From Vision to Impact: How Aliya & Kelly Are Redefining Women’s Empowerment in Business

Today, Aliya & Kelly look back on the pivotal moments that shaped their careers and entrepreneurial paths. Aliya recounts her unexpected entry into law, driven by a determination to defy gender stereotypes, and her subsequent transition into various business ventures, including a successful chiropractic centre. Kelly reflects on her early entrepreneurial experiences, starting from a young age, and the lessons learned through her diverse roles in financial services and marketing. Together, they explore the importance of resilience, the value of listening to customers, and the significance of effective marketing in driving business success. KEY TAKEAWAYS Embrace Your Journey: Aliya & Kelly talk about the importance of understanding and sharing their personal journeys in entrepreneurship, highlighting that every experience contributes to their current success. Value of Early Experiences: The early entrepreneurial experiences, such as winning a business competition at a young age, can shape one's future career path and instill a strong work ethic and business acumen. Importance of Customer Care: Building strong relationships with customers and being responsive to their needs is crucial for business success. Listening to feedback and adapting services accordingly can lead to long-term contracts and customer loyalty. Navigating Challenges: Setbacks, such as economic downturns, are common in business. Resilience and the ability to pivot are essential for overcoming obstacles and achieving growth. Marketing as the Engine of Business: Effective marketing is portrayed as the foundation for generating sales. Understanding the distinction between marketing and sales can help entrepreneurs create a sustainable business model that attracts and retains customers. BEST MOMENTS "I forged my National Insurance card and age then, and I won a contract with Barclays Bank." - Kelly "I think the pain from school really came from lessons and not being able to kind of get why everything was academic." - Kelly "I realised that I probably I'm a sort of frustrated business person." - Aliya "I learned an awful lot from him. And we started our first business together, which was a healthcare business." - Aliya "I think people get very confused about sales and marketing because it's talked about like that, sales and marketing." - Aliya HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions. HOST SOCIALS Kelly Quinn⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠Aliya Musa⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠ This Podcast has been brought to you by Disruptive Media.