PODCAST · business
From The Source
by vereigenmedia
Direct From the Source by Vereigen Media is a thought leadership podcast that brings unfiltered insights from B2B marketing, tech, and growth leaders. Each episode dives deep into real strategies, emerging trends, and candid conversations with experts shaping the future. No fluff, just actionable perspectives, direct from the minds driving results. Subscribe for new episodes that cut through the noise.
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From the Source: Karina Shabelsky on the Reality of AI in Marketing: Tools, Limits, & Opportunities
In this episode of From the Source, Karina Shabelsky, Director of Digital Marketing at Suki AI, shares a practical perspective on how AI is transforming modern B2B marketing.Karina discusses the difference between simply using AI and truly leveraging it, why critical thinking remains essential, and how marketing teams can use AI to improve efficiency, personalization, ABM execution, and content strategy. The conversation also explores GEO, the evolving role of SEO, and the opportunities and limitations marketers should consider as AI adoption continues to accelerate.If you're looking for a no-nonsense discussion on AI's real impact on marketing, this episode delivers valuable insights and actionable takeaways.Watch the full episode on YouTube: https://youtu.be/mShQHadOjus?si=FZllqtpV_KDVYj5R
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From the Source: Scott Woodruff on ABM vs ABX: The Shift from Campaigns to Experiences
In this episode, Scott Woodruff, Director of Global Campaigns & ABX at Cornerstone OnDemand, shares his perspective on how B2B marketing is evolving from traditional ABM Campaigns to full account-based experiences (ABX).The discussion explores why personalization needs to go beyond surface-level messaging, how cross-functional collaboration drives better engagement, and why modern B2B growth depends on aligning marketing, sales, and customer success around the same accounts.If you're looking to understand the future of ABM, account engagement, and experience-driven marketing, this episode offers valuable insights for modern B2B teams.
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ABOUT THIS SHOW
Direct From the Source by Vereigen Media is a thought leadership podcast that brings unfiltered insights from B2B marketing, tech, and growth leaders. Each episode dives deep into real strategies, emerging trends, and candid conversations with experts shaping the future. No fluff, just actionable perspectives, direct from the minds driving results. Subscribe for new episodes that cut through the noise.
HOSTED BY
vereigenmedia
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Frequently Asked Questions
How many episodes does From The Source have?
From The Source currently has 2 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is From The Source about?
Direct From the Source by Vereigen Media is a thought leadership podcast that brings unfiltered insights from B2B marketing, tech, and growth leaders. Each episode dives deep into real strategies, emerging trends, and candid conversations with experts shaping the future. No fluff, just actionable...
How often does From The Source release new episodes?
From The Source has 2 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to From The Source?
You can listen to From The Source on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts From The Source?
From The Source is created and hosted by vereigenmedia.
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