From the Dark Side - Simple Selling with Brent Cubis

Brent Cubis has been managing and developing finance teams in large organisations throughout his career to ensure returns by improving operational efficiencies. Whether initiating change to ensure cost savings or raising significant amounts of funds to keep large companies afloat through GFC and Covid 19 the role of a Global CFO requires lots of selling, both internally and externally. His insights gained from being born into a family of sales people helped shape his career and value the importance of revenue and margin are fascinating as is his perspective on how to respond to tenders and the reasons people buy. Brent also shares his experiences in his meetings with Kerry Packer, one of Australia's most successful businessman - what he learned about listening, simplicity and the selling of ideas.