From TikTok to NBC & Good Morning America: How Grayson Smith Got Noticed by Traditional Media

TikTok creator Grayson Smith went from posting lifestyle content in Austin, Texas to being featured on NBC News and interviewed live on Good Morning America — and she did it by just being herself. In this episode of Unknown to Known, host Jamie Maglietta sits down with Grayson to unpack how she grew to over 90,000 followers in just two years, why she rejects the "niche down" pressure, and the one mindset shift that changed how she approaches posting. Whether you're just starting out or trying to break through, Grayson's story is proof that authenticity + consistency is still the formula. Don't miss her tips on brand deals, posting frequency, and how jumping on trends — the right way — can land you in the press.CHAPTERS0:00 Introduction — Meet Grayson Smith1:45 Grayson's Background in Broadcast Journalism2:16 The NBC Moment: How a TikTok Video Ended Up on the News7:01 Good Morning America Called — Here's What Happened7:39 Does Traditional Media Still Matter in the Social Media Age?8:01 How Grayson Picks Her Content Ideas9:21 Do You Really Need to Pick a Niche?12:34 Balancing a 9-to-5 and a Personal Creator Brand15:07 How Brand Deals Work (And How to Stay Authentic)16:53 T op Tips for Starting Your TikTok Journey17:26How Often Should You Post on TikTok?19:38 Post With Intention — Not Just to Post20:44 How Trending Topics Can Get You Noticed by the Press21:58 Final Advice: Don't Be Afraid to Put Yourself Out There22:29 Outro + Next Episode Recommendation🔗 CONNECT WITH JAMIE📱 Social Media Instagram (Personal): https://www.instagram.com/jamie_maglietta/ Instagram (Show Clips): https://www.instagram.com/get_oncamready/ LinkedIn: https://www.linkedin.com/in/jamie-maglietta/ Substack Newsletter: https://oncamready.substack.com🌐 Website & Programs Website + Visibility Program: https://www.oncamready.com/🎙️ Record & Grow Your Content 🎬 Record with Riverside (Affiliate): https://riverside.sjv.io/09VWrE 💰 Use code OCR15 for a discount📈 VidIQ — Grow on YouTube (Affiliate): https://vidiq.com/oncamready🛠️ Gear & Resources (ON CAM) Ready Equipment List: https://shorturl.at/jzqv3