From Suits to Sustainability; Finance to Fulfillment

Roger Brenninkmeyer of PECO gets up close and personal and discusses his transition from traditional business professional to a champion of social enterprise and sustainability. Roger shares his realization of the environmental impact of his work, leading to a shift towards value-based business practices. Despite initial setbacks with "Branding for Good," he found success with "Riverstone Branding" by focusing on authentic branding. Roger's journey culminates in his excitement for his new venture, PECO Plastic Essence Collaborative, in Vancouver, reflecting his commitment to making a positive environmental impact.In this very vulnerable episode, we uncover-The Rush of New Beginnings-Pivotal Moments-Embracing Authenticity-The Struggle and Success of TransitioningUltimately Roger's  journey from capitalism to social enterprise and sustainability is a narrative of personal growth and the challenges that come with it. It's a candid exploration of what it means to align your career with your values and the profound impact such alignment can have on your life and the world. You can find Roger on the social channels here, here and here The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.  Becausing addressing business stewardship climate risk and leadership together is in the highest good for all.  Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.