From Strategy to Success: How to make a difference in Sales Enablement

Daryl Wood joins Chris Lissaman and Nathan Rager as she shares her journey and expertise in sales enablement, offering a deep dive into what it takes to create a successful sales enablement programme. We explore what sales enablement truly means and discuss why it’s essential in today’s business landscape. From inception to delivery we follow the journey of bringing a programme to life covering the merits and challenges of integrating technology and how to get the buy in of senior stakeholders. Whether a sales leaders, an enablement professional, or anyone looking to understand and implement sales enablement within their organisation this episode has something for you. Subscribe for more insights from industry leaders and explore how the approach to sales can be transformed! --- // Brought to you by Interactive Workshops https://interactiveworkshops.com/podcast/ // See what we do best www.interactiveworkshops.com // Want to spark something with us? [email protected] // Connect with us on LinkedIn Host: Chris Lissaman: linkedin.com/in/chrislissaman Guests: Daryl Wood: https://www.linkedin.com/in/daryljanewood/ Nathan Rager: https://www.linkedin.com/in/nathanrager/ 00:00 Make a better salesperson 03:21 Daryl's career so far 04:20 Daryl's role now 06:07 What does sales enablement mean? 07:43 What is a sales enablement programme? 14:13 Where do you start when building a programme? 17:59 What separates a good programme from a great one? 22:39 How should we balance being strategic with just getting started 27:26 Where do tech and tools fit into the building of a sales enablement program? 30:24 How do we get buy in from stakeholders 34:54 What is Interactive Workshops doing in the sales enablement space?