Success On Your Terms

There's a specific kind of founder who is brilliant, experienced, and genuinely has something important to say and yet is almost entirely invisible in their market.Not because they lack positioning. Not because their offer isn't good. But because they're waiting. Waiting until the words come easier, until the content feels right, until they're sure it won't look like they're trying too hard.This episode is for them. And honestly it might be for you.In this episode, I talk about the fear of being seen before you feel ready, what cringe actually means (and why it's a signal you're on the right track), and the real cost of waiting until you feel ready to show up:Why everyone whose content you admire started somewhere far more awkward and why comparing their chapter twenty-five to your chapter one is keeping you stuckWhat cringe actually is: why it's a defensive response from people who've opted out of caring, and why you should interpret it as a green lightThe specific cost of invisibility for established founders and who is getting the clients that should be yoursWhy the clarity you're waiting for only comes from doing it, not planning to do itPractical permission to lower the bar and start, today, with what you haveWhy is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Marlo Gilbert, soul alignment strategist and former Fortune 500 executive, joins Natalie to explore why the most successful leaders she's worked with are all highly intuitive, and how you can start using yours in business right now.They get into what intuition actually is (and isn't), why reactive mode kills your ability to hear it, the tension between ego and intuition when it's time to pivot, and why the inner work is often the hardest and most important thing you'll do for your business.Intuition is like a muscle already there, just needs training.Tools like human design are useful frameworks, but handing your agency to something external is the opposite of building inner authority. Feel what comes up, but don't get stuck there.A quiet launch isn't failure, it's data. And entrepreneurship demands a certain spirit: healthy ego, real risk tolerance, and the resilience to come back."The best business people I've worked with are all highly intuitive." Marlo"Are you moving from a place of agency and alignment — or putting all your power into things external to you?" — Marlo"The risk wasn't taking a risk. It was also scary to stay where I was stuck." NatalieFind Marlo at marlogilbert.com and on Instagram and Facebook. Her signature programme is launching soon, and her retreat, designed to strip back the noise and reconnect you to what your business actually wants, is open for a conversation.If this episode landed, share it with someone who's ready to do things differently. Hit follow so you never miss Success on Your Terms.Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

You're consistent. You're showing up. And still the content isn't converting the way it should. Premium clients aren't sliding into your DMs. Your audience is growing slowly, if at all. And you're starting to wonder if content is even worth it.Here's what I know after working with established founders on their positioning and messaging: the problem is almost never effort. It's strategy. Specifically, being unclear on what game you're playing and what makes content actually work for a premium service business.In this episode, I walk through a framework that changes how you think about content creation and once it clicks, everything shifts:The two content games (influencer vs. influential) and why mixing them up is silently killing your resultsThe artist vs. the business: why you need both and what happens when either one takes over completelyHow to generate ideas effortlessly by mining your own life and world for content goldWhy your take matters infinitely more than your topic and how to find yoursThe content system that creates consistency without burning you outThe key questions to ask yourself:Am I playing the influencer game or the influential game and is my content strategy actually aligned with that?Am I producing enough to be impossible to ignore, and do I have a strong enough point of view to be impossible to copy?Is my content coming from my world and my worldview or am I just repurposing what everyone else is saying?Do I have an actual system, or am I relying on motivation?Your content is your proof of the quality of your thinking. Every time you share a genuine, considered perspective, you are demonstrating why someone should trust you with their business. That's what converts premium clients, not volume, not polish, not the algorithm. Presence and point of view.Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

You're established. You have the clients, the case studies, the credibility. And yet something still feels stuck. Revenue plateaus. Investment decisions feel fraught. You hesitate in ways you can't quite explain.In this episode, I'm getting into something we don't talk about enough in the business space: the psychology of money, and how six deeply ingrained beliefs might be quietly capping your growth even years into building something real.This isn't beginner stuff. This is for founders who already have evidence they can do this, but suspect the ceiling they've hit isn't about strategy.In this episode, I cover:The four money scripts (formed in childhood) that control every financial decision you make including what you charge and how you feel raising your pricesThe wealth ceiling: why your income is capped by your self-concept, and how to start expanding itAssets vs liabilities and the grey areas established founders consistently get wrongScarcity mindset: why it literally makes you worse at decision-making, and the one question that shifts everythingLoss aversion: the psychological reason you're holding onto offers, models, and situations that aren't workingThe time trap: why doing everything yourself isn't lean it's expensiveThe exercises mentioned in this episode:Write down your earliest memory of money and what you heard repeatedly growing up that's your scriptWrite "I'm the kind of person who…" (honestly) on one side of a page, and "I'm the kind of person who builds and manages wealth with ease" on the otherLook at your last 10 business purchases and label each one: asset or liabilityCalculate your hourly rate (annual income ÷ 2,000) and audit your diary against itPick the one belief from this episode that landed hardest. Sit with it this week. Notice where it shows up. That awareness alone starts to shift things.Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Most of us are running businesses with one hand on the wheel and one hand on a safety net. We're ambitious, we're working hard but underneath it all, we're terrified of getting it wrong.In this episode I'm sharing some of the failures that have shaped me most including a launch that humbled me, the twenty years I spent performing success in corporate, and the quieter identity failures that cost more than any missed target ever did.Plus the three questions I now run every setback through because failure always has information in it. The question is whether you're willing to hear it.In this episode:Why high achievers are often the worst at processing failureThe difference between a strategy failure and an identity failureHow to stop treating setbacks as a verdict on who you areThe framework I use to turn what went wrong into what moves me forwardJoin "Get Ready To Work With Corporates" Challenge hereRegister for How I'd Build A Content Strategy In 2026 (If I Were Starting From Zero) Masterclass ⁠here.⁠Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.Register for How I'd Build A Content Strategy In 2026 (If I Were Starting From Zero) Masterclass here.Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠Follow Natalie:⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠Follow Natalie:⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.Want to grow a business that finally creates consistent revenue? ⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠Follow Natalie:⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.Want to grow a business that finally creates consistent revenue? ⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠Follow Natalie:⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.Want to grow a business that finally creates consistent revenue? ⁠⁠⁠⁠Click here.⁠⁠⁠⁠Follow Natalie:⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ | ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ | ⁠⁠⁠⁠YouTube⁠⁠⁠⁠

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.Want to grow a business that finally creates consistent revenue? ⁠⁠⁠Click here.⁠⁠⁠Follow Natalie:⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠⁠ | ⁠⁠⁠YouTube⁠⁠⁠

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.Want to grow a business that finally creates consistent revenue? ⁠⁠⁠Click here.⁠⁠⁠Follow Natalie:⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠⁠ | ⁠⁠⁠YouTube⁠⁠⁠

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.Want to grow a business that finally creates consistent revenue? ⁠⁠Click here.⁠⁠Follow Natalie:⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube⁠⁠ Sponsors:The Growth Coaching Collective: Founded by Kerry Boland, helping entrepreneurs scale with strategy, systems, and confidence.Get a ticket to Sellethical Live on 20th March 2026 ⁠⁠here

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.Want to grow a business that finally creates consistent revenue? ⁠Click here.⁠Follow Natalie:⁠LinkedIn⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube⁠ Sponsors:The Growth Coaching Collective: Founded by Kerry Boland, helping entrepreneurs scale with strategy, systems, and confidence.Get a ticket to Sellethical Live on 20th March 2026 ⁠here

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.Want to grow a business that finally creates consistent revenue? Click here.Follow Natalie:LinkedIn | Instagram | Facebook | YouTube Sponsors:The Growth Coaching Collective: Founded by Kerry Boland, helping entrepreneurs scale with strategy, systems, and confidence.Get a ticket to Sellethical Live on 20th March 2026 here

In today’s episode, I’m sharing how to fix the messaging gaps that are costing you clients and clarity.You’ll Learn:Why people buy when they feel understood, not when you explain more.How to stop overwhelming your audience and start creating resonance.What it really takes to become the person your dream clients want to buy from.How confusion kills conversions and how to make your offer instantly clear.Why your message shapes your brand far more than your content does.💡 Fix Your Messaging & Sell More: London Live: Join Natalie in person for a powerful day to refine your message, attract dream clients, and grow your business faster.🎟️ Use code PODCAST for 10% off at ⁠⁠nataliepotts.co.uk/londonlive⁠⁠Sponsors:The Growth Coaching Collective: Founded by Kerry Boland, helping entrepreneurs scale with strategy, systems, and confidence.Dee Airey:Founder of The Limitless Programme, helping ambitious women break through fear, unlock confidence, and step fully into their power so they can create success without limits.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In November 2024, I was less than £1000 short of a £20,000 sales week. Why? Because I had clarity, conviction and confidence in my offer.And today, I'm sharing how you can too.You'll Learn:1. Stack Value, Don’t Slash Prices.Buyers don’t want cheap, they want certainty. Add bonuses, guarantees, or support that make saying yes feel safe.2. Remove Fear to Speed Up Sales.Add simple reassurance: “Price lock,” “start in January,” “cancel anytime.” It builds trust fast.3. One Offer. One Message.Stop confusing people with options. Pick your core offer and make everything point there.4. Splinter to Get Them In.Offer one small piece of your service at a crazy value, it opens the door to your higher offer.5. Get Paid to Get Leads.Use gift-style referrals: let clients buy a discounted session for a friend. You earn cash and new leads.6. Sell Certainty, Not Savings.Black Friday isn’t about being cheaper, it’s about being clearer, safer, and easier to buy from.Listen if you’re ready to turn Black Friday into your biggest cash month, without discounting your worth.💡 Fix Your Messaging & Sell More: London Live: Join Natalie in person for a powerful day to refine your message, attract dream clients, and grow your business faster.🎟️ Use code PODCAST for 10% off at ⁠nataliepotts.co.uk/londonlive⁠Sponsors:The Growth Coaching Collective: Founded by Kerry Boland, helping entrepreneurs scale with strategy, systems, and confidence.Dee Airey:Founder of The Limitless Programme, helping ambitious women break through fear, unlock confidence, and step fully into their power so they can create success without limits.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this episode, I am joined by Sales Mentor & Strategist Kerry Boland about selling in a way that’s ethical, human, and actually converts. We unpack the difference between marketing and sales, why you can’t automate connection, how to build an always-on offer so you’re not forever launching, and why your energy/health is part of sales. It’s a call-out for business owners who are great at delivery but hiding behind content.You'll Learn:Marketing isn’t sales. Posts, emails, freebies = awareness. Sales = conversations, DMs, calls, pre-qualifying. Stop stopping at awareness.You can’t outsource being human. Let AI/tech bring leads in, but a human moves them insert yourself into the process.Pre-qualify before the call. Go in knowing who they are and what they need so the call is connection, not awkward questioning.Always-on wins. Have a signature offer everything points to not open/close chaos every month.Retention is the easiest money. Deliver well → people stay → you don’t have to chase new buyers every week.Your health is a sales strategy. Burnt-out energy doesn’t sell. Sleep, training, and spaciousness make you better in business.💡 Fix Your Messaging & Sell More: London Live. Join Natalie and Kerry in person for a powerful day to refine your message, attract dream clients, and grow your business faster.🎟️ Use code PODCAST for 10% off at ⁠nataliepotts.co.uk/londonlive⁠Sponsors:The Growth Coaching Collective: Founded by Kerry Boland, helping entrepreneurs scale with strategy, systems, and confidence.Harmony Accounting: Led by Sam Hoyle, the financial strategist who makes money simple, practical, and doable.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ ⁠ | ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠YouTube ⁠⁠⁠⁠⁠⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.Overwhelm isn’t just a feeling. it’s a pattern. And once you understand it, you can break it.In this episode, Natalie breaks down what’s really happening when you feel stuck, overworked, or paralysed by “too much to do” and how to move through it with clarity, control, and confidence.If you’ve ever said “I’m overwhelmed,” this episode will shift how you see it forever.You'll Learn:The real cause of overwhelm (and why it’s not laziness)How to identify the one thing that’s actually holding you backWhy running from stress shrinks your success capacityThe 3 thinking traps that keep entrepreneurs stuckHow to take back control with clarity, structure, and actionThe power of one decision to change everything“You’re not drowning because you have too much to do. You’re drowning because you haven’t decided what’s important.”💡 Fix Your Messaging & Sell More: London LiveJoin Natalie in person for a powerful day to refine your message, attract dream clients, and grow your business faster.🎟️ Use code PODCAST for 10% off at nataliepotts.co.uk/londonliveSponsors:The Growth Coaching Collective: Founded by Kerry Boland, helping entrepreneurs scale with strategy, systems, and confidence.Harmony Accounting: Led by Sam Hoyle, the financial strategist who makes money simple, practical, and doable.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠ | ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠YouTube ⁠⁠⁠⁠⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and business strategist Natalie Potts.Today, I'm talking to Matt Hall; business strategist and performer-turned-entrepreneur for a raw, energising conversation on what it really takes to stand out, stay resilient, and redefine success on your own terms.We talk mindset, momentum, and the power of showing up as your real self, no filters, no façade, just the truth about building a business that lasts.Here’s what you’ll learn:Be Real, Not Robotic: The days you feel off are often when people relate most. Honesty builds connection, not weakness.Authenticity = Attraction: Stop performing and start being seen. People follow energy, not perfection.Get in the Room: AI is rising, but human connection wins. Live events create momentum you can’t replicate on Zoom.Bet on Yourself: Scary investments stretch you. The right room collapses years into months.Act > Emotion: You can’t scale and please everyone. Feel it, but move anyway.Redefine Success: Fulfilment, peace, and gratitude beat vanity metrics every time.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ ⁠ | ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠YouTube ⁠⁠⁠⁠⁠⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Matt:⁠Instagram⁠ | ⁠Facebook

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.Today, we’re doing things a little differently.I’m recording this episode for both YouTube and the podcast, to show you in real time how I repurpose content strategically.Because when your systems are dialled in, repurposing isn’t overwhelming it’s efficient. Think learning to ride a bike: awkward at first, effortless once you’ve mastered it.Most entrepreneurs overcomplicate content creation. They try to be Steven Bartlett overnight theatrical edits, big teams, perfect visuals. But if you’re solo or growing, the key is to keep it simple, focus on volume over perfection, and lead by example.Here’s what you’ll learn:Why chasing trends keeps you stuck in “post daily but don’t convert” modeHow to position what you do in under 8 words so people instantly “get it”The storytelling element that builds trust and resonance before you sellHow to identify your competitive edge so you stop blending inWhy your style and personality are as crucial as your strategy in attracting dream clientsHow to test, repeat, and evolve your messaging so it stays relevant as you and your clients growIf you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠⁠⁠⁠LinkedIn⁠⁠⁠ ⁠ | ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ | ⁠⁠⁠⁠YouTube ⁠⁠⁠⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you’re playing at business, scroll on. This one’s for action-takers who want a 2026 plan they actually get done.Join Sam Hoyle and Natalie Potts in The CEO Reset; the mini-series that proves slowing down is how you speed up.Hope isn’t a strategy. Natalie (messaging/strategy) and Sam (financial strategy) map how to turn big goals into a numbers-backed, 90-day execution plan that funds priorities, protects profit, and forces focused action.What we cover:Strategy 101: A (truth) → B (target) → weekly revenue moves.Money mindset meets math: profit first, then hires, PR, and growth.The 90-day method: 3 priorities max, weekly KPIs, daily Money Tasks.Why speed of implementation (now, not later) wins 2026.Ready to build your 2026 roadmap with us?Join the Clarity Retreat (3–6 Nov, Peak District). Limited spots.Learn more and secure a spot here: www.nataliepotts.co.uk/retreat

If you’re playing at business, scroll on. This one’s for action-takers who want a 2026 plan they actually get done.Join Sam Hoyle and Natalie Potts in The CEO Reset; the mini-series that proves slowing down is how you speed up.Your Network Is Your Shortcut: Rooms Beat Reels.Alone on Zoom isn’t strategy. Small, intentional rooms create clarity, confidence, accountability and deals. Natalie and Sam unpack why community > competition and how in-person feedback accelerates your message and momentum.What we cover:Why curated rooms outperform courses for real results.How to pressure-test your “what I do” and get instant market signal.The “business therapy” effect: borrow belief, delete fear, move fast.Turning conversations into partnerships, podcasts, and pipeline.Ready to build your 2026 roadmap with us?Join the Clarity Retreat (3–6 Nov, Peak District). Limited spots.Learn more and secure a spot here: www.nataliepotts.co.uk/retreat

If you’re playing at business, scroll on. This one’s for action-takers who want a 2026 plan they actually get done.Join Sam Hoyle and Natalie Potts in The CEO Reset; the mini-series that proves slowing down is how you speed up.Too many offers = confused audience, heavy workload, weak sales. Natalie and Sam show you how to strip your suite, sharpen your message, and become the obvious choice with one flagship offer that’s easy to buy and profitable to deliver.What we cover:Why “more offers” kills clarity and what to cut first.The simple order of operations: Offer → Message → Sales path.A 10-second “What I Do” test that stops bounce-and-bail.How to iterate one hero offer for authority, profit, and ease.Ready to build your 2026 roadmap with us?Join the Clarity Retreat (3–6 Nov, Peak District). Limited spots.Learn more and secure a spot here: www.nataliepotts.co.uk/retreat

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.If you’ve ever walked away from a sales call thinking “Why didn’t they buy?” this episode is for you.The truth? Most business owners are prescribing before they diagnose. You’re throwing offers, frameworks, or jargon at prospects who just want to feel heard.Think about it: When you go to the doctor with chest pain, you don’t want a quick prescription. You want questions, listening, and trust before advice. Yet in sales, so many entrepreneurs skip this step and then wonder why interest never turns into intent.Here’s what you’ll learn:Why prospects talk in problems and how to mirror their language back so they feel understood.The “diagnose before you prescribe” rule that separates trusted advisors from desperate sellers.How to use triage-style questions (“What? Why? Elaborate?”) to uncover the real issues.Why doctors don’t chase patients and how to apply this in your sales and content strategy.The listening framework that builds instant trust and authority.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠⁠⁠LinkedIn⁠⁠ ⁠ | ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠⁠ | ⁠⁠⁠YouTube ⁠⁠⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you’re playing at business, scroll on. This one’s for action-takers who want a 2026 plan they actually get done.Join Sam Hoyle and Natalie Potts in The CEO Reset; the mini-series that proves slowing down is how you speed up.Ideas don’t pay you, cash flow does. Master the money mechanics and buy back choice. Numbers don’t lie, most owners just don’t look. Sam breaks down the essentials: profit vs. vanity revenue, forward-looking cash-flow forecasting, and paying yourself first. You’ll learn how to translate “dream life” into a monthly remuneration target, smooth lumpy income, and make cleaner decisions with less emotion. Natalie shares how she used mentors, profit focus, and simple banking rules to fund life goals (wedding, house, family) without starving the business.What we cover:Revenue = profit; Stripe payouts aren’t salaryCash-flow forecasting (forward view) vs. bookkeeping (rear view)Smoothing income: set-asides for tax, owner pay, ops, growthPricing & offer simplification for marginEmotion vs. data: make decisions you can live with next quarterReady to build your 2026 roadmap with us?Join the Clarity Retreat (3–6 Nov, Peak District). Limited spots.Learn more and secure a spot here: www.nataliepotts.co.uk/retreat

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.If you feel underestimated right now, good. That might just be the fuel you need.In this episode, I break down The Underdog Cycle in Business, the repeating pattern entrepreneurs fall into when they start as the underdog, get hungry, win, then risk losing their fire.Here’s what you’ll learn:The 4 stages of the Underdog Cycle and how they show up in your business.Why underdog energy is a superpower, creativity, drive, sharper messaging, deeper client connection.The trap most entrepreneurs fall into (and why relying on “prove them wrong” always leads to burnout).How to break the cycle and build momentum that lasts, even when nobody’s doubting you.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠⁠LinkedIn⁠ ⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.Today I’m cutting through the noise and talking about the real reason your business isn’t growing as fast as you want: you’re not in enough conversations.This episode dives into The Rule of 100; a principle that will shift the way you approach sales, content, and consistency. No fluff, just straight talk and action steps to help you stop playing at business and start creating real momentum.Here’s what you’ll learn:Why consistency beats inspiration: showing up daily, even when you don’t feel like it, is what compounds into results.The Rule of 100 explained: how 100 reps a day for 100 days on the thing blocking your growth (conversations, leads, content) will change your business.The uncomfortable truth about sales: scrolling, planning, and “looking busy” don’t pay the bills; conversations and offers do.Why most entrepreneurs fall short: the gap between what you think is enough action vs. what’s actually required.Respect over likeability: why being respected for honesty and results matters more than being liked.Your next step challenge: how to identify your bottleneck and commit to 100 daily reps to finally break through.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you’re playing at business, scroll on. This one’s for action-takers who want a 2026 plan they actually get done.Join Sam Hoyle and Natalie Potts in The CEO Reset; the mini-series that proves slowing down is how you speed up.Ditch the hustle hamster wheel and step into real growth: the kind that builds your business, your life, and your future. Discover why community beats going it alone and how clarity gives you the roadmap to the business you actually want.What we cover:Why now: 2025 exposed the gap between motion vs. progressCommunity as ROI: perspective, accountability, deal-flowCEO identity: your results mirror your behaviourRetreat design: simplicity > overwhelm; hot seats, walks, thinking timeVision → plan → action: set outcomes you actually wantReady to build your 2026 roadmap with us?Join the Clarity Retreat (3–6 Nov, Peak District). Limited spots.Learn more and secure a spot here: www.nataliepotts.co.uk/retreat

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this episode, I sit down with Shelly Shulman (yes, she was in the Spice Girls movie) to talk about the highs and lows of entrepreneurship from identity shifts and finding your people, to why contracts and boundaries matter. If you’ve ever felt lonely in business, questioned how much of “you” to share online, or struggled with clients who don’t respect agreements, this one’s for you.Shelly is an Online Business & Tech Coach who helps entrepreneurs simplify strategy and systems so they can grow with clarity and confidence. Known for her jargon-free, hands-on approach, she guides clients through her Start Up → Stack Up → Scale Up™ framework, showing them not just what to do, but how to do it.With nearly two decades of experience working with names like Take That, Gordon Ramsay, and even HM The Queen, Shelly has built bestselling businesses, written multiple books and planners, and led growth strategy for a multi-million-dollar online company. Today, she’s the go-to coach for entrepreneurs stuck in the “messy middle” cutting the fluff, fixing the tech, and helping you run your business like the CEO you were born to be.What You’ll Learn:Your quirks make you memorable: The small, random stories often build the strongest connections.Identity matters: You’re more than a title, role, or label, and business gives you the chance to redefine who you are.Entrepreneurship is lonely: Find spaces and people who get it so you’re not building in isolation.Contracts protect you: Honour them, enforce them, and don’t shy away from having those conversations.Boundaries online are healthy: Share enough to connect, but not everything to feel exposed.Redefine success: It’s not the flashy numbers, it’s doing what makes you happy and creating memories with people who matter.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Shelly:IG: ⁠⁠⁠Shelly

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this episode I sit down with Amanda, a family photographer who shares her journey of building a photography business rooted in connection, authenticity, and personal values. From overcoming the fear of showing vulnerability online to creating a business that aligns with family, health, and freedom, Amanda opens up about the mindset shifts and strategic changes that have helped her transform her passion into a thriving business.Together, we explore the power of personal branding, consistency, and staying true to your “why” and why success is often about slowing down, focusing on the essentials, and remembering how far you’ve already come.What You’ll Learn:Personal branding is more than marketing: Sharing your life, stories, and vulnerabilities creates deeper trust and genuine client connections.Your “why” fuels your resilience: When business feels hard, coming back to your purpose keeps you grounded and focused.Business isn’t difficult, but it is hard: The difference lies in consistency, patience, and working on the right things instead of staying busy.Health and energy drive business success: Without looking after yourself first, you can’t show up effectively for clients or your family.Not every client is your client and that’s okay. Accepting that not everyone will book or be the right fit frees you to attract the people who truly value your work.Success is about joy, not just money.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Amanda:IG: ⁠⁠⁠⁠Amanda

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this episode, I’m joined by Naomi Rose, content strategist, musician, beekeeper, and former café & bakery owner who knows first-hand that business isn’t just about products or services, it’s about connection.We dive deep into why your story is your most powerful sales tool, how to make content that truly connects (without chasing virality), and what it really takes to build a brand people remember. Naomi’s journey, from orchestras to ovens to online business, shows how creativity, resilience, and consistency create results that last.What You’ll Learn:Your quirks create connection: Bees, music, baking, dogs, these are the stories that make you relatable and memorable.Emotion drives sales: 95% of buying decisions are emotional first, logical second. Content has to make people feel.Consistency builds authority: You don’t need a “new story” every week. Repetition makes you trusted and top-of-mind.Connection to coffee (or content hacks): People came to Naomi’s café for the story & experience, not just the product. The same is true online.You can’t outsource meaning: AI is a tool, but it can’t replace your unique voice, values, and lived experience.Success means choice: The freedom to decide how you work, when you work, and who you work with is the ultimate measure of business growth.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Naomi:IG: Naomi

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.Sales isn’t about pressure, it’s about confidence, clarity, and connection. When you step into who you really are, selling stops feeling hard and starts feeling natural.In this episode, I’m joined by Enfys Maloney, Sales Mentor, who helps service-based business owners transform how they see themselves in the sales process. We break down why sales is less about pushy tactics and more about identity, trust, and genuine connection.From redefining what selling really means, to weaving your personal brand into every touchpoint, to building client experiences that feel exciting instead of icky, this conversation will shift how you think about sales forever.If you’ve ever thought “I hate selling” or “I’m not a salesperson,” this episode will show you how to embrace sales in a way that feels aligned, empowering, and actually fun.What You’ll Learn:Identity first, sales second, why seeing yourself as a salesperson is non-negotiable if you want to grow.Rebrand selling as serving, how to strip away the “sleazy” stigma and make sales win-win for you and your clients.Visibility drives sales, why building trust through branding, connection, and experiences matters more than fancy funnels.Offers evolve and that’s okay, how to know when it’s time to pivot, pause, or completely reshape your offers.Mentorship fuels momentum, why nobody scales alone and how the right accountability keeps you moving forward.Generosity builds reputation, how giving value before the sale strengthens relationships and creates long-term success.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Enfys:IG: ⁠⁠EnfysWebsite: Click hereEnfys Maloney is a multi-award-winning sales expert, speaker, and best-selling co-author known for creating legendary events and communities that transform how business owners sell.Through Vibrant Connections, her dynamic networking and sales strategy membership, and her exclusive masterminds for unapologetically ambitious service-based entrepreneurs, Enfys builds spaces where sales growth feels bold, joyful, and inevitable. She hosts the iconic End of Year Extravaganza, the intimate CEO Day Retreats, and the celebratory Golden Peacock Awards. She is also documenting her Mission to Million as she scales to seven figures, sharing her journey through an inspirational blog alongside her services.Join her Extravaganza here

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.Most entrepreneurs think they need another strategy to succeed. Strategy means nothing without mindset and accountability.In this episode, I’m joined by Toni, Accountability Strategist, to explore why showing up consistently, building resilience, and staying focused matter more than the latest funnel or hack. We dig into the messy reality of growth, the role of clarity in driving action, and why celebrating small wins is often the fastest path to big results.If you’ve been chasing strategies but still feel stuck, this episode will help you see what’s really missing.What You’ll Learn:Accountability is essential, not optional. Why consistent support and challenge is the difference between starting strong and actually finishing.Clarity comes from asking “Why now?”. How understanding your triggers and urgency creates real momentum.Less is more. The importance of mastering basics before adding complexity (in business, fitness, and life).Wins matter. Why celebrating small steps builds resilience, confidence, and long-term motivation.Success = choice and freedom. Why it’s not just about money, but designing a life aligned with your values.Mindset is foundational: How resilience, confidence, and growth come through consistent action, not waiting for “the right time.”If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Toni:IG: ⁠Toni Addinall

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this episode, I sit down with Stacey to find out if franchising could be your ticket out of corporate burnout and into a business that gives you freedom, impact, and profit?Stacey is a Franchise Strategist and Managing Director of Daisy First Aid, who shares her journey from high-pressure corporate roles to building award-winning franchise businesses and now helping others do the same.What You’ll Learn:How franchising really works (and why it’s not just McDonald’s & KFC).The power of niching down and why trying to do everything keeps you stuck.What the 99.5% franchise success rate really means for business owners.The biggest mindset traps holding entrepreneurs back, fear of success, not failure.Why investing in yourself (even when it feels scary) is the fastest shortcut to growth.How Stacey defines success: freedom, choice, and helping others succeed.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Stacey:IG: Stacey Cann

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this episode, I sit down with Natalie Webster, business mentor, course creator, and host of The Rich Life Podcast. From her early career in fashion photography, to building a successful wedding photography business as a single mum in London, to now mentoring entrepreneurs who are ready to scale through courses, Natalie’s story is one of intuition, pivots, and creating freedom on her own terms.What You’ll Learn:Why intuition has guided every major pivot in Natalie’s life and business.The reality of burnout and hitting income/time ceilings (and how to break through them).Why business is about enjoying the process, not just chasing the next milestone.The power of creating additional revenue streams through course.How to step away from “familiar but stuck” and trust yourself to grow.What success really means: time, freedom, and joy in everyday life.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Natalie:IG: I am Natalie Webster

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this episode, I sit down with Sophie, property investor, coach, and mentor, whose journey is anything but ordinary.From spending her 20s as a scuba diving instructor across Asia, to owning a dive resort in Indonesia, to now building a property business and championing women in leadership and investing, Sophie has lived it all.We talk about money, mindset, the realities of cash flow, and why women need to be more visible in male-dominated industries. Sophie also opens up about leadership, confidence, and why being yourself in business is the most powerful strategy you have.What You’ll Learn:Why cash flow is the main challenge most business owners underestimate and the simple systems that can help you sleep at night.How to stand out in a saturated market, by leaning into your story, personality, and values unapologetically.Why women must take up more space in business and investing and how visibility changes the game for the next generation.The link between confidence and courage and how small, consistent actions build belief in yourself.Why perspective is everything and how dealing with big challenges makes day-to-day business easier to handle.How to define success on your own terms, creating stability and time freedom so you can truly enjoy life.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Sophie:IG: Sophie Foote

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.Most entrepreneurs don’t start a business because they love tech and yet, clunky systems, missed invoices, and endless admin can hold you back from growth.In this episode, I’m joined by Nicola Walsh, founder of This Mum Loves Tech, who shares how she helps business owners cut through the overwhelm and create systems that actually support their success.We talk about why “done is better than perfect,” how to keep your customer journey seamless, and the one piece of tech you can’t afford to ignoreWhat You’ll Learn:Why tech fear is more mindset than mechanics and how confidence grows once you take the first step.The power of simplifying, why messy, functional systems beat waiting for “perfect.”The first tech essentials you need, from a professional email address to email marketing.How tech can elevate your customer experience, making it easy for people to buy from you.Why your email list is revenue and the direct link between list growth and sales.How to choose tools that work for you, not just what’s trendy or pushed at you.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with NicolaEmail Marketing Made EasyIG: Nicola WalshFacebook Group: This Mum Loves Tech

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this inspiring conversation, I sit down with Mary, a nutritional therapist, bio-kinesiologist, wellness coach, mum of five, and farmer’s wife, to explore how calm, clarity, and nourishment can transform both your health and your business.Mary shares her deeply personal journey of feeling lost after motherhood, hitting rock-bottom energy, and finding her way back through nutrition, wellness, and self-honesty. Now, she helps ambitious women who are “pushing” through life but secretly running on empty to reclaim their energy and balance.What You’ll Learn:Why calm isn’t a luxury, it’s a necessity for making better decisions in life and business.How burnout, overwhelm, and “always pushing” drain energy more than you realise.Mary’s personal story of loss, low energy, and how nutrition became her turning point.The truth about perimenopause, food, and why “shoulds” don’t work for women’s wellness.Practical ways to bring more calm and clarity into your daily routine (without needing a full lifestyle overhaul).What success really means: time, freedom, and the ability to do what you love with the people you love.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with MarySocials: Mary Sheridan

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.What if the very thing holding you back in business was the version of yourself you thought you had to be?In this powerful conversation with Dani, we explore identity, authenticity, and why reclaiming your full self (even your name!) can unlock new levels of confidence and success.Daniela shares her journey from fashion corporate life to building multiple businesses, navigating motherhood, leaning into spirituality, and now helping entrepreneurs show up unapologetically visible online.This is about stripping away the noise, owning your story, and creating success on your terms.What You’ll Learn:The power of names & identity, how hiding behind an “alter ego” can hold you back, and why reclaiming your true name is a bold act of self-ownership.Why visibility is more than social media, it’s about energy, connection, and showing up authentically 24/7.The messy, real side of business pivots, how Daniela moved from toys to branding to social media and finally found her calling as a mentor.Why personal development is business development, how inner work, mindset shifts, and even spiritual practices can accelerate growth.Authenticity to algorithms, why connection, kindness, and real conversations are still the most powerful marketing strategy.Redefining success as freedom, not just financial freedom, but the ability to choose your time, energy, and how you live day to day.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with DaniSocials: ⁠⁠Dani Devren

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.Running ads isn’t the magic bullet many business owners think it is. In this conversation, Aggie shares 14 years of sales and marketing experience and has worked with hundreds of companies from start-ups to 8-figure businesses to develop and manage their Meta™ Ads strategies.As the founder of White Bee Digital she breaks down why ads amplify what’s already working (and highlight what isn’t), the mindset shifts needed before you invest, and how patience, clarity, and strategy turn ads into a powerhouse for scaling.She also shares her insights into the common pitfalls entrepreneurs face, and the underestimated role of trust-building in today’s market.What You’ll Learn:Ads amplify, they don’t fix, if you can’t sell organically, ads won’t save you.Numbers matter, track your data and know your conversions.Play the long game, ads take testing, patience, and consistency.Clear messaging converts, your words and visuals do the targeting.Trust sells, proof, stories, and transparency beat skepticism.Start scrappy, scale smart, experiment first, then refine with strategy.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with AggieSocials: Aggie Meroni⁠

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.What does it really take to build multiple businesses, stay creative, and still feel confident in who you are?In this episode, I sit down with Dee professional photographer, clarity & confidence strategist, and recruitment agency founder to talk about the real meaning of success and why confidence is often the missing piece in business and life.What You’ll Learn:How Dee runs multiple income streams without burning out (and the key to making it possible).Why asking for help and building a team is non-negotiable if you want to grow.The truth about confidence: why it doesn’t mean being loud and how to build it step by step.Why entrepreneurs never really “switch off” and why that’s not always a bad thing.How to define success on your own terms.Why you need to stop chasing someone else’s version.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with DeeSocials: Dee Airey

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this episode, I sit down with Ruth Kudzi, entrepreneur, coach, and founder of Optimus Coach Academy to talk about how she’s built a seven-figure business, what it really takes to succeed, and why stripping things back often leads to the biggest growth.We dive into mindset, niching, personal development, and why saying no to more things has been the shift for her business and life.What You’ll Learn:Why entrepreneurship is hard (and that’s okay) the truth about resilience and why challenges shape your best lessons.Simplify to scale, how narrowing your focus and offers creates more profit, impact, and freedom.The power of niche and clarity, why trying to appeal to everyone waters down your message and stalls growth.The mindset difference between UK & US entrepreneurs and how adopting a bigger vision can change everything.AI & the future of coaching, where opportunities are, how to adapt, and why human connection still wins.Redefining success, why Ruth believes it’s about impact and financial freedom, not one or the other.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with RuthWebsite: www.ruthkudzi.comSocials: @ruthkudzi on all platformsOptimus Coach Academy: Optimus

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this powerful conversation, I’m joined by Julia, a fertility and pregnancy mindset coach who helps women navigate the emotional and practical challenges of trying to conceive. Julia shares her own difficult path through endometriosis, miscarriages, and IVF, and how it inspired her to create a space where women feel heard, supported, and less alone in what can often feel like an isolating experience.What You’ll Learn:Julia’s personal journey and why mindset became the turning point for her.The hidden weight of infertility and why it feels so lonely.How shifting your self-talk can move you from fear to hope.Why support, open conversations, and coaching can make all the difference.The importance of creating better workplace.The medical support for women going through fertility challenges.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with JuliaSocials: Julia

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this episode, I’m joined by Paula Edwards, founder of Advance Virtual Assistants. From moving 15 times in 30 years as an RAF spouse, to building a thriving team. Since 2017, she’s grown her business from a solo venture into a thriving agency and academy built on referrals and results. Passionate about freedom and flexibility, Paula helps entrepreneurs build sustainable businesses while enjoying life with her family.What You’ll Learn:How Paula turned a lack of career opportunities abroad into a fully booked VA business in just a year.Why visibility (not sales!) has been her biggest challenge in business.The truth about building a team and why leadership skills matter more than you think.How to know when it’s time to outsource (and the first things Paula outsourced herself).The role of values in choosing clients, building teams, and creating long-term success.Why investing in yourself and believing in your ability to create ROI is often the biggest mindset hurdle.What success really means: creating your version of freedom, not someone else’s.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with PaulaSocials: ⁠⁠⁠Paula Edwards

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.What if your accountant wasn’t just crunching numbers once a year, but actually helping you design a business that funds the life you want?In this episode, I sit down with Hayley Baxter, founder of Corbar Accounting and The Off-Grid Accountant to talk about breaking free from old-school accounting and building a life and business completely on your own terms.What You’ll Learn:Why most business owners lose sight of the real reason they started and how to get it back.The shift from “year-end tax returns” to proactive, forward-looking numbers.How living fully off-grid (yes, with a wind turbine, solar power, and a well!) shapes Hayley’s approach to business.The biggest challenges of growing a business (and why running your own numbers is a non-negotiable).Why masterminds, support networks, and accountability are game-changers for entrepreneurs.What success really means: freedom, choice, and not conforming to someone else’s rules.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with HayleySocials: ⁠⁠Hayley Baxter

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this powerful episode, I sit down with Sumantha, a dynamic entrepreneur who’s navigated a unique journey from computer science graduate to hairdresser, corporate trainer, teacher, and now business mentor.Sumantha shares powerful insights on defining success on your own terms, embracing vulnerability, and building a personal brand that truly connects. Together, we unpack mindset shifts, the long game of business growth, and how authentic connection drives sales and sustainable success.What You’ll Learn:Vulnerability sparks trust and deep connections.Prioritise conversations, not sales pitches, for authentic growth.Choose personal or business branding based on your goals.Define success by your freedom, values, and lifestyle.Consistent small actions build lasting, burnout-proof momentum.Strong mindset and supportive networks fuel resilience.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠Learn more about:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Sumantha Socials: ⁠Sumantha McMahon