From the Source: Scott Woodruff on ABM vs ABX: The Shift from Campaigns to Experiences

from From The Source · host Vereigen Media

In this episode, Scott Woodruff, Director of Global Campaigns & ABX at Cornerstone OnDemand, shares his perspective on how B2B marketing is evolving from traditional ABM Campaigns to full account-based experiences (ABX).The discussion explores why personalization needs to go beyond surface-level messaging, how cross-functional collaboration drives better engagement, and why modern B2B growth depends on aligning marketing, sales, and customer success around the same accounts.If you're looking to understand the future of ABM, account engagement, and experience-driven marketing, this episode offers valuable insights for modern B2B teams.

Episode metadata supplied by the publisher feed · Published May 11, 2026

What this episode covers

PodParley-generated summary based on available episode metadata and transcript content.

NOW PLAYING

From the Source: Scott Woodruff on ABM vs ABX: The Shift from Campaigns to Experiences

0:00 29:40

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

Food Saved My Life

Mar 19, 2026 ·34m

Eat More Vegetables: The 4 Foods That Beat Ozempic (Naturally)

Feb 18, 2026 ·11m

How to End Heart Disease with Dr. Fuhrman

Feb 11, 2026 ·45m

Revolutionizing Breast Health: QT Imaging, Overdiagnosis, and What to Do Instead

Jan 27, 2026 ·35m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. Ask A Spaceman Archives - 365 Days of Astronomy Ask A Spaceman Archives - 365 Days of Astronomy Podcasting Astronomy Every Day of the Year Breaking News Show | eTurboNews Juergen Thomas Steinmetz News is relevant to the global travel and tourism industry, human rights and global issues.Breaking news when it happens and only from the source. Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food.

Frequently Asked Questions

How long is this episode of From The Source?

This episode is 29 minutes long.

When was this From The Source episode published?

This episode was published on May 11, 2026.

What is this episode about?

Can I download this From The Source episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!