From Unknown to Local Influencer: The Estate Agent Community Strategy

Most estate agents focus on selling houses… but the best ones build communities.In this episode, I sit down with Dayalan Mahesan, an estate agent who has built a database of over 26,000 people by doing something completely different — putting community first and sales second.We dive into how he’s used events, newsletters, social media, and even a podcast to become a true local authority — without coming across like a typical “salesy” agent.If you want to stand out in a crowded market, attract warmer leads, and build a long-term brand… this conversation is a must-listen🏆 Tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com