From Turbulence to Trust: Managing Resistance in Insights Projects with Brianna Sylver

from Insights & Innovators Podcast from MRII

“Stop trying to pretend that everything is smooth.”In this episode of Insights and Innovators, host Jon Last sits down with Brianna Sylver, President of Sylver Consulting and author of 'Leading Through Free Fall'. They discuss how researchers and innovators can navigate project turbulence, reframe resistance, and create safe landings for their ideas. Brianna delves into understanding emotional intelligence, creating actionable insights, and maintaining stakeholder engagement from concept to implementation.Tune in as they explore practical tools and strategies to manage change and drive innovation in the ever-evolving landscape of market research.00:00 Introduction to Resistance in Projects00:18 Welcome to Insights and Innovators Podcast00:32 Interview with Brianna Sylver01:07 Understanding Turbulence and Resistance02:18 The Grief Curve and Project Resistance03:54 Framework for Innovation: Suiting Up, Free Fall, and Safe Landing04:11 Suiting Up: Preparing for Project Success07:24 Navigating Resistance: Embracing Free Fall08:39 Real-World Examples and Practical Tools17:59 Safe Landing: Ensuring Implementation Success22:59 Future of Innovation and Emotional Intelligence24:33 Conclusion and Free Gift for ListenersInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/

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This episode is 27 minutes long.

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This episode was published on December 4, 2025.

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