From Viral Blog to PR Expert: How to Use the Media to Grow Your Business with Jenna Farmer | Ep 53

What if you could get featured in your dream publication without hiring a big PR agency or having thousands of followers?This week, I’m joined by the amazing Jenna Farmer; a former teacher who accidentally fell into PR after her blog went viral, and went on to build a career helping entrepreneurs like you land media coverage that grows their business.In this episode, Jenna breaks down how to get started with PR (even if you're feeling overwhelmed), how the media world is shifting in 2025, and why now is the best time to use publicity to build visibility, credibility, and demand for your offers.What You’ll Learn:How Jenna’s viral blog launched her into the media worldWhy PR is one of the most underrated growth tools in 2025Key PR trends you need to know this yearHow to turn your story into a compelling media angleWhat to do when you have too much to say and no idea where to startHow PR can help you build trust before someone even hits your sales pageThe business landscape is noisy. Trust is currency. PR helps you cut through, position yourself as an authority, and attract aligned opportunities. Jenna shares how to make PR work for you, even if you’re starting small.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Membership⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Jenna on Socials:Jenna Farmer is a PR expert who helps businesses get all over the media. As a journalist, Jenna has written for publications such as Grazia and The Telegraph and has helped clients get featured in publications such as Forbes, Psychologies, Women's Health, Grazia, Stylist and Entrepreneur. She's also host of the podcast PR in your Pocket.Instagram: https://www.instagram.com/jennafarmerpr/Facebook: https://www.facebook.com/groups/731957705019820How to get Top Tier Media Coverage Playbook: https://jennafarmerpr.kartra.com/page/toptier