about fractional CMO

In this episode of The Manesh Palli Show, I sit down with Keith Zammit, Chief Sales Officer at XGENIA - a startup revolutionising iGaming through AI-powered game development.Keith shares how his team built a slot machine in 15 minutes using AI, what it’s like to launch at the intersection of iGaming and innovation.From bootstrapping demos at ICE with a laptop to launching a game creation platform, Keith takes us behind the scenes of building one of the most disruptive tools in the market today.If you’re into iGaming, startups, or the future of AI in creative industries - this one’s for you.🔔 Don’t forget to like, comment, and subscribe for more.-------------------------------------------------I'm Manesh Palli and I support iGaming companies as a Fractional Chief Marketing Officer to launch, scale, and unify brand & marketing strategy across multiple growth channels including expos, social media, press features, and more. Connect with Manesh Palli on ⁠LinkedIn⁠Visit ⁠website⁠⁠Follow the show⁠⁠Learn more about fractional CMO

In this episode, I sit down with Eman Pulis, the founder of SiGMA Group, SiGMA Foundation, and IKIGAI Ventures. From starting with €16,000 in debt to building one of the biggest iGaming events in the world, Eman shares the unfiltered truth about entrepreneurship, leadership, and redefining what it means to win.We talk about how he built SiGMA from scratch, pivoted during COVID, and why he’s now measuring success in people, not in money. He also reveals the next big move for SiGMA in North America.Whether you’re a founder, operator, or someone navigating your own growth journey... this one’s loaded with real talk and timeless insight.🔔 Don’t forget to like, comment, and subscribe for more.-------------------------------------------------I'm Manesh Palli and I support iGaming companies as a Fractional Chief Marketing Officer to launch, scale, and unify brand & marketing strategy across multiple growth channels including expos, social media, press features, and more. Connect with Manesh Palli on LinkedInVisit websiteFollow the showLearn more about fractional CMO

In my first episode of The Manesh Palli Show, I sit down with John Wright, co-founder of StatsDrone, for a real conversation about building a B2B SaaS in iGaming.We talk about the messy middle... shutting down the first version, dealing with revenue leak, rebuilding from scratch, and staying in the game when most would quit. John shares what most people don’t see: burnout, hard decisions, and what it actually takes to grow in this space.If you’re building anything in iGaming, especially on the affiliate or B2B side, this one’s for you.