From the Vault: Mic Adam on a 15-Minute LinkedIn Social Selling Routine - Ep 223

I introduced a “from the vault” LinkedIn Live episode of Social Media Pie featuring my 2020 conversation with Mic Adam about building a simple social selling routine that creates relationships and conversations. Mic, a Belgium-based B2B social media consultant with a long sales and marketing background, defined social selling as a salesperson’s approach for reaching prospects, adding value, and ultimately driving sales (distinct from social media marketing). He broke an effective routine into three daily priorities that could fit into about 15 minutes: grow your network (add people you meet and use personalized connection notes), keep your network warm (proactively message contacts and ask questions to spark replies), and stay visible by posting consistently—ideally once per day at a tested best time. We also discussed repackaging older posts, tips for students building networks, and the value of warm networks during lockdowns.00:00 From the Vault Intro01:18 Meet Mic in Belgium03:19 Mic Background and Services04:48 LinkedIn Rockstars Mindset07:06 What Social Selling Means10:06 15 Minute Routine Overview11:49 Step One Grow Network15:07 Step Two Keep Warm21:10 Step Three Post Visibility21:50 Posting Frequency Algorithm23:49 Stop Overposting24:14 Manual Posting Workflow25:41 Weekly Content Template26:14 Polls And Customer Questions27:06 Lockdown And Networking ROI28:49 Audience Q And Feed Tips30:46 Repurpose Old Posts32:06 Students LinkedIn Networking33:29 Prioritize Warm Network35:08 Connect And Find Mic38:21 Final Wrap And CallsConnect with Mic:https://www.linkedin.com/in/micadam/Watch original interview on YouTube:https://www.youtube.com/live/nRC8RWNqITQ?feature=shareSupport the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)