From Vendor to Retail: Automotive Digital Strategies with...

What this episode covers

In this episode of Chicks In Charge, host Shasta Haddock sits down with Lisa Gener, Director of Digital & Marketing Operations at Covert Auto Group. With over 20 years in automotive marketing and management, Lisa shares her journey back into retail from the vendor side, her insights on BDC operations, and how she’s leveraging digital strategies for dealership success.We dive into:✅ The best part of transitioning back into retail✅ Digital strategies shaping the future of automotive✅ Vendor partnerships & operational efficiency✅ What’s ahead for 2025 in automotive retailDon't miss this insightful conversation packed with expert knowledge and forward-thinking strategies!

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Frequently Asked Questions

How long is this episode of I'm A Car Chick?

This episode is 15 minutes long.

When was this I'm A Car Chick episode published?

This episode was published on March 14, 2025.

What is this episode about?

In this episode of Chicks In Charge, host Shasta Haddock sits down with Lisa Gener, Director of Digital & Marketing Operations at Covert Auto Group. With over 20 years in automotive marketing and management, Lisa shares her journey back into retail...

Can I download this I'm A Car Chick episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.