From the Archives

In this Marketing Over Coffee: A classic from the archives - A special conversation with Simon Sinek. We talk about his book: Start with Why Direct Link to File Show length 27:28 Brought to you by our sponsor: GoPromos.com - GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). 00:40 The book is more about leadership than business 02:29 Having PR lead with a YouTube Video 03:28 Using the “Why” to drive your copywriting home 04:48 How it works for Apple vs. Dell 07:08 The Golden Circle 08:50 Why people go with their gut 10:10 Return to “Manipulating Your Perceptions” – Manipulation vs. Inspiration 12:15 Why most innovation is really just manipulation 13:38 The Discipline of How, Consistency of What, and why you can’t get more authentic 15:25 The Celery Test – Choosing the tactics that will allow you to scale 18:22 The danger of The Split 20:30 Long Before Crossing the Chasm – Everett Rodgers’ Diffusion of Innovation 23:20 Ben’s story and why you shouldn’t waste time watching the competition, use this link to get your own copy of Start with Why.   The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.