From Vogue Dreams to PR Boss: Juliana Johnson on Building Lion VIP

In this episode of So Mom, Juliana Johnson, founder and president of Lion VIP, talks about her journey from working in fashion and celebrity PR to building her own agency. She shares what she learned about starting a business, hiring people with complementary strengths, trusting younger team members, and adapting when the pandemic changed the PR industry almost overnight. Juliana also breaks down how TikTok, creators, Substack, Gen Z, and changing consumer habits are reshaping the way brands build awareness and loyalty.